Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Have you ever felt like social media is more confusing than ever? Well, you're not alone. In this week's episode of Rocky Mountain Marketing, I cover some of the best practices for social media content creation in 2024. From captivating visuals to engaging captions, I share insights that are vital for any business or brand looking to succeed on social media this year.As we step into 2024, it's the perfect time to conduct a quick audit of your social media profiles. A strong first impression is key, and ensuring that your profiles are updated, optimized, and consistent can make a significant difference in your online presence.The key moments in this episode are:00:00:00 - Introduction to Digital Marketing 00:01:05 - Social Media Trends for 2024 00:02:45 - Do's and Don'ts of Social Media Content Creation 00:06:12 - Maximizing Hashtag Usage 00:07:42 - Profile Optimization for 2024 If you're ready to shape your social media strategy for 2024 and beyond, don't miss this episode. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaaudit #2024 #contentcreation #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Do you want to enhance your business's credibility and reach? Valerie and I will reveal the solution to achieving increased authority and expanded influence. Writing a book for your business can establish you as an expert in your field, leading to heightened credibility and a wider audience reach. By sharing your knowledge and expertise through a book, you can position your business as a leader in the industry, attracting more opportunities and clients.In this episode, you will be able to:1. Master the art of writing and publishing a book to share your expertise with the world.2. Strategize your book launch to make a lasting impact and maximize your reach.3. Explore the pros and cons of traditional publishing versus self-publishing to make the best choice for your book.4. Cultivate a loyal platform and audience to connect with like-minded individuals and share valuable insights.5. Harness the power of your message and expertise to establish authority and make a meaningful impact.The key moments in this episode are:00:00:00 - Meeting Valerie Before the Pandemic 00:03:09 - Falling Into Business Ownership 00:07:39 - The Decision to Write a Book 00:12:16 - Importance of Having a Book 00:15:08 - The Importance of Being a Bestseller 00:17:46 - The Biggest Mistake in Book Launch 00:21:56 - Leveraging Book Launch Teams 00:25:08 - Embracing the Book Writing Process 00:28:46 - Getting Started with Book Coaching 00:30:26 - The Process of Writing a Book 00:30:47 - Gratitude and Insight 00:30:55 - Closing Words Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Valerie Morris' social media pages:Website: https://www.tinterocreative.com/Facebook: https://www.facebook.com/TinteroCreative/LinkedIn: https://www.linkedin.com/in/valerielmorrisLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Join me as I look back on the highlights of my podcast, Rocky Mountain Marketing, this 2023. These top five most-loved episodes of 2023 are waves of digital news and updates each revealing a pivotal moment that marked the social media marketing scene.In this episode, you will be able to:1. Uncover your achievements and highlights for business growth.2. Boost social media presence for increased brand visibility.3. Master Instagram SEO to attract more followers and engagement.4. Differentiate between Facebook Business and Personal Pages for effective marketing.5. Reap the benefits of social media audits for improved strategy.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:02:47 - Maximizing Social Media Presence 00:05:08 - Leveling Up Instagram SEO 00:06:57 - Facebook Business Pages vs. Personal Pages 00:08:02 - Getting Meta-VerifiedLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Do you want to streamline your editing process and maximize the reuse of your content? Jeff Sieh will reveal the key to achieving increased editing efficiency and content repurposing. Learn how to boost your editing productivity and make the most out of your content with his expert advice. Discover the solution to optimizing your content creation workflow and achieving better content utilization.In this episode, you will be able to:1. Learn efficient content repurposing techniques for wider audience reach.2. Understand how AI is revolutionizing content creation for creators.3. Discover the impact of AI tools on streamlining video editing processes.4. Uncover the benefits of using Descript for creating engaging content.5. Explore how AI tools can enhance productivity and creativity in content creation.The key moments in this episode are:00:00:00 - Importance of Repurposing Content 00:01:04 - Impact of AI on Content Creation 00:04:49 - Podcasting and Live Video in the Age of AI 00:09:43 - Embracing AI as a Tool 00:12:35 - Navigating Authenticity in Social Media 00:13:32 - Evolution of Video Editing 00:15:06 - AI Tools in Descript 00:16:48 - Workflow with Ecamm and Descript 00:20:36 - The Power of AI in Content Creation 00:25:59 - AI as a Creative Brainstorming Tool 00:27:12 - Importance of Descript for Content Creation 00:28:10 - Making Descript Easy to Use 00:29:28 - Overcoming Editing Challenges with Descript 00:30:40 - Accessing Jeff's Descript Course 00:32:25 - Conclusion and Recommendations Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Sieh's social media pages:Website: https://jeffsieh.com/LinkedIn: https://www.linkedin.com/in/jeffsieh/Instagram: : https://www.instagram.com/jeffsieh/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Katie Brinkley of the Rocky Mountain Marketing QuickCast celebrates the launch of her book, 'The Social Shift: The Road Back to Community.' She discusses the writing process, surprises her audience with special guests, including Rich Brooks, Joe Polizzi, Jenny Wright, and Larry Roberts, and dives deep into how social media marketing is evolving. They also explore how intentional use of time on these platforms can positively impact businesses and examine the role of AI in creating content.00:01 Introduction and Welcome00:24 Book Launch Party and Social Media Trends00:51 Introduction to the New Book01:33 Surprise Guest: Rich Brooks03:40 Discussion on Remarkability Factor05:39 Surprise Guest: Joe Pulizzi07:39 The Journey of Writing and Publishing a Book13:34 Surprise Guest: Jenny Wright18:38 Surprise Guest: Larry Roberts23:54 Closing Remarks and Future of Social MediaGet the book here: https://katiebrinkley.com/book/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.In this episode, you will be able to:Learn how boosting engagement on social media can create deeper connections with your audience.Discover the secrets to building a supportive community on social media that fosters genuine interactions.Uncover the power of using effective calls to action to drive meaningful engagement with your audience.Explore the benefits of using Stampede Social for increasing audience interaction and creating a more vibrant online presence.Find out how to effectively utilize Stampede Social at events and conferences to enhance audience engagement and participation.The key moments in this episode are:00:00:00 - Getting People Off the Instagram Feed 00:03:25 - Jeff's Journey into Social Media 00:06:39 - Building a Community on Twitter 00:10:50 - Collaboration Over Competition 00:12:19 - The Power of Comments on Instagram 00:15:36 - Understanding Creators' Need for Support and Engagement 00:16:35 - Importance of Engaging and Calls to Action on Social Media 00:17:55 - Automating Engagement and Building Connections 00:20:01 - Leveraging Instagram Features for Increased Engagement 00:25:00 - Utilizing Stampede Social for Lead Generation and Follow-up Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Dwoskin's social media pages:Website: https://www.stampede.social/LinkedIn: https://www.linkedin.com/in/jeffdwoskinInstagram: https://www.instagram.com/stampede_socialLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024!In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy for the impending changes in the online sphere. Whether you're a business owner, content creator, or social media enthusiast, this episode provides actionable tips to revolutionize your approach and make a lasting impact in the ever-changing world of the internet.In this episode, you will be able to:1. Master the art of intentional social media usage to drive business growth and attract more leads.2. Learn the secrets of community-building online to expand your business's reach and impact.3. Gain valuable insights and effective strategies for building a thriving online community around your business.4. Prioritize meaningful connections on the web for enhanced visibility and engagement in the digital age.5. Stay ahead of the curve by understanding the future of social media and the power of being intentional in your online presence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle.Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey.00:00 Introduction and Welcome00:04 The Power of Social Media in Business00:38 Guest Introduction: Bob Gentle01:13 The Importance of Believing in Yourself01:30 Building Your Personal Brand02:57 Overcoming Fear and Building Confidence05:06 The Power of Online Presence06:49 The Journey of Personal Growth09:26 The Impact of Personal Branding on Business11:48 The Importance of Being Authentic22:11 Advice for Aspiring Entrepreneurs24:49 Connecting with Bob Gentle25:41 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bob Gentle's social media pages:Website: https://amplifyme.agency/LinkedIn: https://www.linkedin.com/in/bobgentle/Instagram: https://www.instagram.com/bobgentle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #contentcreation #strategy Hosted on Acast. See acast.com/privacy for more information.

The end of cross-platform messaging between Instagram and Facebook is upon us. And this shift goes beyond a minor tweak in the social media landscape. We can always expect new things to learn whenever that team decides to stir things up. As entrepreneurs trying to leverage these platforms, the best we can do is remain flexible and keep adapting. So what exactly does this change mean for you and your business? And why does it matter in the first place?In this episode, you will be able to:Unlock the potential of cross-platform messaging for your business.Discover the game-changing implications of client engagement strategies.Streamline your customer interactions and workflows for maximum efficiency.Master the art of using DMs for community growth and enhanced connections.Expand your customer engagement channels beyond social media for broader reach.The key moments in this episode are:00:00:09 - Impact of Meta's Announcement 00:01:10 - Discontinuation of Cross Platform Messaging 00:03:00 - Adapting to the Change 00:07:34 - Diversifying Customer Engagement Channels 00:09:52 - Navigating Social Media Changes Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form.Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape successful influencer partnerships. From selecting the right influencers to building genuine connections with audiences, we unravel the intricacies of this powerful marketing tool.Whether you're a business looking to leverage influencers or an aspiring influencer yourself, this episode provides valuable perspectives and actionable tips. Yash's wealth of experience and thoughtful approach to influencer marketing promises to inspire and guide you on your journey in this exciting realm.00:00 Introduction to the Show00:37 Introducing the Topic: Influencer Marketing01:07 Guest Introduction: Yash Chavan02:16 Understanding Influencer Marketing03:16 Yash's Journey into Influencer Marketing05:07 The Impact of Influencer Marketing07:20 Different Levels of Influencers09:13 Yash's Six Step System for Influencer Marketing16:42 Influencer Marketing for Different Businesses22:19 Becoming an Influencer25:22 Connecting with Yash and Final ThoughtsTune in to discover the nuances of influencer marketing, learn from real-world examples, and gain the insights you need to navigate the ever-evolving landscape of digital influence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Yash Chavan's social media pages:Website: https://www.getsaral.com/LinkedIn: https://www.linkedin.com/company/getsaral/Instagram: https://www.instagram.com/getsaral/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#influencermarketing #authenticconnections #community Hosted on Acast. See acast.com/privacy for more information.