Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

While we're so busy perfecting our digital presence, our guest this week reminds us of another branch of marketing which is text messaging. Text messaging is here and continues to conquer the globe as the cheapest and most effective way of communicating with one another. As a world-known marketing consultant, Paul Ruppert, shared with us his insights on how text messaging plays a vital role in engaging with and nurturing customer experience. He worked with big companies such as Facebook, Mastercard, Western Union, and many other global companies in different industries.In this episode, we discussed:- History of text messaging- Text messaging as the cheapest and effective way of sending messages around the globe.- Text message VS WeChat, WhatsApp, Viber, etc.- SMS as universally available and enabled form of messaging.- Mobile telephony and its impact on a country's GDP.- Application Program Interface- Combine different message platforms for your marketing- Text messaging is very effective in engaging with customers.If you're thinking of ways to level up your marketing, check out this week's episode and learn more about how you can utilize text message marketing for your business. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Paul's website: https://www.linkedin.com/in/paulruppertintl/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Andrea Vahl. She is a social media consultant and speaker, and the co-author of Facebook Marketing All-in-One For Dummies. Her newest book is Facebook Ads Made Simple.As a social media consultant, speaker, author, and standup comedian, Andrea Vahl has mastered the art of strategizing Facebook and Google Ads. She uses a trial-and-error approach in every ad and makes sure that she’s nimble in learning the new features and techniques she can utilize for better ROI.It was an insightful conversation where we dived deep into how we can further maximize the use of Facebook Ads:- How Andrea started off her career as a Facebook Ads expert.- Maximizing the Facebook Ads Manager- Best performing type of Ads- Tracking and measuring Ads through Facebook Pixel- iOS updates and Facebook’s rebound off of itWith so many businesses transitioning online, starting off with Facebook is surely something that you might want to consider, so be sure to check out this week’s episode!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Andrea's website: https://www.andreavahl.com/Facebook: https://www.facebook.com/AndreaVahlinc/LinkedIn: https://www.linkedin.com/in/andreavahl/Instagram: https://www.instagram.com/andreavahl/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

As we record this episode in PODFEST Expo, it's so humbling to look back and appreciate how far we've come. Kendra and I started out as online connections on Clubhouse and Instagram. We never even thought we'll be doing this podcast together! And that's how amazing podcasting is. It brings people together. It builds a strong community.In this episode, we discussed the different things you need to know as a new podcaster:1. It is not that hard to get started. You can start with a mic and your air pods.2. There are free tools online that you can use.3. Get atleast 3 episodes ready to go. 4. Don't try to make it perfect. Overpolished may sound less authentic.5. What can you talk about? You can repurpose your website, vlogs, social media content, and many others for your podcast.6. You need to be consistent with your podcast. It doesn't matter if you do it weekly, bimonthly, or monthly, as long as you'll be consistent.7. Just get started. Know what you are capable of doing consistently. 8. Know your audience. Do a test. 9. If you don't experience the cringe-worthy stuff then you will not be able to get past the "early stages" of podcasting.Podcasting is an amazing opportunity for you to grow yourself, your community, and your business. So if you've been wanting to start your podcast, listen to this month's episode of Business Bestie's and learn everything you need to kick-off your podcasting journey.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Judy Hoberman. Judy is an executive coach, speaker, consultant, trainer, and best-selling author of Selling In A Skirt and Walking on the Glass Floor. She focuses on helping women find the right tools that they need to be successful. This conversation covered the following:1. Her mission to help one woman a day.2. Why delegation is important?3. Saying NO to clients who do not necessarily align with me.4. Bringing a team as you grow your business.5. How do you know if you are a great listener?6. What is Active Listening? - I take notes "in their words."7. Leaders are generous with their time.8. Women need to voice out.9. Be open to opportunities that are in front of you.So if you're a woman entrepreneur (or a man who wants to elevate women), tune in to this week's episode and learn all about women in leadership and their road to success.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Judy's website: https://www.sellinginaskirt.com/Facebook: https://www.facebook.com/sellinginaskirtLinkedIn: https://www.linkedin.com/in/judyhoberman/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we were joined by Valerie Recore of Stride Productivity. She is a Productivity Specialist, entrepreneur and a mom. She will teach us about how to be productive without sacrificing our mental state and time with family. It was an amazing conversation where we talked about all the things that’s about productivity:1. How Valerie got into the world of productivity. 2. Giving yourself a break, is being productive3. Are you really being the most productive at work?4. How do you choose the different skills that are best for you to be spending your time on?5. The mental space of being able to shut down.6. What was one of the reasons Valerie decided to start her own business here in Denver?7. How can people learn more about working with Valerie?Productivity is one of the most challenging parts of being an entrepreneur so don't miss this chance and learn everything you need to know in this week's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Valerie's website: https://strideproductivity.com/LinkedIn: https://www.linkedin.com/in/valerie-recore-02a1759/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we were joined by Joyce Feustel of Boomer's Social Media Tutors. She is a LinkedIn trainer and consultant for baby boomers who want to champion their LinkedIn and Facebook presence. Age should not prevent anyone to conquer the digital world.It was an amazing conversation where we talked about all things LinkedIn including the following:1. How she turned out to be into social media marketing and found her niche in helping business owners over 50 win their digital presence2. Importance of engagement - comments3. Who should activate Creative Mode in LinkedIn?4. Growing your followers on LinkedIn - Mention other people when you post5. How LinkedIn algorithm works6. How to optimize your LinkedIn7. Google indexes most social media sites8. Videos in your social media strategy9. Optimize LinkedIn creator mode when you are ready. LinkedIn is one of the best places to build your online presence so don't miss this chance and learn everything you need to know in this week's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Joyce's website: https://boomerssocialmediatutor.com/Facebook: https://www.facebook.com/joyce.feustelLinkedIn: https://www.linkedin.com/in/joycefeustelsocialmediatrainer/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

It is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo!In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever. We're so lucky to be able to see in the flesh so many amazing people Kendra and I spoke on podcast guesting, Fireside chats, and even Clubhouse!Here are the beautiful people we finally met after years of being on Zoom. 1. Valerie Morris of Marketing Wins 2. Cindy Ferguson, Empowerment Coach3. Mike Ham, Greetings From The Garden State4. Larry Roberts, Podcast Producer5. Juliet Hahn, Content & Course Creator StorytellerDon't miss this chance to "meet" some of the most sought-after digital creators and entrepreneurs of our times. You're sure to pick up golden crumbs of lessons from these amazing people that you can apply on your own entrepreneurship journey, or in life in general!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyValerie MorrisMarketing Wins https://www.audible.com/pd/Marketing-Wins-Podcast/B08K56ZWDL?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShareCindy Fergusonhttps://www.instagram.com/cindymarie.co/Mike Hamhttps://www.linkedin.com/in/michael-ham-ctt/https://www.greetingsfromthegardenstate.com/Larry Robertshttps://www.instagram.com/thelarryroberts/Juliet Hahnhttps://www.instagram.com/iamjuliethahn/https://www.iamjuliethahn.com/blogLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship is definitely not a walk in the park but there are ways to make things less challenging.In this week's episode, we get to talk with Jessi Burg, the founder of Outgrow Your Garage. Jessi has a passion to turn chaotic situations into systematic processes. She loves details and believes that these small pieces matter so much about how businesses operate well.We discussed the following:1. How does she get to see how a business work at a very young age2. What does Outgrow Your Garage do?3. Why do you need to know and understand your demographics?4. How do they create systems and processes for their clients?5. Her best advice to new entrepreneursLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jessi's website: https://outgrowyourgarage.com/Facebook: https://www.facebook.com/outgrowyourgarage/LinkedIn: https://www.linkedin.com/in/jessi-burg-8b252335/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Have you been eyeing TikTok for a while now but are scared to jump into the unknown?Don't fret! The long wait is over.This week's episode is with Wave Wyld of Wave Wyld Media. She is a TikTok expert and course creator. Her passion is to help businesses manage the overwhelm and use TikTok the best way for their business. In this conversation, we've talked about the following: 1. Instagram algorithm VS TikTok algorithm2. Two main uses of hashtag3. How many hashtags do you need?4. Trends for Businesses5. Best Content for TikTok6. TikTok features that you need to use.Tune in to this week's episode and understand how to go with the trend in TikTok.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Wave's website: https://www.wavewyld.com/Instagram: https://www.instagram.com/wavewyld/LinkedIn: https://www.linkedin.com/in/wavewyld/Youtube: https://www.facebook.com/wave.wyldLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we talked with Jenn Herman of Jenn's Trends. She is an Instagram Expert, Consultant, Author, and Trainer. She started her blog, Jenn's Trends, last 2013. She publishes one blog, more of a case study, about the latest social media trends.We've covered the following in this episode,1. Different businesses need different Instagram Strategy2. B2B VS B2C VS Influencer. What works for one may not work for the other.3. Defined and explained the importance of each channel to your business - Instagram Feed, Instagram Stories, TikTok, Instagram Reels4. Best Instagram Strategy for Reels5. Instagram New Update - 3 Separate Feeds6. How Instagram Algorithm Works7. Content SEO8. Hashtag HeadacheJoin us in this week's episode and understand the Instagram Algorithm for Business.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jenn's website: https://www.jennstrends.com/Instagram: https://www.instagram.com/jenns_trends/LinkedIn: https://www.linkedin.com/in/jennherman/Youtube: https://www.youtube.com/jenns_trendsLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.