Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Katie Brinkley

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

Episodes

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Nov 30, 2023 • 11min

Post Less, Grow More: The Metricool Advantage

Feeling exhausted by social media? It's time for a change! The struggle is real, but the solution is here. In this episode of Rocky Mountain Marketing QuickCast, I talk about the harsh reality of social media fatigue and introduce the game-changing tool, Metricool.In a world where creators and entrepreneurs are juggling multiple platforms, Metricool emerges as the secret weapon for those seeking to elevate their online presence. I share my insights on how this comprehensive solution empowers you to understand your audience, refine your content strategy, and achieve better conversions.What to Expect:Audience Insights: Dive into Metricool's audience analysis feature, a magnifying glass that lets you understand your audience inside and out.Analytics Mastery: Say goodbye to guessing games with Metricool's data-driven analytics, providing a clear picture of your content's performance.Competitor Tracking: Gain a competitive edge by spying on your competitors and fine-tune your approach for optimal results.Strategic Scheduling: Work smarter, not harder, with Metricool's post planning feature that allows you to batch your content efficiently.Engagement Tracking: Explore the world of social media currency with Metricool's engagement tracking, fostering meaningful connections.Ready to post less and grow more? Tune in now and discover how Metricool can revolutionize your social media strategy. Don't miss the free live masterclass on December 6th!Check out Metricool: [katiebrinkley.live/cool]Join the Masterclass: [katiebrinkley.live/class]Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Nov 28, 2023 • 28min

Strategic Moves: Mastering LinkedIn to Boost Your Business Authority with Wendy Shore

Before you go and continue your LinkedIn journey, beware of these common pitfalls!In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts.She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing how to strategically build authority, utilize LinkedIn, and choose your niche. She also presented valuable advice on networking and expanding your visibility through teaching and speaking opportunities. She provided a sneak peek into her upcoming coaching program which guides coaches and consultants on starting and scaling their business.00:00 Introduction and Welcome01:14 Meeting Today's Guest: Wendy Shore01:17 Wendy's Journey and Expertise02:16 The Power of Clubhouse and LinkedIn02:56 Building Authority as a Business Owner03:14 The Impact of Speaking Up and Sharing Knowledge04:09 The Role of LinkedIn in Business Networking06:11 Choosing a Niche and Identifying Pain Points14:12 The Importance of Sharing Your Accomplishments17:51 Networking and Building Relationships on LinkedIn24:01 Wendy's Upcoming Cohort for Business Building26:33 Final Takeaway: Building Brand Authority26:58 Conclusion and Sign OffLearn what NOT to do and save yourself from potential setbacks. Discover the actionable steps to boost your authority, avoid common pitfalls, and propel your business to new heights.Hit play now and transform your LinkedIn game!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Wendy Shore's social media pages:Website: https://wendyshore.co/Facebook: https://www.facebook.com/WendyShoreRosanoLinkedIn: https://www.linkedin.com/in/wendyshore/ Instagram: https://www.instagram.com/thewendyshore/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInTips #SocialMediaStrategy #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

Nov 23, 2023 • 12min

Work Smarter, Not Harder: My 4-Post Strategy for Effective Social Media Marketing

In this episode of Rocky Mountain Marketing QuickCast, I shared with you my 4-Post Strategy for efficient and effective social media marketing. The strategy aims to help businesses reclaim their time and focus on growth instead of endless content creation. I talked about the common misconceptions about social media, the impact of her strategy on my own business and clients, and how it helps maintain the human element in the age of AI. I emphasized that success on social media isn't about posting more, but posting with strategic intention. 00:00 Introduction and Importance of Time Management01:32 The Misconceptions of Social Media Marketing02:49 The Impact of Intentional Social Media Usage03:17 The Four Post Strategy: An Overview05:30 The Success Stories of the Four Post Strategy06:21 The Human Element in Social Media07:10 The Detailed Breakdown of the Four Post Strategy08:19 The Importance of Posting with Intention08:53 Invitation to the Free Masterclass10:24 Conclusion and Final Call to ActionI am inviting viewers and listeners to a free masterclass happening on December 6th, 2023 to dive deeper into the 4-Post Strategy.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Nov 21, 2023 • 35min

How does AI Impact Human Relationships on Social Media with Molly Mahoney

In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI). Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a global speaker in the world of AI, and how her focus on creating an authentic human presence in the midst of AI's impact is vital to her success.00:00 Introduction and Welcome00:34 The Power of Social Media and AI01:11 Interview with Molly Mahoney02:02 Molly's Journey from Theater to AI03:36 The Impact of Video and Live Streaming04:23 Overcoming Camera Anxiety07:14 The Power of Trend and News Hijacking08:12 The Importance of Identifying Your Ideal Client11:08 The Role of AI in Business and Marketing12:43 The Power of Authenticity in Social Media20:30 The Future of AI and Social Media21:33 The Importance of Human Connection in AI Dominated World30:09 Using AI to Streamline Content Creation34:08 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Molly Mahoney's social media pages:Website: https://thepreparedperformer.com/Facebook: https://www.facebook.com/ThePreparedPerformer/LinkedIn: https://www.linkedin.com/company/the-prepared-performerInstagram: https://www.instagram.com/thepreparedperformer/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #humanconnections #socialmediastrategy Hosted on Acast. See acast.com/privacy for more information.

Nov 16, 2023 • 12min

How to Post LESS on Social Media

Buckle up for a game-changing journey into the world of intentional social media presence.In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach.Here are the main points I discussed:1. Change in Social Media Strategy: Encourages posting less but with more impact.2. Importance of Personal Connection: Advocate for incorporating personal elements into social media and emphasis on building a community through personal connections.3. Introduction of the Four-Post Strategy: The strategy includes Awareness, Elaboration, Community Building, and Action posts.4. Application of Four-Post Strategy: Each post serves a specific purpose: Awareness of Thanksgiving ideas, Elaboration on one idea (e.g., pumpkin pie recipe), Community Building (sharing personal practices), and Action (inviting followers to a Friendsgiving event).5. Moving Away from Content Pillars: Encourages storytelling and sharing personal experiences instead of generic posts.Ready to post less and achieve more? My Four-Post Planner awaits you at katiebrinkley.live/4. It's time to ditch the noise, embrace intentionality, and elevate your social media game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Nov 14, 2023 • 31min

Beyond the Algorithm: Your Blueprint for Authentic Viral Marketing with Travis Brown

Ready to crack the code on authentic viral marketing? Join me in this episode of Rocky Mountain Marketing, as I sit down with Travis Brown, the viral marketing coach and entrepreneur who's redefining the game!Travis shares his journey from punk music rebel to viral marketing maestro, unveiling the secrets behind his three-step process for content creation that captivates. Dive into the power of storytelling, the role of AI, and the art of standing out in the crowded digital space.Whether you're a creator, marketer, or just curious about the future of social media, Travis's insights are your roadmap to success. Hit play and discover the blueprint for creating content that not only catches attention but keeps it! 00:00 Introduction and Welcome00:04 The Power of Social Media in Business01:09 Introducing the Guest: Travis Brown01:58 The Journey from Music to Marketing03:21 The Art of Storytelling in Marketing06:33 The Importance of Intentionality in Content Creation10:39 The Power of Consistency in Social Media12:50 The Role of Interests in Making Content Interesting21:19 The Future of Social Media and AI28:57 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Travis Brown’s social media pages:Website: https://www.socialboom.com/LinkedIn: https://www.linkedin.com/in/travisdbrown/Instagram: https://www.instagram.com/travisbrown/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Nov 9, 2023 • 17min

Unlocking Connection: Trust, Authenticity, and Simplicity in Engagement with Bryan Kramer

Get ready to unlock the secrets of genuine human connection in this episode of Rocky Mountain Marketing. It's all about trust, authenticity, and keeping it simple.In this week’s episode, I was lucky to have Bryan Kramer as he shared his stories and wisdom on building deep connections. We're talking about how to build trust with your audience and why authenticity and vulnerability are your secret weapons.Learn the art of keeping things simple in your conversations, making your message stick like glue. Whether you're a content creator, marketer, or just looking to connect on a deeper level, this episode is your roadmap to stronger, more authentic relationships.Tune in to "Unlocking Connection: Trust, Authenticity, and Simplicity in Engagement." It's your ticket to more meaningful connections and captivating conversations. Don't miss it!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bryan Kramer’s social media pages:Website: https://bryankramer.com/LinkedIn: https://www.linkedin.com/in/bryanjkramer/Instagram: https://www.instagram.com/bryankramer1/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

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