Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

In this episode of Rocky Mountain Marketing, I had the pleasure of interviewing Chad Hadersbeck, a Denver-based entrepreneur who has been helping entrepreneurs with their podcasting and music endeavors. Chad talks about his background in advertising and music, his move to Colorado, and how the pandemic led him to bet on himself and pursue his business ideas. Chad's latest invention, the "mic trainer," helps podcasters and musicians avoid "eating the microphone." He shares how he came up with the idea and how he went about creating it. We also discuss the common struggle of analysis paralysis and the importance of having a strong network of supportive people around you as an entrepreneur. Chad shares his marketing strategies and acknowledges the importance of marketing in growing his business.In this episode, you will learn the following:The importance of genuineness in brand representation and the obstacles encountered when shifting from marketing for external brands to promoting one's own brand.The difficulties involved in the process of product design and manufacturing.Chad’s marketing strategies, including event marketing, building an email list, and organic social media marketing.The significance of seeking assistance and guidance from reliable networks to overcome indecisiveness and effectively make decisions.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Chad Hadersbeck’s social media pages:Linkedin: https://www.linkedin.com/in/chadhadersbeckInstagram: https://www.instagram.com/mic_trainer/Website: https://mictrainer.com/Linkedin (Ready, Set, Show! LLC): https://www.linkedin.com/company/ready-set-show-llcLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Do you feel like you're constantly spinning your wheels trying to grow your social media following? Have you been told to buy followers or use bots to boost your numbers? If so, you're not alone. But here's the painful truth: these tactics are not only ineffective but can hurt your reputation and credibility. It's time to ditch the shortcuts and focus on organic growth. In this episode, we'll show you five proven ways to attract and engage your ideal audience with quality content, targeted hashtags, and social interactions. Say goodbye to the frustration and hello to a thriving social media presence.In this episode, you will be able to:Delve into the crucial role exceptional content has on your social media success.Gain knowledge on creating enticing and audience-oriented content to keep viewers hooked.Unravel the world of relevant hashtags and their influence on the visibility of your posts.Understand the essence of perfect posting timings and regularity to boost interaction rates.Learn the art of social media bonding to foster a devoted fanbase.If you remember to focus on your audience's needs, maintain consistency, engage with others, experiment, and be authentic, you'll notice a significant increase in your following, driving greater engagement and success. And always remember, we all start somewhere, so don't be afraid to take that first step towards building your following.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

A talented business coach and host of the renowned Global Phenomenon podcast, Ina Coveney is so dedicated and passionate about empowering online coaches by educating them on the effective ways to monetize small audiences by means of organic lead generation strategies. After engaging with a number of entrepreneurs, Ina knows the knots and bolts of establishing a successful social media presence even with just a small number of followers. Ina even revealed her secret on how she got 6-figure-year on her business with only having less than 1000 followers. Get ready now for an enlightening and insightful conversation as Ina shares her valuable skill and expertise.In this episode, you will learn the following : Discover the secret to building worthwhile social media relationships.Be educated on the small audience-focused strategies in creating passive income streams.Give importance on relationship building over superficial indicators for significant growth.Have a trustful approach in your audience through sincere social interactions.Learn the possibility of working with power partners to ramp up your brand's reach. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Ina Coveney’s social media pages:Website: inacoveney.comInstagram: https://www.instagram.com/inacoveney/  LinkedIn: linkedin.com/in/inacoveneyTwitter: https://twitter.com/inacoveney?lang=enTikTok: https://www.tiktok.com/@inacoveneyYouTube: https://www.youtube.com/@theglobalphenomenonpodPodcast: https://www.theglobalphenomenon.com/ Learn more about Katie and Next Step Social Communications:Clubhouse: https://www.clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Discover the latest Facebook updates for creators in this in-depth episode of Rocky Mountain Marketing. We're exploring Facebook's recent features designed to enhance content creation, broaden audience engagement, and increase monetization opportunities.If you're a content creator wondering how to maximize your use of Facebook Reels, our discussion on the new 'Inspiration Hub' and 'Templates Hub' is a must-watch. Get insights into Facebook's new tools for tracking trending hashtags, topics, and music.We also cover Facebook's newly introduced Professional Account prompts and the 'Creators to Follow' feature, ideal for anyone looking to grow their Facebook audience and boost interaction.Unveil the potential of Facebook's upgraded Performance Insights as we delve into the analytics enhancements aimed at helping creators understand their content performance better. Plus, learn about the expanded monetization opportunities, including the reduced eligibility requirements and cross-posting features.Whether you're an experienced creator or just starting out on Facebook, this episode is packed with tips to leverage the platform's newest features. Don't forget to like, comment, and subscribe for more deep dives into marketing updates and trends with Rocky Mountain Marketing.#FacebookUpdates #FacebookForCreators #RockyMountainMarketing #FacebookReels #ContentCreation #FacebookMonetizationLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, Katie talks to the co-founder and CEO of Capsho, Deirdre Tshien, about entrepreneurship, digital marketing, and AI. Deirdre tells her journey from owning a dessert store in Sydney to starting an AI tech company for podcasters in the US. It wasn’t an easy journey, but Deidre highlighted that those earlier failures opened them doors that they didn’t imagine to grow immensely.  This episode is a conversation of vulnerability and winning. Katie and Deidre talked about the significance of adapting to change and having a belief in the journey of entrepreneurship. They also go as far as highlighting the benefits of having a podcast and using tools like Capsho to repurpose content for social media, email, and blog posts were also talked about.In this episode, you will learn the following :All about Capsho: It is a tool that helps experts who podcasts create AI-generated episode titles, descriptions, show notes, social media captions, quotes, emails, and blog posts.Deirdre Tshien’s Journey: The co-founder and CEO of Capsho, Deidre, shares her journey from being a dessert store owner to starting an AI tech company for podcasters including the birth of Capsho.Capsho: A problem solver for creating social media captions, emails, and blog posts for podcasts with AI-generated content. Other uses of Capsho: Capsho is also being used for client meetings, summits, interviews, and many more.The Power of Podcasting: The benefits it gives and also the ability to generate content and create networks. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Deirdre Tshien’s social media pages:Website: capsho.com Instagram: https://www.instagram.com/deirdretshien/?hl=enLinkedIn: linkedin.com/in/deirdretshienPodcast: https://www.growmypodcastshow.com/Learn more about Katie and Next Step Social Communications:Clubhouse: https://www.clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

#SEO #caption #alttext #entrepreneurtips Are you truly reaching every member of your audience? Discover the untapped power of social media inclusivity and accessibility in this eye-opening episode!In this episode, we delve into the often overlooked but crucial aspect of social media inclusivity and accessibility. It's time to go beyond merely reaching a wider audience and focus on reaching OUT, building community, and communicating effectively with every single member of your audience. Prepare for a thought-provoking discussion as Katie shares a personal story that shines a light on the importance of inclusivity.Learn how to make your content more engaging and inclusive, benefiting both your audience and your business.1. This episode covers these key areas:2. The personal impact of inclusivity and accessibility3. Strategies for creating inclusive social media content4. Surprising stats on the benefits of accessible content5. Alt Text importance and tipsDiscover why accessible content isn't just "nice to have," but an absolute necessity for effectively connecting with your audience - ALL of them. Key Moments:0:00 Introduction of the episode.02:07 The importance of inclusivity and keywords.03:43 The importance of inclusive social media content.04:59 Importance of alt text descriptions.06:41 Turning the sound on and off.08:21 Avoid abbreviations and hashtags.09:40 Tips for using emojis and memes on social media.11:28 Don’t use more than three emojis.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Short-form video is here to stay, but what if your platform disappears overnight? In this week's episode of Rocky Mountain Marketing, Katie sat down with Wave Wyld at the recent Creators Economy Expo (CEX) in Cleveland, Ohio. For those who don't know, Wave is the Queen of TikTok trends, and has been generously sharing her knowledge and expertise in a couple of big stages this year alone.By creating engaging and relevant content on TikTok, you can guide your audience to your email list, allowing you to provide them with more personalized and valuable information. This can ultimately lead to increased customer loyalty and the potential for higher conversions and sales. By crafting videos that follow effective copywriting, TikTok creators can successfully promote their email lists to their viewers, as Wave Wyld herself has found success in doing so.This week's episode is all about the following:Is TikTok here to stay?Importance of learning using short-form videos for your businessHow to use TikTok to grow your email list?Learn the essential skills for creating compelling short-form video content and building your email list with expert tips and strategies.Key Moments00:00:00 - Short Form Video Is Here to Stay00:01:21 - The Importance of Scripting00:05:43 - Video Length for Different Niches00:10:37 - The Use of Hashtags on TikTok00:12:41 - How to Use TikTok to Grow Your Email List00:13:59 - Link and Bio Language00:15:00 - Two Account Types on TikTok00:16:19 - Going All In on One Platform00:16:50 - Building an Email ListLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab (edited)  Hosted on Acast. See acast.com/privacy for more information.

In this latest episode of the Rocky Mountain Quickcast, Katie delves into the realm of Instagram SEO. If your are wondering why after so many efforts of posting you still haven't crossed paths with your ideal audience, then you might just be missing this very important part of Instagram. Contrary to popular belief, success on the platform is not solely dependent on the algorithm. By fine-tuning your profile and posts, you can significantly enhance your reach and improve your overall discoverability.Tune in to this episode to learn more about:Key areas of your profile that can be optimizedWhich keywords are most effectiveTen practical applications of Instagram SEO that can yield remarkable resultsAre you ready to level up your Instagram SEO? Listen now and let these updates help you grow your Instagram presence, and consequently, your business.Like the show?Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we’ll discuss negative self-talk, limiting beliefs, and imposter syndrome among entrepreneurs with my guest, Dr. Betsy Holmberg, as she gives some great advice on how to overcome negative self-talk and talks about the impact of social media on self-esteem. She also talked about the importance of being honest and authentic as an entrepreneur. If you're struggling with negative self-talk, this episode is definitely worth a listen!In this episode, you will learn the following :Acknowledging our unique life experiences as valued credentialsFocusing on strengths and rephrasing negative self-talk improves mental wellnessThe influence of social media on our self-esteem, as well as how to identify and stop negative self-talkLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Betsy Holmberg’s social media pages:Website: https://betsyholmberg.com/Linkedin: https://www.linkedin.com/in/elizabethholmbergTwitter: https://twitter.com/betsy_holmbergLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to engage with your target audience on social media? Do you feel like your social media presence isn't aligned with your business goals? If yes, then it's time to conduct a social media audit!In this episode of Rocky Mountain Marketing Quickcast, Katie talks about the benefits of conducting a social media audit and how often you should do it. She'll also walk you through the steps required to conduct a thorough audit, including identifying all your social media accounts, checking your demographics, setting specific goals per social media platform, identifying your brand voice, and checking your current analytics.So, whether you are a small business owner or a social media manager, this episode is a must-listen. Tune in to discover how a social media audit can help you track your progress and that of your competitors, and gain deeper insights into your audience. It's time to take a step back and evaluate your social media presence to ensure that you are doing the right thing for your business.Like the show? Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.