Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI). Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a global speaker in the world of AI, and how her focus on creating an authentic human presence in the midst of AI's impact is vital to her success.00:00 Introduction and Welcome00:34 The Power of Social Media and AI01:11 Interview with Molly Mahoney02:02 Molly's Journey from Theater to AI03:36 The Impact of Video and Live Streaming04:23 Overcoming Camera Anxiety07:14 The Power of Trend and News Hijacking08:12 The Importance of Identifying Your Ideal Client11:08 The Role of AI in Business and Marketing12:43 The Power of Authenticity in Social Media20:30 The Future of AI and Social Media21:33 The Importance of Human Connection in AI Dominated World30:09 Using AI to Streamline Content Creation34:08 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Molly Mahoney's social media pages:Website: https://thepreparedperformer.com/Facebook: https://www.facebook.com/ThePreparedPerformer/LinkedIn: https://www.linkedin.com/company/the-prepared-performerInstagram: https://www.instagram.com/thepreparedperformer/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #humanconnections #socialmediastrategy  Hosted on Acast. See acast.com/privacy for more information.

Buckle up for a game-changing journey into the world of intentional social media presence.In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach.Here are the main points I discussed:1.  Change in Social Media Strategy: Encourages posting less but with more impact.2. Importance of Personal Connection: Advocate for incorporating personal elements into social media and emphasis on building a community through personal connections.3. Introduction of the Four-Post Strategy: The strategy includes Awareness, Elaboration, Community Building, and Action posts.4. Application of Four-Post Strategy: Each post serves a specific purpose: Awareness of Thanksgiving ideas, Elaboration on one idea (e.g., pumpkin pie recipe), Community Building (sharing personal practices), and Action (inviting followers to a Friendsgiving event).5. Moving Away from Content Pillars: Encourages storytelling and sharing personal experiences instead of generic posts.Ready to post less and achieve more? My Four-Post Planner awaits you at katiebrinkley.live/4. It's time to ditch the noise, embrace intentionality, and elevate your social media game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ready to crack the code on authentic viral marketing? Join me in this episode of Rocky Mountain Marketing, as I sit down with Travis Brown, the viral marketing coach and entrepreneur who's redefining the game!Travis shares his journey from punk music rebel to viral marketing maestro, unveiling the secrets behind his three-step process for content creation that captivates. Dive into the power of storytelling, the role of AI, and the art of standing out in the crowded digital space.Whether you're a creator, marketer, or just curious about the future of social media, Travis's insights are your roadmap to success. Hit play and discover the blueprint for creating content that not only catches attention but keeps it! 00:00 Introduction and Welcome00:04 The Power of Social Media in Business01:09 Introducing the Guest: Travis Brown01:58 The Journey from Music to Marketing03:21 The Art of Storytelling in Marketing06:33 The Importance of Intentionality in Content Creation10:39 The Power of Consistency in Social Media12:50 The Role of Interests in Making Content Interesting21:19 The Future of Social Media and AI28:57 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Travis Brown’s social media pages:Website: https://www.socialboom.com/LinkedIn: https://www.linkedin.com/in/travisdbrown/Instagram: https://www.instagram.com/travisbrown/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Join me as I debunk the biggest myths of social media marketing in this insightful episode. You will learn why the relentless pursuit of followers and likes may be steering your strategy in the wrong direction. Learn how to pivot to a connection-first approach that prioritizes the creation of a vibrant, engaged community over empty statistics. With a mix of personal anecdotes, expert insights, and actionable advice, this episode is a must-listen for anyone looking to make a meaningful impact in the digital space. Get ready to transform your social media presence into a hub of genuine interaction and community.In This Episode, You Will Learn:1. Why chasing likes and followers can be a misleading measure of social media success.2. The importance of building a community rather than just an audience.3. How to engage authentically with your followers and turn them into a loyal community.4. Strategies for creating content that resonates and encourages interaction.5. Tips for using storytelling to connect with your audience on a deeper level.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the dynamic world of live streaming with the renowned expert, Ross Brand. As we explore the rise of AI and automation in the digital landscape, Ross emphasizes the unique power of human connection and authenticity in live video. Learn how to leverage live streaming to engage with your audience, drive business growth, and make a lasting impact.Key takeaways from this episode:1. The enduring value of live streaming in a world inundated with automation.2. The pivotal role of human personality and connection in content creation.Strategies to reach your target audience and enhance your brand through live video.3. Why YouTube stands out as a valuable platform for long-term content discovery.4. The business metrics that truly matter in live streaming success.Join us for an insightful conversation that will inspire you to harness the power of live streaming in your business strategy. Whether you're new to live video or a seasoned pro, Ross's wisdom and insights will help you stay ahead of the curve in 2024.00:00 Introduction and Welcome00:34 Guest Introduction: Ross Brand01:33 The Importance of Live Video in the Age of AI03:21 The Power of Authenticity in Live Streaming04:15 The Role of AI in Content Creation04:45 The Human Element in Business05:21 The Impact of Video Content on Social Media07:37 The Benefits of Short Video Clips07:57 The Efficiency of Live Streaming10:47 The Value of Live Streaming for Business14:01 The Role of Live Streaming in Building an Audience23:06 The Best Platforms for Live Streaming25:48 Connecting with Ross Brand26:46 Conclusion and FarewellLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Ross Brand’s social media pages:Website: https://livestreamuniverse.com/LinkedIn: https://www.linkedin.com/in/rossbrandInstagram: https://www.instagram.com/rossbrand1/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Today, we're diving into what's next in social media for 2024. Buckle up because change is on the horizon!Facebook and Instagram: Get ready for more AI and video content. Reels are gaining momentum, and Facebook's AI is making personalized recommendations. The short-form video trend is here to stay.Instagram's Shoppable AR: Augmented reality is transforming shopping on Instagram. You can virtually try on products before hitting that "buy" button.Twitter (X) Challenges: Twitter has seen its fair share of ups and downs. Will the changes introduced in 2023 continue in 2024? Keep an eye on this one.AI on TikTok: TikTok is rolling out new text-to-video and speech-to-video generators. AI content creation is the name of the game.Snapchat's Comeback: Snapchat isn't going anywhere. With a paid subscription model called Snapchat Plus and potential buyers, it's worth a second look.LinkedIn's AI and Virtual Events: LinkedIn is focusing on AI matching and becoming the go-to platform for virtual events. Perfect if you want to build your community.Twitter's Future: Twitter (X) has faced challenges. Will it survive its financial struggles? Let's see what's in store.Metaverse Momentum: The metaverse is gaining steam. More 3D avatars, virtual worlds, and AR experiences are coming. What's next in the digital universe?Live and Interactive Video: Authenticity is key. Live video is becoming more valuable, connecting us in a world filled with AI and automation.Community Building: In 2024, it's not just about followers; it's about building a meaningful community. Engagement and loyalty are the real game-changers.The social media landscape is ever-changing, and it's up to us to adapt. Let's navigate the future together.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Get ready to unlock the secrets of genuine human connection in this episode of Rocky Mountain Marketing. It's all about trust, authenticity, and keeping it simple.In this week’s episode, I was lucky to have Bryan Kramer as he shared his stories and wisdom on building deep connections. We're talking about how to build trust with your audience and why authenticity and vulnerability are your secret weapons.Learn the art of keeping things simple in your conversations, making your message stick like glue. Whether you're a content creator, marketer, or just looking to connect on a deeper level, this episode is your roadmap to stronger, more authentic relationships.Tune in to "Unlocking Connection: Trust, Authenticity, and Simplicity in Engagement." It's your ticket to more meaningful connections and captivating conversations. Don't miss it!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bryan Kramer’s social media pages:Website: https://bryankramer.com/LinkedIn: https://www.linkedin.com/in/bryanjkramer/Instagram: https://www.instagram.com/bryankramer1/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Marketing isn't just about selling; it's about connecting. In the digital landscape, staying ahead of the curve is not just a choice; it's a necessity. Whether you're a digital creator, entrepreneur, or a realtor, these tools will transform the way you connect with your audience and position your brand.Here’s what we discussed:Uncover essential tools for bloggers, email campaigns, and podcasting.Explore Feedspot's podcast insights and BuzzSumo's most-shared articles.Discover the grassroots power of Reddit and Quora for unfiltered audience insights.Leverage influencer insights and monitor industry trends with Google Trends.Answer burning questions with AnswerThePublic.com.Master the art of aligning trends with authenticity.But remember, it's not just about following trends blindly. It's about authentically aligning your brand with what matters most to you and your audience. In today's episode, we're not just marching in the trend parade; we're leading it.So, grab your marketing toolkit and join us for a journey into the world of entrepreneurship, where success means staying ahead of the game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Rocky Mountain Marketing, we're diving headfirst into the world of AI, data analytics, and content optimization with a true expert in the field. I had the pleasure of speaking with Brian Piper, an renowned keynote speaker, consultant, and a co-author of some of the most influential marketing books out there. We explored the evolution of AI, its role in reshaping modern marketing, and the countless opportunities it presents. Here's what we've discussed: 1. Brian's Journey into Marketing 2. The Power of AI in Marketing 3. Data in Content Marketing 4. Audience Insights and Personalization 5. Practical Tools and Strategies 6. AI and Blockchain: A Dynamic Duo 7. AI as a Tool, Not a Threat Join us for this intriguing conversation on the present and future of AI in the marketing landscape. Whether you're a seasoned marketer or just beginning your journey, you won't want to miss this enlightening discussion with Brian Piper. Together, we'll navigate the exciting frontier where data transforms into valuable insights, giving you a competitive edge in modern marketing. Tune in now to gain invaluable insights into AI's role in marketing, and discover how you can harness its potential for your success! #data #aitools #chatgpt #socialmediastrategy #contentcreationLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Brian Piper’s social media pages:Website: https://www.brianwpiper.com/LinkedIn: https://www.linkedin.com/in/brianwpiperInstagram: https://www.instagram.com/flashpipe/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Are you ready to elevate your social media game and steer your brand to new heights? In this Quickcast episode, I'll unveil a treasure chest of strategies that will guide you on what to do each day, week, month, and every quarter to elevate your social media game to a whole new level. Here's What You Can Expect1. The Magic of Daily Engagement2. The Art of Building Relationships3. Your Weekly To-Do List4. Mastering the Monthly Game5. Unleashing Quarterly BrillianceWhether you're new to social media marketing or a seasoned pro, this episode will help you refine your strategy, build a stronger online community, and achieve real results.Press play and start your journey to transform your social media strategy with this Rocky Mountain Marketing Quickcast episode!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.