Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

While watching a documentary about Johnny Manziel, a stark but simple truth struck me. Manziel, despite having an incredible talent and natural drive, fell short of his potential. This happened not because he lacked any skills or capabilities, but rather because he was always only chasing after the next big thing. It made me realize that as entrepreneurs, we must not get so caught up in the pursuit of our next milestone that we forget to appreciate the journey.I remember my daughter's words when she was just five and playing basketball, Mom, I really don't want to go to the game today. I asked her why, and her answer surprised me: Because I don't score any baskets. It doesn't even make sense for me to be there. That tiny conversation opened up a whole new perspective. I told her that it's not always about scoring but also about being present, participating and enjoying the game. That's what defines us, not just our victories but how we play the game.When I started my business, it was hard being a solopreneur. I, too, was striving for the next big thing, wanting to do more, achieve more. Burnout was the inevitable result. But I learned a valuable lesson from it. Success isn't just about pushing for the next big thing. It's also about building connections, enjoying the moment, and appreciating the journey. The story of Johnny Manziel, the naturally gifted sportsman who fell short of his potential because he was always chasing after the next thing, resonates with me. I'm reminded of the importance of being present and mindful of the opportunities and achievements that are right in front of us. It's not just about pursuing the next big thing, but about savoring the journey, appreciating our achievements, and connecting with your team. My business besties Kendra and Alicia taught me this valuable lesson. Entrepreneurship can be a lonely journey, but it doesn't haveIn this episode, you will be able to:Uncover the hidden benefits of embracing your entrepreneurial journey and being fully present — an unusual approach to boost your business.Grasp how the principles learned from team sports can lead to unexpected and powerful results in your business operations.Dive into the surpising repercussions of overfocus on relentless achievement and how avoiding comparison empowers your growth.Delve into the tactics for building authentic connections; an underutilized secret to avoid burnout in your entrepreneurial journey.Expose yourself to the proven efficacy of the four post social media strategy tailored for entrepreneurs, and how it might revamp your digital presence.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Hey there, fellow entrepreneurs! In this week's episode, I was so lucky to have a deep dive with Jhana Li. We delved into the importance of operations in business growth and efficiency. This episode might just be an eye-opener for you (just like it did for me). Jhana, with her incredible understanding of operations, explained how identifying and addressing inefficiencies and bottlenecks can significantly impact a business's success. Her insights and advice can help you optimize your business's resources, identify and close leaks, and ultimately scale up effectively. Trust me, the impact on your business growth and efficiency will be worth it!In this episode, you will be able to:Delve into the significance of sound operations management and its impact on business growth and efficiency.Uncover the role of strategic task delegation in keeping your sights set on your larger business canvas.Explore the beneficial chemistry an operations expert can bring to complement a CEO's big-picture thinking.Determine the importance of matching your operations expertise to your current business growth stage.Acquire knowledge on how an operations manager can streamline resources, driving an effective flow of productivity.Visit Jhana Li’s social media pages:Website: https://www.spyglassops.com/Instagram: https://www.instagram.com/thejhanali/?hl=enFacebook: https://www.facebook.com/thejhanali/LinkedIn: https://www.linkedin.com/in/jhana-li/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In a world of fleeting digital platforms, one app emerged with a promise of revolutionizing social media connections. Threads, with its fusion of Twitter and Instagram, captured the hearts of millions with its vibrant interface and rich media capabilities. But as the initial storm settled, a shocking decline in active users left us wondering: had Threads met its untimely demise? The response from social media managers and marketers was divided, with some mourning its loss while others saw untapped potential. As we delve deeper into this debate, one thing becomes clear - the key to success on Threads lies in a well-crafted content strategy. Will you be the one to unlock its hidden potential?In this episode, you will be able to:Grasp the initial enthusiasm and buzz about the introduction of the Threads app.Inspect the responses and criticisms revolving around Threads in comparison to existing platforms.Delve into the decline in active engagement and downloads of Threads.Spot opportunities for businesses to flourish on Threads.Appreciate the importance of a solid content strategy in leveraging Threads to its full potential.The key moments in this episode are:00:00:00 - Introduction,00:01:16 - Threads' Launch and Mixed Reviews,00:03:08 - Decline in Active Users,00:05:27 - Uncertainty and Strategy,00:09:56 - LinkedIn Poll Results,Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#threads #socialmediastrategy #entrepreneurlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

If you're feeling frustrated and overwhelmed because your marketing efforts are not generating the desired leads and sales, then you are not alone! Many entrepreneurs find themselves stuck in the same cycle of ineffective strategies, wasting time and resources without seeing any significant results.My special guest is Bri Seeley. She has launched her first business at the young age of 23 as a fashion designer. Bri Seeley's experience as an entrepreneur stretches far and wide. She attributes her success to the courage to step outside her comfort zones. Her human-centric approach, coupled with strong business acumen, has led her to consult aspiring entrepreneurs and even establish a conference specifically catered for female entrepreneurs. Bri's current vision is peppered with ambitious goals like building an endowment fund and providing scholarships to budding entrepreneurs - all while actively working towards changing the world.In this episode, you will be able to:Unravel the profound impact of accepting uncertainty on your entrepreneurial success.Get introduced to the myriad of opportunities that can be harnessed by adopting an open-minded approach.Comprehend the rewards of stretching yourself beyond the sphere of comfort for achieving heightened growth.Gain insight into the significance of continued progress in the presence of looming uncertainties.Acquaint yourself with the effective use of vision mapping strategies for translating your vision into reality.If you want to know how successful people do it, don’t miss out on this week’s episode of Rocky Mountain Marketing. I’m sure this hack will lead to places like it did for us!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Bri Seeley’s social media pages:Website: https://briseeley.com/Instagram: https://www.instagram.com/briseeley/Facebook: https://www.facebook.com/bri.seeleyLinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

And it's a wrap! Season 3 has come to an end and today's episode is dedicated to reminiscing the milestones and topics we've talked about this season. From Instagram strategies for your business, the rise of A,I and all that a social-media-strategist-slash-business-owner-slash-mom have in mind. What an amazing feeling to be here today recording my 206th episode! Whew! Season 3 was a long one and it has been really remarkable. We've interviewed guests who became real life friends. We've done episodes during in-person events. We've received a LOT of recognitions including 160 podcast reviews in Apple Podcast, and 1.5% global ranking by Listen Notes. It was a whole new level for Rocky Mountain Marketing. And honestly, I've never thought that the podcast will come this far.I don't have anything but THANK YOU to all of you who supported Rocky Mountain Marketing. There's so much to celebrate, and we're just warming up because, I tell you, season 4 is here and it's so ready for all of you.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Small things make huge impact. Most of the times we only focus on the big picture and forget about the steps on how to actually get there, but James Clear have clearly made his point on the power of small habits in his book, Atomic Habits. He has given specific strategies to work out good habits and make them work for your goal. Sometimes we fall into the trap of procrastination only because we thought we should accomplish our goal in one sitting. We will make excuses about not having enough time to do whatever task we are set to do. This leaves us with little to zero progress.Here are my 5 key takeaways that you may find help too.1. Focus on systems, not goals.2. Make it obvious.3. Make it attractive.4. Make it easy.5. Make it satisfying.No amount of knowledge can lead us to lasting success when we have poor habits. We must focus on our everyday systems and processes, and check one micro goal at a time. So I encourage you to read this book, or tune into this week's Quickcast episode to learn about what every successful entrepreneur out there should know. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab #atomichabitsbook #bookreview #entrepreneurlife #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you still looking for the best marketing strategy for your business? Sometimes it's the simplest of things that count. In this week's episode of Rocky Mountain Marketing, we are lucky to have Amanda Warfield who is a simplicity-focused content marketing strategist, and host of Chasing Simple podcast. She is the author of the newly released book Chasing Simple Marketing. She delved into the following topics:Importance of having a marketing strategyGetting out of the hamster wheelWhat is a product launch?How to map out customer journey?Consistent Versus ConstantStop overcomplicating your marketing strategy and start doing what really works.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

I'm sure you've heard me say this over and over but I will say it again, authenticity is the name of the game. In a world of Zoom calls and Instagram Lives, it has now become a challenge for us to keep it real when we deal with our network online.In today's Quickcast episode, we will dive into why the most successful brands are those that are authentic. People will buy from businesses whom they trust, but how do you make them trust you when they are miles away from you? How do brands such as Wendy's, Airbnb, and Netflix maintain an amazing relationship with their people? The not-so-secret secret is authentic engagement. We discussed this and more in this episode:Three Benefits of Authenticity to Your BusinessEngagement Strategy That WorksHow Important is Having A Community For Your BusinessGrowing your business using social media is a journey that needs your time and heart as an investment. It sure is a lot but it'll definitely be worth it.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab  Hosted on Acast. See acast.com/privacy for more information.

Are you using your Facebook for your business? If not, then you are missing A LOT. In this week's episode of Rocky Mountain Marketing, I had the opportunity to sit down and talk with my friend and power partner Cierra Lueck for everything Facebook. Cierra is the owner of Cierra Lueck Consulting and has been teaching her clients get to 5 to 6 digit months. She has spilled the beans on how she make Facebook work for her. Cierra mentioned that Facebook is so powerful that over 2.8 Billion users are actively using this platform on a monthly basis. This huge opportunity is not for us to waste so we delve into the bits and pieces of Facebook personal page, business page and group. We've discussed the following: Why Facebook is a great platformFacebook business page VS Facebook personal page VS Facebook groupThe many ways you can utilize your Facebook group.How to monetize your Facebook group?Best Facebook group strategy for RealtorsEngagement is gold.Top viral questions you can use for your businessThis one episode is something you shouldn't miss! Sit back and join us as we dive into Facebook.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Cierra Lueck’s social media pages:Facebook: facebook.com/cierralueckconsulting/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

 In this episode, we're diving deep into the world of LinkedIn analytics, uncovering the secrets to maximizing your presence on this powerful professional networking platform.Join Katie Brinkley as we explore the intricacies of LinkedIn analytics and how they can propel your brand to new heights. Whether you're an individual content creator or a business owner, understanding LinkedIn metrics is essential to expand your network, increase engagement, and establish thought leadership.We'll start by demystifying LinkedIn analytics, explaining what they are and how to access them step-by-step. You'll learn about the seven key metrics you should focus on in 2023, including impressions, click-through rate, engagement rate, followers, follower demographics, profile visits, and conversion tracking. By tracking these metrics, you'll gain valuable insights into your content's performance, audience engagement, and overall impact.But it doesn't stop there. We'll also share expert tips on making the most of your LinkedIn analytics. From setting goals and monitoring competitors to utilizing third-party analytics tools and integrating LinkedIn analytics with Google Analytics, we'll equip you with the knowledge and strategies to optimize your LinkedIn strategy like never before.If you're ready to take your LinkedIn presence to the next level and unlock the full potential of this professional platform, this episode is a must-listen. Join us as we dive deep into LinkedIn analytics and discover how to make data-driven decisions that will elevate your brand and open doors to new opportunities.Tune in now and get ready to revolutionize your LinkedIn game!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.