Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Are you still looking for the best marketing strategy for your business? Sometimes it's the simplest of things that count. In this week's episode of Rocky Mountain Marketing, we are lucky to have Amanda Warfield who is a simplicity-focused content marketing strategist, and host of Chasing Simple podcast. She is the author of the newly released book Chasing Simple Marketing. She delved into the following topics:Importance of having a marketing strategyGetting out of the hamster wheelWhat is a product launch?How to map out customer journey?Consistent Versus ConstantStop overcomplicating your marketing strategy and start doing what really works.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

I'm sure you've heard me say this over and over but I will say it again, authenticity is the name of the game. In a world of Zoom calls and Instagram Lives, it has now become a challenge for us to keep it real when we deal with our network online.In today's Quickcast episode, we will dive into why the most successful brands are those that are authentic. People will buy from businesses whom they trust, but how do you make them trust you when they are miles away from you? How do brands such as Wendy's, Airbnb, and Netflix maintain an amazing relationship with their people? The not-so-secret secret is authentic engagement. We discussed this and more in this episode:Three Benefits of Authenticity to Your BusinessEngagement Strategy That WorksHow Important is Having A Community For Your BusinessGrowing your business using social media is a journey that needs your time and heart as an investment. It sure is a lot but it'll definitely be worth it.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab  Hosted on Acast. See acast.com/privacy for more information.

Are you using your Facebook for your business? If not, then you are missing A LOT. In this week's episode of Rocky Mountain Marketing, I had the opportunity to sit down and talk with my friend and power partner Cierra Lueck for everything Facebook. Cierra is the owner of Cierra Lueck Consulting and has been teaching her clients get to 5 to 6 digit months. She has spilled the beans on how she make Facebook work for her. Cierra mentioned that Facebook is so powerful that over 2.8 Billion users are actively using this platform on a monthly basis. This huge opportunity is not for us to waste so we delve into the bits and pieces of Facebook personal page, business page and group. We've discussed the following: Why Facebook is a great platformFacebook business page VS Facebook personal page VS Facebook groupThe many ways you can utilize your Facebook group.How to monetize your Facebook group?Best Facebook group strategy for RealtorsEngagement is gold.Top viral questions you can use for your businessThis one episode is something you shouldn't miss! Sit back and join us as we dive into Facebook.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Cierra Lueck’s social media pages:Facebook: facebook.com/cierralueckconsulting/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

 In this episode, we're diving deep into the world of LinkedIn analytics, uncovering the secrets to maximizing your presence on this powerful professional networking platform.Join Katie Brinkley as we explore the intricacies of LinkedIn analytics and how they can propel your brand to new heights. Whether you're an individual content creator or a business owner, understanding LinkedIn metrics is essential to expand your network, increase engagement, and establish thought leadership.We'll start by demystifying LinkedIn analytics, explaining what they are and how to access them step-by-step. You'll learn about the seven key metrics you should focus on in 2023, including impressions, click-through rate, engagement rate, followers, follower demographics, profile visits, and conversion tracking. By tracking these metrics, you'll gain valuable insights into your content's performance, audience engagement, and overall impact.But it doesn't stop there. We'll also share expert tips on making the most of your LinkedIn analytics. From setting goals and monitoring competitors to utilizing third-party analytics tools and integrating LinkedIn analytics with Google Analytics, we'll equip you with the knowledge and strategies to optimize your LinkedIn strategy like never before.If you're ready to take your LinkedIn presence to the next level and unlock the full potential of this professional platform, this episode is a must-listen. Join us as we dive deep into LinkedIn analytics and discover how to make data-driven decisions that will elevate your brand and open doors to new opportunities.Tune in now and get ready to revolutionize your LinkedIn game!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we welcome back Rich Brooks, founder and president of Flyte New Media. Rich is a seasoned digital marketer with over 25 years of experience and is known for his expertise in entrepreneurship, digital marketing, and social media. Together, we discuss the power of social media as a tool for business growth, providing valuable tips and insights along the way.  Rich also highlighted The Agents of Change conference, an annual event founded by Rich that focuses on search, social, and mobile marketing. Overall,  this interesting episode likely provides tips and strategies for using social media, such as targeting the right audience, creating engaging content, and utilizing various platforms to reach potential customers.In this episode, you will learn the following :The challenges of capturing the attention of their target audienceCreative ways to capture your target audience's attention and clearly communicate the value they offer.The need to differentiate offerings and demonstrate the unique value you can provide to attract attendees.Recognize the abundance of online resources, including free educational contentLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Rich Brook’s social media pages:Linkedin: https://www.linkedin.com/in/therichbrooksFlyte New Media: https://www.takeflyte.com/The Agents Of Change: https://www.theagentsofchange.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

I'm sure you've heard about this week's old Meta App that has garnered 100 Million users as of its 5th day of existence. In this week's Quickcast episode, we are going to dive into this new "Twitter-rival" app to discover its potential and how this will affect the existing social media world.What you'll learn:1. How people reacted to Threads launch2. Threads as Twitter rival3. How text-based post on Threads can be a breather from creating videos4. Threads has a pre-built network from Instagram.5. Threads' limitationsIf you're a social media manager or a business owner, let's give this app a try and allow it to grow to its full potential. Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I had the privilege of having discussion with Jordan Schanda King, an innovative entrepreneur, and strategic whiz who has crafted her career around understanding and fulfilling the scaling needs of businesses. With a track record in running successful enterprises, Jordan's distinct savoir-faire stems from her hands-on experience and understanding of the detailed nitty-gritty involved in scaling businesses. Not one to merely offer advice, Jordan's present work harnesses the power of both strategy and hands-on operational activities to elevate businesses to newer heights.In this episode, you will learn the following :Realize the power of identifying your ideal client for achieving unparalleled business success.Know the secret to striking a balance between visionary thinking and effective execution.Learn the importance of 90-day planning in expediting your business success and growth.Discover effective strategies to overcome self-doubt and imposter syndrome as an entrepreneur, while also maintaining personal accountability.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jordan Schanda King’s social media pages:Website: https://www.easyscaling.com/Linkedin: https://www.linkedin.com/in/jordan-schanda-kingInstagram: https://www.instagram.com/jordanschandaking/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve deep into the empowering world of podcasting. Embrace the opportunities that await you on both sides of the microphone as we explore the rewarding roles of podcast hosting and guesting.What You'll Learn:The current state of podcasting: Discover the impressive reach and potential of podcasting in 2023, and why it's a platform you cannot afford to overlook.The dual roles in podcasting: Unpack the unique opportunities and challenges that come with being a podcast host and guest. Learn how to navigate these roles for maximum impact.Transforming one podcast episode into multiple content pieces: Learn how to repurpose podcast episodes into a variety of engaging content forms, maximizing your reach and saving time.Overcoming common podcasting fears: Conquer common concerns from technical aspects to public speaking fears. We’ll share actionable strategies and tools to ease your podcasting journey.Leveraging podcasting for business growth: Understand how podcasting serves as a platform for thought leadership and a way to build an engaged community, ultimately enhancing your entrepreneurial success.Join us as we demystify the world of podcasting, giving you the confidence and knowledge to step up, speak up, and seize the rewarding opportunities that podcasting offers to every entrepreneur. Check out PodMatch! https://joinpodmatch.com/katieLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we've got a special guest joining us. Nicole Glover is no stranger to the pressures and complexities of the marketing industry. In her journey from 2009 till now, she has been instrumental in the substantial growth of million-dollar companies, even reviving businesses that seemed to have plateaued. With a track record of expanding marketing departments and effectively doubling companies' revenue, Nicole has a history of driving impressive growth. However, her true passion lies in the art of crafting strategies that optimize growth and witnessing the tangible results they bring. With an empathetic understanding of the client's needs and an uncanny ability to align the company's vision with the marketing strategies, Nicole's approach was unique and effective. In this episode, you will learn the following :Understanding and capturing the needs and desires of prospective clients for the purpose of fostering business growth.Grasp the intricacies of matching up your marketing ventures with the aspirations of your client base.Embrace the importance of the 'Aha' moment in crafting a uniquely effective marketing blueprint.Bask in the collective intelligence of industry stalwarts while designing result-driven marketing schemes.Perfect the art of modifying marketing narratives to hit the mark with your target demographic.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Nicole Glover’s social media pages:Linkedin:  https://www.linkedin.com/in/nicolelgloverWebsite: https://glovermarketing.com/Email: nglover@GloverMarketing.comLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the world of social media, exploring how much time entrepreneurs should ideally spend on these platforms to effectively grow their businesses. We also discuss interesting statistics about consumer behavior on social media.Key Points:Quality Over Quantity (Starts at 2:00): We discuss the concept of quality over quantity in social media marketing and share a statistic from VerticalResponse about how much time small business owners typically spend on social media.Understanding Your Audience (Starts at 4:00): We emphasize the importance of understanding your audience for effective social media marketing. We talk about the concept of buyer personas and how setting specific objectives can help entrepreneurs use their time more effectively on social media.Consumer Behavior on Social Media (Starts at 6:00): We share a statistic about the average time Americans spend on social media per day and discuss how consumer behavior on social media changes during the summer months. We also discuss how understanding these behaviors can help businesses tailor their social media marketing strategies.Resources Mentioned:VerticalResponse survey on small business owners' time spent on social mediaStatistic on average time Americans spend on social media per dayStudy on increased social activity during summer monthsLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.