Rocky Mountain Marketing- Digital Marketing for Entrepreneurs Solve Your Hashtag Headache with Matthew Pierce of Hashtag Slayer
Apr 12, 2022
27:49
All the fuss about hashtags are now coming to an end!
In this week's episode, Matthew Pierce of Hashtagslayer.com joined us and debunked the biggest misconception about hashtags. From just a spreadsheet of hashtag data from her wife, he was able to create Hashtagslayer.com and build it as a tool for businesses to optimize their hashtag strategy on Instagram.
At the onset, Matthew clarified what hashtag really means so that we can all have a correct understanding of its use and relevance. He defines hashtag as a tool to create a system of organization within Instagram. The more relevant your hashtag is, the better it will be categorized by the algorithm.
When asked about his say on the issue of only using 3 hashtags for best results, he started by saying where the update came from. First, he said that the update was from a creator's account. Second, this strategy is only applicable to accounts with very large following (100K to 500K) therefore not applicable to many users. For small businesses, 3 hashtags will barely help with its growth and reach.
Relevance is huge whe using hashtags. The more long-tailed your hashtag is, the higher chances of it being relevant. Matthew shared his 3 pillars of hashtag strategy:
1. hashtags that describe your business/industry
2. hashtags that is specific to your content or traffic
3. hashtags that describe your audience/location
Following these 3 tips and making sure that your content speaks directly to your audience are excellent steps in winning your hashtag strategy.
Give yourself a thousand dollars worth of hashtag knowledge when you listen to this week's episode.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
Visit Matthew's website: https://www.hashtagslayerapp.com/
LinkedIn: https://www.linkedin.com/in/matthew-pierce-1504293a/?originalSubdomain=ca
Instagram: https://www.instagram.com/hashtagslayerapp/
Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
In this week's episode, Matthew Pierce of Hashtagslayer.com joined us and debunked the biggest misconception about hashtags. From just a spreadsheet of hashtag data from her wife, he was able to create Hashtagslayer.com and build it as a tool for businesses to optimize their hashtag strategy on Instagram.
At the onset, Matthew clarified what hashtag really means so that we can all have a correct understanding of its use and relevance. He defines hashtag as a tool to create a system of organization within Instagram. The more relevant your hashtag is, the better it will be categorized by the algorithm.
When asked about his say on the issue of only using 3 hashtags for best results, he started by saying where the update came from. First, he said that the update was from a creator's account. Second, this strategy is only applicable to accounts with very large following (100K to 500K) therefore not applicable to many users. For small businesses, 3 hashtags will barely help with its growth and reach.
Relevance is huge whe using hashtags. The more long-tailed your hashtag is, the higher chances of it being relevant. Matthew shared his 3 pillars of hashtag strategy:
1. hashtags that describe your business/industry
2. hashtags that is specific to your content or traffic
3. hashtags that describe your audience/location
Following these 3 tips and making sure that your content speaks directly to your audience are excellent steps in winning your hashtag strategy.
Give yourself a thousand dollars worth of hashtag knowledge when you listen to this week's episode.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
Visit Matthew's website: https://www.hashtagslayerapp.com/
LinkedIn: https://www.linkedin.com/in/matthew-pierce-1504293a/?originalSubdomain=ca
Instagram: https://www.instagram.com/hashtagslayerapp/
Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
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