Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this episode of Rocky Mountain Marketing, Katie talks to the co-founder and CEO of Capsho, Deirdre Tshien, about entrepreneurship, digital marketing, and AI. Deirdre tells her journey from owning a dessert store in Sydney to starting an AI tech company for podcasters in the US. It wasn’t an easy journey, but Deidre highlighted that those earlier failures opened them doors that they didn’t imagine to grow immensely.  This episode is a conversation of vulnerability and winning. Katie and Deidre talked about the significance of adapting to change and having a belief in the journey of entrepreneurship. They also go as far as highlighting the benefits of having a podcast and using tools like Capsho to repurpose content for social media, email, and blog posts were also talked about.In this episode, you will learn the following :All about Capsho: It is a tool that helps experts who podcasts create AI-generated episode titles, descriptions, show notes, social media captions, quotes, emails, and blog posts.Deirdre Tshien’s Journey: The co-founder and CEO of Capsho, Deidre, shares her journey from being a dessert store owner to starting an AI tech company for podcasters including the birth of Capsho.Capsho: A problem solver for creating social media captions, emails, and blog posts for podcasts with AI-generated content. Other uses of Capsho: Capsho is also being used for client meetings, summits, interviews, and many more.The Power of Podcasting: The benefits it gives and also the ability to generate content and create networks. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Deirdre Tshien’s social media pages:Website: capsho.com Instagram: https://www.instagram.com/deirdretshien/?hl=enLinkedIn: linkedin.com/in/deirdretshienPodcast: https://www.growmypodcastshow.com/Learn more about Katie and Next Step Social Communications:Clubhouse: https://www.clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

#SEO #caption #alttext #entrepreneurtips Are you truly reaching every member of your audience? Discover the untapped power of social media inclusivity and accessibility in this eye-opening episode!In this episode, we delve into the often overlooked but crucial aspect of social media inclusivity and accessibility. It's time to go beyond merely reaching a wider audience and focus on reaching OUT, building community, and communicating effectively with every single member of your audience. Prepare for a thought-provoking discussion as Katie shares a personal story that shines a light on the importance of inclusivity.Learn how to make your content more engaging and inclusive, benefiting both your audience and your business.1. This episode covers these key areas:2. The personal impact of inclusivity and accessibility3. Strategies for creating inclusive social media content4. Surprising stats on the benefits of accessible content5. Alt Text importance and tipsDiscover why accessible content isn't just "nice to have," but an absolute necessity for effectively connecting with your audience - ALL of them. Key Moments:0:00 Introduction of the episode.02:07 The importance of inclusivity and keywords.03:43 The importance of inclusive social media content.04:59 Importance of alt text descriptions.06:41 Turning the sound on and off.08:21 Avoid abbreviations and hashtags.09:40 Tips for using emojis and memes on social media.11:28 Don’t use more than three emojis.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Short-form video is here to stay, but what if your platform disappears overnight? In this week's episode of Rocky Mountain Marketing, Katie sat down with Wave Wyld at the recent Creators Economy Expo (CEX) in Cleveland, Ohio. For those who don't know, Wave is the Queen of TikTok trends, and has been generously sharing her knowledge and expertise in a couple of big stages this year alone.By creating engaging and relevant content on TikTok, you can guide your audience to your email list, allowing you to provide them with more personalized and valuable information. This can ultimately lead to increased customer loyalty and the potential for higher conversions and sales. By crafting videos that follow effective copywriting, TikTok creators can successfully promote their email lists to their viewers, as Wave Wyld herself has found success in doing so.This week's episode is all about the following:Is TikTok here to stay?Importance of learning using short-form videos for your businessHow to use TikTok to grow your email list?Learn the essential skills for creating compelling short-form video content and building your email list with expert tips and strategies.Key Moments00:00:00 - Short Form Video Is Here to Stay00:01:21 - The Importance of Scripting00:05:43 - Video Length for Different Niches00:10:37 - The Use of Hashtags on TikTok00:12:41 - How to Use TikTok to Grow Your Email List00:13:59 - Link and Bio Language00:15:00 - Two Account Types on TikTok00:16:19 - Going All In on One Platform00:16:50 - Building an Email ListLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab (edited)  Hosted on Acast. See acast.com/privacy for more information.

In this latest episode of the Rocky Mountain Quickcast, Katie delves into the realm of Instagram SEO. If your are wondering why after so many efforts of posting you still haven't crossed paths with your ideal audience, then you might just be missing this very important part of Instagram. Contrary to popular belief, success on the platform is not solely dependent on the algorithm. By fine-tuning your profile and posts, you can significantly enhance your reach and improve your overall discoverability.Tune in to this episode to learn more about:Key areas of your profile that can be optimizedWhich keywords are most effectiveTen practical applications of Instagram SEO that can yield remarkable resultsAre you ready to level up your Instagram SEO? Listen now and let these updates help you grow your Instagram presence, and consequently, your business.Like the show?Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we’ll discuss negative self-talk, limiting beliefs, and imposter syndrome among entrepreneurs with my guest, Dr. Betsy Holmberg, as she gives some great advice on how to overcome negative self-talk and talks about the impact of social media on self-esteem. She also talked about the importance of being honest and authentic as an entrepreneur. If you're struggling with negative self-talk, this episode is definitely worth a listen!In this episode, you will learn the following :Acknowledging our unique life experiences as valued credentialsFocusing on strengths and rephrasing negative self-talk improves mental wellnessThe influence of social media on our self-esteem, as well as how to identify and stop negative self-talkLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Betsy Holmberg’s social media pages:Website: https://betsyholmberg.com/Linkedin: https://www.linkedin.com/in/elizabethholmbergTwitter: https://twitter.com/betsy_holmbergLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to engage with your target audience on social media? Do you feel like your social media presence isn't aligned with your business goals? If yes, then it's time to conduct a social media audit!In this episode of Rocky Mountain Marketing Quickcast, Katie talks about the benefits of conducting a social media audit and how often you should do it. She'll also walk you through the steps required to conduct a thorough audit, including identifying all your social media accounts, checking your demographics, setting specific goals per social media platform, identifying your brand voice, and checking your current analytics.So, whether you are a small business owner or a social media manager, this episode is a must-listen. Tune in to discover how a social media audit can help you track your progress and that of your competitors, and gain deeper insights into your audience. It's time to take a step back and evaluate your social media presence to ensure that you are doing the right thing for your business.Like the show? Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I had the chance to talk to Nina Szewczak about her experience and expertise in transformation and change leadership, management coaching, mentoring, and HR. Nina shares her personal story of transforming her life twice, first by moving from Poland to the UK and then by moving from the UK to Canada to start her own business. She also discussed the importance of following your passion and taking the leap into entrepreneurship. This episode provides valuable insights and advice for anyone interested in entrepreneurship and digital marketing, including tips on rewiring your brain, embracing failure, and giving yourself time and grace as you grow your business.In this episode, you will learn the following :The significance of one's frame of mind and ability to conquer the feeling of being a fraud when pursuing a career in entrepreneurship.The importance of seeing failures as lessons and opportunities for growth, rather than allowing them to leave wounds and fear for the future.The value of pursuing one's interests and taking calculated risks in the face of uncertainty, rather than sitting on the sidelines and dreaming.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Nina Szewczak’s social media pages:Website: https://themidliferevolution.com/Instagram: https://www.instagram.com/nina_themidliferevolution/LinkedIn: https://www.linkedin.com/in/ninaszewczak/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this exciting episode of Rocky Mountain Marketing Quickcast Episode, Katie dived into Instagram's latest update that has got the digital community buzzing: GIF comments! In this time where we are only given 2 to 3 secs to capture someone's attention, engaging with users has become more important than ever. And with the inclusion of GIF comments on Instagram, brands have a powerful tool at their disposal. From hilarious reaction GIFs to eye-catching animated brand assets, the possibilities are endless for expressing your brand's character in a dynamic and captivating way.In this episode, Katie discussed how brands can leverage this exciting feature to leave a lasting impression and establish a unique voice in the ever-evolving digital landscape. We'll explore the different ways GIF comments can be utilized to humanize your brand and spark engagement among your followers. Join us as we unpack this groundbreaking addition to Instagram, and discover how it can change the way you showcase your brand's personality to a broader audience.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

If you’re a business owner and is still on the fence about starting your own podcast, then here’s the episode for you!Adam Adams, a business owner and podcaster who has spent nearly two decades assisting coaches, consultants, and business owners with their digital marketing, joins me on today's episode of Rocky Mountain Marketing. He is a native of Denver and the host of The Show on Podcasting, the most popular podcast for podcasters.It was an amazing conversation as we discussed with Adam the following points:How podcasting can help you grow your business’ influence and networkThe importance of aligning your podcast with a goalFinding a niche to set your podcast apartMaximizing paid and organic social media strategy to reach your ideal audienceLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Adam’s social media pages:The Podcast On PodcastingLinkedIn: https://www.linkedin.com/in/adam-a-adams/Facebook: https://www.facebook.com/aaainvests/ Website: https://adamadams.net Podcast Website: https://growyourshow.com Other websites, books, and links that were mentioned:The book Rich Dad, Poor Dad by Robert Kiyosaki and Sharon LechterLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Spice up your social media game with Loomly's power-packed features: trending post ideas, a content library, and optimization tailor-made for your unique brand.In this episode, you will be able to:Enhance your efficiency and productivity by mastering social media scheduling techniques.Discover Loomly's game-changing features, such as trending post ideas, content library, and optimization tools.Unlock the advantages for brands, businesses, and agencies using Loomly's collaborative review and Ads Manager.Streamline your social media communication and client interaction process.Engage your audience directly and effortlessly through genuine interactions with commenters.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.