Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Secrets to Scripting Binge-Worthy Short Form Videos with Wave WyldAre you ready to harness the power of storytelling to captivate your audience and grow your brand? Join me and Wave Wyld as we delve into the world of short form videos and share expert insights on crafting authentic and engaging content. But just when I thought I had it all figured out, a shocking revelation left me questioning everything.In this episode, you will be able to:Master short form video marketing to captivate audiences.Uncover TikTok trends and strategies for viral content.Harness the power of storytelling to create impactful videos.Engage your audience authentically through compelling narratives.Cultivate the importance of human connection in video marketing.The key moments in this episode are:00:00:00 - Introduction to Short Form Video Marketing 00:02:29 - Becoming the Queen of TikTok Trends 00:06:05 - Crafting Effective Short Form Video Messages 00:09:18 - Scripting and the Art of Hooks 00:12:39 - Choosing the Right Video Format 00:15:01 - Importance of Eye Movement and Scripting 00:16:30 - Effective Scripting for Longer Videos 00:18:47 - The Power of Storytelling 00:22:20 - Finding Personal Stories for Content 00:27:03 - Using AI as an Assistant 00:30:03 - Importance of Short Form Video in 2024 00:30:38 - Importance of Storytelling on TikTok 00:31:26 - Mastering Storytelling for Business 00:32:30 - TikTok as a Storytelling Platform 00:33:50 - Conclusion and Future CollaborationWhat's your strategy for weaving storytelling into your content this year? I'm all ears for your insights!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Wave's website: https://www.wavewyld.com/TikTok: https://www.tiktok.com/@wavewyldInstagram: https://www.instagram.com/wavewyld/LinkedIn: https://www.linkedin.com/in/wavewyld/Facebook: https://www.facebook.com/wave.wyldLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ever found yourself sharing content without giving credit where it's due? In my latest episode of Rocky Mountain Marketing, I dig into the ethical considerations of copying and creativity stealing on social media. In the world of social media, creativity is a prized possession. But what happens when that creativity is snatched away without warning? The unexpected twist in this story will leave you reeling with surprise and frustration, as one content creator's personal experience unfolds. Keep reading to discover how this shocking encounter sheds light on a prevalent issue in the digital realm.In this episode, you will be able to:1. Discover how to infuse originality into your social media content creation to stand out from the crowd.2. Learn the ethical importance of giving credit and acknowledging sources in your social media posts.3. Uncover the difference between acceptable inspiration and unethical content stealing in the world of social media.4. Find out the impact of using images without proper attribution and how it affects your online reputation.5. Explore effective strategies for building a supportive and engaged community on social media.The key moments in this episode are:00:00:04 - The Issue of Plagiarism on Social Media 00:01:50 - Ethical Content Creation and Inspiration 00:03:35 - Case Study: The Stanley Mug Post 00:05:31 - The Importance of Originality 00:08:40 - Being Intentional with Social Media Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#copyrightinfringement #contentcreator #intellectualproperty #businessstrategy #ethics Hosted on Acast. See acast.com/privacy for more information.

Ever worry that your brand's content is a sitting duck for legal headaches on social media? Brace yourself because, in this episode, I spoke with Taylor Williams about the harsh realities and pitfalls that you should know about the dangers of copyright infringement in social media. In this episode, you will be able to:Protect your brand's content on social media with legal safeguards.Understand the truth about fair use and copyright misconceptions.Learn how to monitor and prevent copyright infringement on social media.Explore the legal responsibility when outsourcing social media management.Gain insight into legal considerations for content creation and influencers.Don't wait for a legal storm to hit; we've got the insider tips on how to fortify your intellectual property. Protecting your brand's intellectual property is crucial for maintaining its value and reputation in the digital space.Tune in if you're ready to turn those worries into winning strategies! Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Taylor William's social media pages:Website: https://denvertrademarklaw.com/Instagram: https://www.instagram.com/denvertrademarklaw/LinkedIn: https://www.linkedin.com/in/taylorwilliamsdenver/The C-Suite: https://csuitecontracts.com/00:00 Introduction to Digital Inspiration and Legal Pitfalls00:45 Welcome to Rocky Mountain Marketing01:36 Meet Taylor: Expert in Intellectual Property04:48 The Importance of Original Content11:35 Navigating Social Media Compliance21:38 AI and the Future of Digital Content27:37 Final Thoughts and ResourcesLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#copyright #trademark #smallbusiness #entrepreneurlife #denver Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like social media is more confusing than ever? Well, you're not alone. In this week's episode of Rocky Mountain Marketing, I cover some of the best practices for social media content creation in 2024. From captivating visuals to engaging captions, I share insights that are vital for any business or brand looking to succeed on social media this year.As we step into 2024, it's the perfect time to conduct a quick audit of your social media profiles. A strong first impression is key, and ensuring that your profiles are updated, optimized, and consistent can make a significant difference in your online presence.The key moments in this episode are:00:00:00 - Introduction to Digital Marketing 00:01:05 - Social Media Trends for 2024 00:02:45 - Do's and Don'ts of Social Media Content Creation 00:06:12 - Maximizing Hashtag Usage 00:07:42 - Profile Optimization for 2024 If you're ready to shape your social media strategy for 2024 and beyond, don't miss this episode. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaaudit #2024 #contentcreation #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Do you want to enhance your business's credibility and reach? Valerie and I will reveal the solution to achieving increased authority and expanded influence. Writing a book for your business can establish you as an expert in your field, leading to heightened credibility and a wider audience reach. By sharing your knowledge and expertise through a book, you can position your business as a leader in the industry, attracting more opportunities and clients.In this episode, you will be able to:1. Master the art of writing and publishing a book to share your expertise with the world.2. Strategize your book launch to make a lasting impact and maximize your reach.3. Explore the pros and cons of traditional publishing versus self-publishing to make the best choice for your book.4. Cultivate a loyal platform and audience to connect with like-minded individuals and share valuable insights.5. Harness the power of your message and expertise to establish authority and make a meaningful impact.The key moments in this episode are:00:00:00 - Meeting Valerie Before the Pandemic 00:03:09 - Falling Into Business Ownership 00:07:39 - The Decision to Write a Book 00:12:16 - Importance of Having a Book 00:15:08 - The Importance of Being a Bestseller 00:17:46 - The Biggest Mistake in Book Launch 00:21:56 - Leveraging Book Launch Teams 00:25:08 - Embracing the Book Writing Process 00:28:46 - Getting Started with Book Coaching 00:30:26 - The Process of Writing a Book 00:30:47 - Gratitude and Insight 00:30:55 - Closing Words Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Valerie Morris' social media pages:Website: https://www.tinterocreative.com/Facebook: https://www.facebook.com/TinteroCreative/LinkedIn: https://www.linkedin.com/in/valerielmorrisLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Join me as I look back on the highlights of my podcast, Rocky Mountain Marketing, this 2023. These top five most-loved episodes of 2023 are waves of digital news and updates each revealing a pivotal moment that marked the social media marketing scene.In this episode, you will be able to:1. Uncover your achievements and highlights for business growth.2. Boost social media presence for increased brand visibility.3. Master Instagram SEO to attract more followers and engagement.4. Differentiate between Facebook Business and Personal Pages for effective marketing.5. Reap the benefits of social media audits for improved strategy.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:02:47 - Maximizing Social Media Presence 00:05:08 - Leveling Up Instagram SEO 00:06:57 - Facebook Business Pages vs. Personal Pages 00:08:02 - Getting Meta-VerifiedLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Do you want to streamline your editing process and maximize the reuse of your content? Jeff Sieh will reveal the key to achieving increased editing efficiency and content repurposing. Learn how to boost your editing productivity and make the most out of your content with his expert advice. Discover the solution to optimizing your content creation workflow and achieving better content utilization.In this episode, you will be able to:1. Learn efficient content repurposing techniques for wider audience reach.2. Understand how AI is revolutionizing content creation for creators.3. Discover the impact of AI tools on streamlining video editing processes.4. Uncover the benefits of using Descript for creating engaging content.5. Explore how AI tools can enhance productivity and creativity in content creation.The key moments in this episode are:00:00:00 - Importance of Repurposing Content 00:01:04 - Impact of AI on Content Creation 00:04:49 - Podcasting and Live Video in the Age of AI 00:09:43 - Embracing AI as a Tool 00:12:35 - Navigating Authenticity in Social Media 00:13:32 - Evolution of Video Editing 00:15:06 - AI Tools in Descript 00:16:48 - Workflow with Ecamm and Descript 00:20:36 - The Power of AI in Content Creation 00:25:59 - AI as a Creative Brainstorming Tool 00:27:12 - Importance of Descript for Content Creation 00:28:10 - Making Descript Easy to Use 00:29:28 - Overcoming Editing Challenges with Descript 00:30:40 - Accessing Jeff's Descript Course 00:32:25 - Conclusion and Recommendations Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Sieh's social media pages:Website: https://jeffsieh.com/LinkedIn: https://www.linkedin.com/in/jeffsieh/Instagram: : https://www.instagram.com/jeffsieh/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Katie Brinkley of the Rocky Mountain Marketing QuickCast celebrates the launch of her book, 'The Social Shift: The Road Back to Community.' She discusses the writing process, surprises her audience with special guests, including Rich Brooks, Joe Polizzi, Jenny Wright, and Larry Roberts, and dives deep into how social media marketing is evolving. They also explore how intentional use of time on these platforms can positively impact businesses and examine the role of AI in creating content.00:01 Introduction and Welcome00:24 Book Launch Party and Social Media Trends00:51 Introduction to the New Book01:33 Surprise Guest: Rich Brooks03:40 Discussion on Remarkability Factor05:39 Surprise Guest: Joe Pulizzi07:39 The Journey of Writing and Publishing a Book13:34 Surprise Guest: Jenny Wright18:38 Surprise Guest: Larry Roberts23:54 Closing Remarks and Future of Social MediaGet the book here: https://katiebrinkley.com/book/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.In this episode, you will be able to:Learn how boosting engagement on social media can create deeper connections with your audience.Discover the secrets to building a supportive community on social media that fosters genuine interactions.Uncover the power of using effective calls to action to drive meaningful engagement with your audience.Explore the benefits of using Stampede Social for increasing audience interaction and creating a more vibrant online presence.Find out how to effectively utilize Stampede Social at events and conferences to enhance audience engagement and participation.The key moments in this episode are:00:00:00 - Getting People Off the Instagram Feed 00:03:25 - Jeff's Journey into Social Media 00:06:39 - Building a Community on Twitter 00:10:50 - Collaboration Over Competition 00:12:19 - The Power of Comments on Instagram 00:15:36 - Understanding Creators' Need for Support and Engagement 00:16:35 - Importance of Engaging and Calls to Action on Social Media 00:17:55 - Automating Engagement and Building Connections 00:20:01 - Leveraging Instagram Features for Increased Engagement 00:25:00 - Utilizing Stampede Social for Lead Generation and Follow-up Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Dwoskin's social media pages:Website: https://www.stampede.social/LinkedIn: https://www.linkedin.com/in/jeffdwoskinInstagram: https://www.instagram.com/stampede_socialLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024!In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy for the impending changes in the online sphere. Whether you're a business owner, content creator, or social media enthusiast, this episode provides actionable tips to revolutionize your approach and make a lasting impact in the ever-changing world of the internet.In this episode, you will be able to:1. Master the art of intentional social media usage to drive business growth and attract more leads.2. Learn the secrets of community-building online to expand your business's reach and impact.3. Gain valuable insights and effective strategies for building a thriving online community around your business.4. Prioritize meaningful connections on the web for enhanced visibility and engagement in the digital age.5. Stay ahead of the curve by understanding the future of social media and the power of being intentional in your online presence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.