Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this episode of Rocky Mountain Marketing, we welcome back Rich Brooks, founder and president of Flyte New Media. Rich is a seasoned digital marketer with over 25 years of experience and is known for his expertise in entrepreneurship, digital marketing, and social media. Together, we discuss the power of social media as a tool for business growth, providing valuable tips and insights along the way.  Rich also highlighted The Agents of Change conference, an annual event founded by Rich that focuses on search, social, and mobile marketing. Overall,  this interesting episode likely provides tips and strategies for using social media, such as targeting the right audience, creating engaging content, and utilizing various platforms to reach potential customers.In this episode, you will learn the following :The challenges of capturing the attention of their target audienceCreative ways to capture your target audience's attention and clearly communicate the value they offer.The need to differentiate offerings and demonstrate the unique value you can provide to attract attendees.Recognize the abundance of online resources, including free educational contentLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Rich Brook’s social media pages:Linkedin: https://www.linkedin.com/in/therichbrooksFlyte New Media: https://www.takeflyte.com/The Agents Of Change: https://www.theagentsofchange.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

I'm sure you've heard about this week's old Meta App that has garnered 100 Million users as of its 5th day of existence. In this week's Quickcast episode, we are going to dive into this new "Twitter-rival" app to discover its potential and how this will affect the existing social media world.What you'll learn:1. How people reacted to Threads launch2. Threads as Twitter rival3. How text-based post on Threads can be a breather from creating videos4. Threads has a pre-built network from Instagram.5. Threads' limitationsIf you're a social media manager or a business owner, let's give this app a try and allow it to grow to its full potential. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I had the privilege of having discussion with Jordan Schanda King, an innovative entrepreneur, and strategic whiz who has crafted her career around understanding and fulfilling the scaling needs of businesses. With a track record in running successful enterprises, Jordan's distinct savoir-faire stems from her hands-on experience and understanding of the detailed nitty-gritty involved in scaling businesses. Not one to merely offer advice, Jordan's present work harnesses the power of both strategy and hands-on operational activities to elevate businesses to newer heights.In this episode, you will learn the following :Realize the power of identifying your ideal client for achieving unparalleled business success.Know the secret to striking a balance between visionary thinking and effective execution.Learn the importance of 90-day planning in expediting your business success and growth.Discover effective strategies to overcome self-doubt and imposter syndrome as an entrepreneur, while also maintaining personal accountability.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jordan Schanda King’s social media pages:Website: https://www.easyscaling.com/Linkedin: https://www.linkedin.com/in/jordan-schanda-kingInstagram: https://www.instagram.com/jordanschandaking/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve deep into the empowering world of podcasting. Embrace the opportunities that await you on both sides of the microphone as we explore the rewarding roles of podcast hosting and guesting.What You'll Learn:The current state of podcasting: Discover the impressive reach and potential of podcasting in 2023, and why it's a platform you cannot afford to overlook.The dual roles in podcasting: Unpack the unique opportunities and challenges that come with being a podcast host and guest. Learn how to navigate these roles for maximum impact.Transforming one podcast episode into multiple content pieces: Learn how to repurpose podcast episodes into a variety of engaging content forms, maximizing your reach and saving time.Overcoming common podcasting fears: Conquer common concerns from technical aspects to public speaking fears. We’ll share actionable strategies and tools to ease your podcasting journey.Leveraging podcasting for business growth: Understand how podcasting serves as a platform for thought leadership and a way to build an engaged community, ultimately enhancing your entrepreneurial success.Join us as we demystify the world of podcasting, giving you the confidence and knowledge to step up, speak up, and seize the rewarding opportunities that podcasting offers to every entrepreneur. Check out PodMatch! https://joinpodmatch.com/katieLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we've got a special guest joining us. Nicole Glover is no stranger to the pressures and complexities of the marketing industry. In her journey from 2009 till now, she has been instrumental in the substantial growth of million-dollar companies, even reviving businesses that seemed to have plateaued. With a track record of expanding marketing departments and effectively doubling companies' revenue, Nicole has a history of driving impressive growth. However, her true passion lies in the art of crafting strategies that optimize growth and witnessing the tangible results they bring. With an empathetic understanding of the client's needs and an uncanny ability to align the company's vision with the marketing strategies, Nicole's approach was unique and effective. In this episode, you will learn the following :Understanding and capturing the needs and desires of prospective clients for the purpose of fostering business growth.Grasp the intricacies of matching up your marketing ventures with the aspirations of your client base.Embrace the importance of the 'Aha' moment in crafting a uniquely effective marketing blueprint.Bask in the collective intelligence of industry stalwarts while designing result-driven marketing schemes.Perfect the art of modifying marketing narratives to hit the mark with your target demographic.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Nicole Glover’s social media pages:Linkedin:  https://www.linkedin.com/in/nicolelgloverWebsite: https://glovermarketing.com/Email: nglover@GloverMarketing.comLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the world of social media, exploring how much time entrepreneurs should ideally spend on these platforms to effectively grow their businesses. We also discuss interesting statistics about consumer behavior on social media.Key Points:Quality Over Quantity (Starts at 2:00): We discuss the concept of quality over quantity in social media marketing and share a statistic from VerticalResponse about how much time small business owners typically spend on social media.Understanding Your Audience (Starts at 4:00): We emphasize the importance of understanding your audience for effective social media marketing. We talk about the concept of buyer personas and how setting specific objectives can help entrepreneurs use their time more effectively on social media.Consumer Behavior on Social Media (Starts at 6:00): We share a statistic about the average time Americans spend on social media per day and discuss how consumer behavior on social media changes during the summer months. We also discuss how understanding these behaviors can help businesses tailor their social media marketing strategies.Resources Mentioned:VerticalResponse survey on small business owners' time spent on social mediaStatistic on average time Americans spend on social media per dayStudy on increased social activity during summer monthsLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I had the pleasure of interviewing Chad Hadersbeck, a Denver-based entrepreneur who has been helping entrepreneurs with their podcasting and music endeavors. Chad talks about his background in advertising and music, his move to Colorado, and how the pandemic led him to bet on himself and pursue his business ideas. Chad's latest invention, the "mic trainer," helps podcasters and musicians avoid "eating the microphone." He shares how he came up with the idea and how he went about creating it. We also discuss the common struggle of analysis paralysis and the importance of having a strong network of supportive people around you as an entrepreneur. Chad shares his marketing strategies and acknowledges the importance of marketing in growing his business.In this episode, you will learn the following:The importance of genuineness in brand representation and the obstacles encountered when shifting from marketing for external brands to promoting one's own brand.The difficulties involved in the process of product design and manufacturing.Chad’s marketing strategies, including event marketing, building an email list, and organic social media marketing.The significance of seeking assistance and guidance from reliable networks to overcome indecisiveness and effectively make decisions.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Chad Hadersbeck’s social media pages:Linkedin: https://www.linkedin.com/in/chadhadersbeckInstagram: https://www.instagram.com/mic_trainer/Website: https://mictrainer.com/Linkedin (Ready, Set, Show! LLC): https://www.linkedin.com/company/ready-set-show-llcLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Do you feel like you're constantly spinning your wheels trying to grow your social media following? Have you been told to buy followers or use bots to boost your numbers? If so, you're not alone. But here's the painful truth: these tactics are not only ineffective but can hurt your reputation and credibility. It's time to ditch the shortcuts and focus on organic growth. In this episode, we'll show you five proven ways to attract and engage your ideal audience with quality content, targeted hashtags, and social interactions. Say goodbye to the frustration and hello to a thriving social media presence.In this episode, you will be able to:Delve into the crucial role exceptional content has on your social media success.Gain knowledge on creating enticing and audience-oriented content to keep viewers hooked.Unravel the world of relevant hashtags and their influence on the visibility of your posts.Understand the essence of perfect posting timings and regularity to boost interaction rates.Learn the art of social media bonding to foster a devoted fanbase.If you remember to focus on your audience's needs, maintain consistency, engage with others, experiment, and be authentic, you'll notice a significant increase in your following, driving greater engagement and success. And always remember, we all start somewhere, so don't be afraid to take that first step towards building your following.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

A talented business coach and host of the renowned Global Phenomenon podcast, Ina Coveney is so dedicated and passionate about empowering online coaches by educating them on the effective ways to monetize small audiences by means of organic lead generation strategies. After engaging with a number of entrepreneurs, Ina knows the knots and bolts of establishing a successful social media presence even with just a small number of followers. Ina even revealed her secret on how she got 6-figure-year on her business with only having less than 1000 followers. Get ready now for an enlightening and insightful conversation as Ina shares her valuable skill and expertise.In this episode, you will learn the following : Discover the secret to building worthwhile social media relationships.Be educated on the small audience-focused strategies in creating passive income streams.Give importance on relationship building over superficial indicators for significant growth.Have a trustful approach in your audience through sincere social interactions.Learn the possibility of working with power partners to ramp up your brand's reach. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Ina Coveney’s social media pages:Website: inacoveney.comInstagram: https://www.instagram.com/inacoveney/  LinkedIn: linkedin.com/in/inacoveneyTwitter: https://twitter.com/inacoveney?lang=enTikTok: https://www.tiktok.com/@inacoveneyYouTube: https://www.youtube.com/@theglobalphenomenonpodPodcast: https://www.theglobalphenomenon.com/ Learn more about Katie and Next Step Social Communications:Clubhouse: https://www.clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Discover the latest Facebook updates for creators in this in-depth episode of Rocky Mountain Marketing. We're exploring Facebook's recent features designed to enhance content creation, broaden audience engagement, and increase monetization opportunities.If you're a content creator wondering how to maximize your use of Facebook Reels, our discussion on the new 'Inspiration Hub' and 'Templates Hub' is a must-watch. Get insights into Facebook's new tools for tracking trending hashtags, topics, and music.We also cover Facebook's newly introduced Professional Account prompts and the 'Creators to Follow' feature, ideal for anyone looking to grow their Facebook audience and boost interaction.Unveil the potential of Facebook's upgraded Performance Insights as we delve into the analytics enhancements aimed at helping creators understand their content performance better. Plus, learn about the expanded monetization opportunities, including the reduced eligibility requirements and cross-posting features.Whether you're an experienced creator or just starting out on Facebook, this episode is packed with tips to leverage the platform's newest features. Don't forget to like, comment, and subscribe for more deep dives into marketing updates and trends with Rocky Mountain Marketing.#FacebookUpdates #FacebookForCreators #RockyMountainMarketing #FacebookReels #ContentCreation #FacebookMonetizationLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.