Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle.Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey.00:00 Introduction and Welcome00:04 The Power of Social Media in Business00:38 Guest Introduction: Bob Gentle01:13 The Importance of Believing in Yourself01:30 Building Your Personal Brand02:57 Overcoming Fear and Building Confidence05:06 The Power of Online Presence06:49 The Journey of Personal Growth09:26 The Impact of Personal Branding on Business11:48 The Importance of Being Authentic22:11 Advice for Aspiring Entrepreneurs24:49 Connecting with Bob Gentle25:41 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bob Gentle's social media pages:Website: https://amplifyme.agency/LinkedIn: https://www.linkedin.com/in/bobgentle/Instagram: https://www.instagram.com/bobgentle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #contentcreation #strategy Hosted on Acast. See acast.com/privacy for more information.

The end of cross-platform messaging between Instagram and Facebook is upon us. And this shift goes beyond a minor tweak in the social media landscape. We can always expect new things to learn whenever that team decides to stir things up. As entrepreneurs trying to leverage these platforms, the best we can do is remain flexible and keep adapting. So what exactly does this change mean for you and your business? And why does it matter in the first place?In this episode, you will be able to:Unlock the potential of cross-platform messaging for your business.Discover the game-changing implications of client engagement strategies.Streamline your customer interactions and workflows for maximum efficiency.Master the art of using DMs for community growth and enhanced connections.Expand your customer engagement channels beyond social media for broader reach.The key moments in this episode are:00:00:09 - Impact of Meta's Announcement 00:01:10 - Discontinuation of Cross Platform Messaging 00:03:00 - Adapting to the Change 00:07:34 - Diversifying Customer Engagement Channels 00:09:52 - Navigating Social Media Changes Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form.Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape successful influencer partnerships. From selecting the right influencers to building genuine connections with audiences, we unravel the intricacies of this powerful marketing tool.Whether you're a business looking to leverage influencers or an aspiring influencer yourself, this episode provides valuable perspectives and actionable tips. Yash's wealth of experience and thoughtful approach to influencer marketing promises to inspire and guide you on your journey in this exciting realm.00:00 Introduction to the Show00:37 Introducing the Topic: Influencer Marketing01:07 Guest Introduction: Yash Chavan02:16 Understanding Influencer Marketing03:16 Yash's Journey into Influencer Marketing05:07 The Impact of Influencer Marketing07:20 Different Levels of Influencers09:13 Yash's Six Step System for Influencer Marketing16:42 Influencer Marketing for Different Businesses22:19 Becoming an Influencer25:22 Connecting with Yash and Final ThoughtsTune in to discover the nuances of influencer marketing, learn from real-world examples, and gain the insights you need to navigate the ever-evolving landscape of digital influence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Yash Chavan's social media pages:Website: https://www.getsaral.com/LinkedIn: https://www.linkedin.com/company/getsaral/Instagram: https://www.instagram.com/getsaral/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#influencermarketing #authenticconnections #community Hosted on Acast. See acast.com/privacy for more information.

Feeling exhausted by social media? It's time for a change! The struggle is real, but the solution is here. In this episode of Rocky Mountain Marketing QuickCast, I talk about the harsh reality of social media fatigue and introduce the game-changing tool, Metricool.In a world where creators and entrepreneurs are juggling multiple platforms, Metricool emerges as the secret weapon for those seeking to elevate their online presence. I share my insights on how this comprehensive solution empowers you to understand your audience, refine your content strategy, and achieve better conversions.What to Expect:Audience Insights: Dive into Metricool's audience analysis feature, a magnifying glass that lets you understand your audience inside and out.Analytics Mastery: Say goodbye to guessing games with Metricool's data-driven analytics, providing a clear picture of your content's performance.Competitor Tracking: Gain a competitive edge by spying on your competitors and fine-tune your approach for optimal results.Strategic Scheduling: Work smarter, not harder, with Metricool's post planning feature that allows you to batch your content efficiently.Engagement Tracking: Explore the world of social media currency with Metricool's engagement tracking, fostering meaningful connections.Ready to post less and grow more? Tune in now and discover how Metricool can revolutionize your social media strategy. Don't miss the free live masterclass on December 6th!Check out Metricool: [katiebrinkley.live/cool]Join the Masterclass: [katiebrinkley.live/class]Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Before you go and continue your LinkedIn journey, beware of these common pitfalls!In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts.She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing how to strategically build authority, utilize LinkedIn, and choose your niche. She also presented valuable advice on networking and expanding your visibility through teaching and speaking opportunities. She provided a sneak peek into her upcoming coaching program which guides coaches and consultants on starting and scaling their business.00:00 Introduction and Welcome01:14 Meeting Today's Guest: Wendy Shore01:17 Wendy's Journey and Expertise02:16 The Power of Clubhouse and LinkedIn02:56 Building Authority as a Business Owner03:14 The Impact of Speaking Up and Sharing Knowledge04:09 The Role of LinkedIn in Business Networking06:11 Choosing a Niche and Identifying Pain Points14:12 The Importance of Sharing Your Accomplishments17:51 Networking and Building Relationships on LinkedIn24:01 Wendy's Upcoming Cohort for Business Building26:33 Final Takeaway: Building Brand Authority26:58 Conclusion and Sign OffLearn what NOT to do and save yourself from potential setbacks. Discover the actionable steps to boost your authority, avoid common pitfalls, and propel your business to new heights.Hit play now and transform your LinkedIn game!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Wendy Shore's social media pages:Website: https://wendyshore.co/Facebook: https://www.facebook.com/WendyShoreRosanoLinkedIn: https://www.linkedin.com/in/wendyshore/ Instagram: https://www.instagram.com/thewendyshore/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInTips #SocialMediaStrategy #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing QuickCast, I shared with you my 4-Post Strategy for efficient and effective social media marketing. The strategy aims to help businesses reclaim their time and focus on growth instead of endless content creation. I talked about the common misconceptions about social media, the impact of her strategy on my own business and clients, and how it helps maintain the human element in the age of AI. I emphasized that success on social media isn't about posting more, but posting with strategic intention. 00:00 Introduction and Importance of Time Management01:32 The Misconceptions of Social Media Marketing02:49 The Impact of Intentional Social Media Usage03:17 The Four Post Strategy: An Overview05:30 The Success Stories of the Four Post Strategy06:21 The Human Element in Social Media07:10 The Detailed Breakdown of the Four Post Strategy08:19 The Importance of Posting with Intention08:53 Invitation to the Free Masterclass10:24 Conclusion and Final Call to ActionI am inviting viewers and listeners to a free masterclass happening on December 6th, 2023 to dive deeper into the 4-Post Strategy.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI). Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a global speaker in the world of AI, and how her focus on creating an authentic human presence in the midst of AI's impact is vital to her success.00:00 Introduction and Welcome00:34 The Power of Social Media and AI01:11 Interview with Molly Mahoney02:02 Molly's Journey from Theater to AI03:36 The Impact of Video and Live Streaming04:23 Overcoming Camera Anxiety07:14 The Power of Trend and News Hijacking08:12 The Importance of Identifying Your Ideal Client11:08 The Role of AI in Business and Marketing12:43 The Power of Authenticity in Social Media20:30 The Future of AI and Social Media21:33 The Importance of Human Connection in AI Dominated World30:09 Using AI to Streamline Content Creation34:08 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Molly Mahoney's social media pages:Website: https://thepreparedperformer.com/Facebook: https://www.facebook.com/ThePreparedPerformer/LinkedIn: https://www.linkedin.com/company/the-prepared-performerInstagram: https://www.instagram.com/thepreparedperformer/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #humanconnections #socialmediastrategy  Hosted on Acast. See acast.com/privacy for more information.

Buckle up for a game-changing journey into the world of intentional social media presence.In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach.Here are the main points I discussed:1.  Change in Social Media Strategy: Encourages posting less but with more impact.2. Importance of Personal Connection: Advocate for incorporating personal elements into social media and emphasis on building a community through personal connections.3. Introduction of the Four-Post Strategy: The strategy includes Awareness, Elaboration, Community Building, and Action posts.4. Application of Four-Post Strategy: Each post serves a specific purpose: Awareness of Thanksgiving ideas, Elaboration on one idea (e.g., pumpkin pie recipe), Community Building (sharing personal practices), and Action (inviting followers to a Friendsgiving event).5. Moving Away from Content Pillars: Encourages storytelling and sharing personal experiences instead of generic posts.Ready to post less and achieve more? My Four-Post Planner awaits you at katiebrinkley.live/4. It's time to ditch the noise, embrace intentionality, and elevate your social media game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ready to crack the code on authentic viral marketing? Join me in this episode of Rocky Mountain Marketing, as I sit down with Travis Brown, the viral marketing coach and entrepreneur who's redefining the game!Travis shares his journey from punk music rebel to viral marketing maestro, unveiling the secrets behind his three-step process for content creation that captivates. Dive into the power of storytelling, the role of AI, and the art of standing out in the crowded digital space.Whether you're a creator, marketer, or just curious about the future of social media, Travis's insights are your roadmap to success. Hit play and discover the blueprint for creating content that not only catches attention but keeps it! 00:00 Introduction and Welcome00:04 The Power of Social Media in Business01:09 Introducing the Guest: Travis Brown01:58 The Journey from Music to Marketing03:21 The Art of Storytelling in Marketing06:33 The Importance of Intentionality in Content Creation10:39 The Power of Consistency in Social Media12:50 The Role of Interests in Making Content Interesting21:19 The Future of Social Media and AI28:57 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Travis Brown’s social media pages:Website: https://www.socialboom.com/LinkedIn: https://www.linkedin.com/in/travisdbrown/Instagram: https://www.instagram.com/travisbrown/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Join me as I debunk the biggest myths of social media marketing in this insightful episode. You will learn why the relentless pursuit of followers and likes may be steering your strategy in the wrong direction. Learn how to pivot to a connection-first approach that prioritizes the creation of a vibrant, engaged community over empty statistics. With a mix of personal anecdotes, expert insights, and actionable advice, this episode is a must-listen for anyone looking to make a meaningful impact in the digital space. Get ready to transform your social media presence into a hub of genuine interaction and community.In This Episode, You Will Learn:1. Why chasing likes and followers can be a misleading measure of social media success.2. The importance of building a community rather than just an audience.3. How to engage authentically with your followers and turn them into a loyal community.4. Strategies for creating content that resonates and encourages interaction.5. Tips for using storytelling to connect with your audience on a deeper level.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.