Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this episode, we delve into the dynamic world of live streaming with the renowned expert, Ross Brand. As we explore the rise of AI and automation in the digital landscape, Ross emphasizes the unique power of human connection and authenticity in live video. Learn how to leverage live streaming to engage with your audience, drive business growth, and make a lasting impact.Key takeaways from this episode:1. The enduring value of live streaming in a world inundated with automation.2. The pivotal role of human personality and connection in content creation.Strategies to reach your target audience and enhance your brand through live video.3. Why YouTube stands out as a valuable platform for long-term content discovery.4. The business metrics that truly matter in live streaming success.Join us for an insightful conversation that will inspire you to harness the power of live streaming in your business strategy. Whether you're new to live video or a seasoned pro, Ross's wisdom and insights will help you stay ahead of the curve in 2024.00:00 Introduction and Welcome00:34 Guest Introduction: Ross Brand01:33 The Importance of Live Video in the Age of AI03:21 The Power of Authenticity in Live Streaming04:15 The Role of AI in Content Creation04:45 The Human Element in Business05:21 The Impact of Video Content on Social Media07:37 The Benefits of Short Video Clips07:57 The Efficiency of Live Streaming10:47 The Value of Live Streaming for Business14:01 The Role of Live Streaming in Building an Audience23:06 The Best Platforms for Live Streaming25:48 Connecting with Ross Brand26:46 Conclusion and FarewellLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Ross Brand’s social media pages:Website: https://livestreamuniverse.com/LinkedIn: https://www.linkedin.com/in/rossbrandInstagram: https://www.instagram.com/rossbrand1/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Today, we're diving into what's next in social media for 2024. Buckle up because change is on the horizon!Facebook and Instagram: Get ready for more AI and video content. Reels are gaining momentum, and Facebook's AI is making personalized recommendations. The short-form video trend is here to stay.Instagram's Shoppable AR: Augmented reality is transforming shopping on Instagram. You can virtually try on products before hitting that "buy" button.Twitter (X) Challenges: Twitter has seen its fair share of ups and downs. Will the changes introduced in 2023 continue in 2024? Keep an eye on this one.AI on TikTok: TikTok is rolling out new text-to-video and speech-to-video generators. AI content creation is the name of the game.Snapchat's Comeback: Snapchat isn't going anywhere. With a paid subscription model called Snapchat Plus and potential buyers, it's worth a second look.LinkedIn's AI and Virtual Events: LinkedIn is focusing on AI matching and becoming the go-to platform for virtual events. Perfect if you want to build your community.Twitter's Future: Twitter (X) has faced challenges. Will it survive its financial struggles? Let's see what's in store.Metaverse Momentum: The metaverse is gaining steam. More 3D avatars, virtual worlds, and AR experiences are coming. What's next in the digital universe?Live and Interactive Video: Authenticity is key. Live video is becoming more valuable, connecting us in a world filled with AI and automation.Community Building: In 2024, it's not just about followers; it's about building a meaningful community. Engagement and loyalty are the real game-changers.The social media landscape is ever-changing, and it's up to us to adapt. Let's navigate the future together.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Get ready to unlock the secrets of genuine human connection in this episode of Rocky Mountain Marketing. It's all about trust, authenticity, and keeping it simple.In this week’s episode, I was lucky to have Bryan Kramer as he shared his stories and wisdom on building deep connections. We're talking about how to build trust with your audience and why authenticity and vulnerability are your secret weapons.Learn the art of keeping things simple in your conversations, making your message stick like glue. Whether you're a content creator, marketer, or just looking to connect on a deeper level, this episode is your roadmap to stronger, more authentic relationships.Tune in to "Unlocking Connection: Trust, Authenticity, and Simplicity in Engagement." It's your ticket to more meaningful connections and captivating conversations. Don't miss it!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bryan Kramer’s social media pages:Website: https://bryankramer.com/LinkedIn: https://www.linkedin.com/in/bryanjkramer/Instagram: https://www.instagram.com/bryankramer1/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Marketing isn't just about selling; it's about connecting. In the digital landscape, staying ahead of the curve is not just a choice; it's a necessity. Whether you're a digital creator, entrepreneur, or a realtor, these tools will transform the way you connect with your audience and position your brand.Here’s what we discussed:Uncover essential tools for bloggers, email campaigns, and podcasting.Explore Feedspot's podcast insights and BuzzSumo's most-shared articles.Discover the grassroots power of Reddit and Quora for unfiltered audience insights.Leverage influencer insights and monitor industry trends with Google Trends.Answer burning questions with AnswerThePublic.com.Master the art of aligning trends with authenticity.But remember, it's not just about following trends blindly. It's about authentically aligning your brand with what matters most to you and your audience. In today's episode, we're not just marching in the trend parade; we're leading it.So, grab your marketing toolkit and join us for a journey into the world of entrepreneurship, where success means staying ahead of the game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Rocky Mountain Marketing, we're diving headfirst into the world of AI, data analytics, and content optimization with a true expert in the field. I had the pleasure of speaking with Brian Piper, an renowned keynote speaker, consultant, and a co-author of some of the most influential marketing books out there. We explored the evolution of AI, its role in reshaping modern marketing, and the countless opportunities it presents. Here's what we've discussed: 1. Brian's Journey into Marketing 2. The Power of AI in Marketing 3. Data in Content Marketing 4. Audience Insights and Personalization 5. Practical Tools and Strategies 6. AI and Blockchain: A Dynamic Duo 7. AI as a Tool, Not a Threat Join us for this intriguing conversation on the present and future of AI in the marketing landscape. Whether you're a seasoned marketer or just beginning your journey, you won't want to miss this enlightening discussion with Brian Piper. Together, we'll navigate the exciting frontier where data transforms into valuable insights, giving you a competitive edge in modern marketing. Tune in now to gain invaluable insights into AI's role in marketing, and discover how you can harness its potential for your success! #data #aitools #chatgpt #socialmediastrategy #contentcreationLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Brian Piper’s social media pages:Website: https://www.brianwpiper.com/LinkedIn: https://www.linkedin.com/in/brianwpiperInstagram: https://www.instagram.com/flashpipe/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Are you ready to elevate your social media game and steer your brand to new heights? In this Quickcast episode, I'll unveil a treasure chest of strategies that will guide you on what to do each day, week, month, and every quarter to elevate your social media game to a whole new level. Here's What You Can Expect1. The Magic of Daily Engagement2. The Art of Building Relationships3. Your Weekly To-Do List4. Mastering the Monthly Game5. Unleashing Quarterly BrillianceWhether you're new to social media marketing or a seasoned pro, this episode will help you refine your strategy, build a stronger online community, and achieve real results.Press play and start your journey to transform your social media strategy with this Rocky Mountain Marketing Quickcast episode!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

We're in for a real treat as we delve deep into the dynamic world of entrepreneurship and digital marketing. Discover the secrets to growing your business while staying true to your mission.Our guest for this episode is the incredible Kami Guildner, known not only for her inspiring speeches but also for her role as a business coach for high-vibe women entrepreneurs. Kami is here to share her wisdom on how to align your business with your true purpose and overcome common entrepreneurial obstacles.In this episode, we discussed:Dive into the importance of aligning your business with your true purpose.Discuss common obstacles faced by entrepreneurs.The art of simplifying your business model for efficiency and clarity.Explore the significance of understanding your target market on a profound level.Dive into the concept of a customer-centric approach and delivering real value to your audience.Discuss the role of AI tools in modern marketing strategies.Explore why storytelling is a game-changer for branding and audience connection.Provide a sneak peek into the "Ignite Extraordinary Women Conference" in Colorado.Stay tuned for a special sneak peek into the "Ignite Extraordinary Women Conference" taking place in beautiful Colorado. This event is a must for women entrepreneurs who are ready to take their businesses to the next level, amplify their voices, and create lasting prosperity.Don't miss this engaging episode, brimming with practical advice and strategies to supercharge your business.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Kami Guildner's social media pages:Website: https://www.kamiguildner.com/LinkedIn: https://www.linkedin.com/in/kamiguildner/Instagram: https://www.instagram.com/kamiguildner/Ignite Extraordinary Women Conference: kamiguildner.com/igniteLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In today's ever-evolving digital landscape, it's crucial for entrepreneurs to stay updated on the platforms that can shape their business success. This episode provides an in-depth look into the emergence of Meta's Threads and the transformation happening within X.Why is this important for you? As these platforms shift and adapt, the strategies businesses need to employ are changing too. We'll delve into:1. How Threads is carving out its space in the digital realm.2. The challenges and opportunities X's evolution presents to businesses.3. Real-world strategies entrepreneurs are using to leverage these platforms effectively.Whether you're a startup founder, a seasoned entrepreneur, or a digital marketing enthusiast, understanding these shifts can make all the difference in positioning your brand effectively.For more insights and discussions tailored to today's entrepreneurs, ensure you subscribe to our channel and hit the notification bell. If you find this content valuable, please consider liking and sharing with your network.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ready for an episode that'll turbocharge your content marketing game? In this week’s episode of Rocky Mountain Marketing, Katie and her guest, A. Lee Judge, the genius behind Content Monsta, as they dive into the art of creating content that doesn't just make waves but drives sales.They spill the beans on how to craft a killer digital marketing strategy, measure what truly matters, and find your audience in all the right places. Forget the typical podcast metrics – this one's about forging real connections and serving up value.Discover how to:Develop a winning content strategy that drives sales and marketing efforts.Embrace the "Less Is More" approach for quality content creation.Learn the crucial metrics to measure success in your content marketing.Understand your audience's preferences and where they consume content.Choose the right social media platforms to reach your target demographic.Harness the power of personal branding to connect with different audience segments.Create a valuable content library for your sales team to enhance customer interactions.Utilize audio and video content for building genuine connections.Shift your focus from vanity metrics to real business impact.So, if you're tired of the same old content treadmill and want to create stuff that packs a punch for your business, give this episode a listen!Like the show?Keep Katie’s show running and show her your support! https://www.buymeacoffee.com/katiebrinkley https://katiebrinkley.com/Visit A. Lee Judge's social media pages: Website: https://contentmonsta.com/ LinkedIn: https://www.linkedin.com/in/aleejudge/ Instagram: https://www.instagram.com/aleejudge/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Are your website's social media referrals dwindling? Discover why website traffic from platforms like Facebook and 'X' has plummeted and how to adapt your social media strategy for 2024!In this episode, Katie delves into the alarming decline of referral traffic from major social platforms like Facebook and others. Drawing from data by Similarweb and Axios, she explores the rise of short-form video content, the strategic shifts of Meta and other platforms, and the implications for digital marketers. How should brands adapt to these changes? Is it time to redefine success metrics in the social media landscape? Join us as we break down the data, unpack the reasons behind the trend, and discuss actionable strategies to navigate the ever-evolving digital marketing realm in 2023. Whether you're a seasoned marketer or just keen on understanding the digital shifts, this episode offers valuable insights to stay ahead in the game.Tune in to learn more about the changing dynamics of social media and discover how to stay ahead of the curve in 2024.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Facebook #WebsiteTraffic #denverbusiness #socialmediaforbusiness Hosted on Acast. See acast.com/privacy for more information.