Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

He lost 126,000 Youtube subscribers overnight and here's what he learned.Be ready to discover the unexpected truth about growing YouTube for your business. This devastating loss led to a huge and powerful comeback.In this week’s episode, our guest is JP Hightek. He is a renowned content creator and YouTube growth strategist. He brings wealth of experience in live streaming and video content to the table. His journey of overcoming the loss of his YouTube channel and achieving remarkable success serves as an inspiring testament to the resilience and adaptability required in the digital realm. With an Amazon best-seller, "The Live Stream Blueprint," under his belt, JP's insights into the intricacies of YouTube and the importance of optimizing video descriptions with SEO terms are invaluable to content creators aiming to boost their visibility and engagement on the platform. Through his practical expertise and engaging storytelling, JP equips fellow creators with the tools and knowledge needed to thrive in the ever-evolving landscape of YouTube and harness its potential for business growth.The key moments in this episode are:00:00:41 - The Devastating Loss00:09:45 - YouTube as a Search Engine00:11:36 - Optimizing YouTube Channel Description00:13:53 - Leveraging Video for Organic Leads00:15:02 - Importance of Video in Connecting with Audience00:16:20 - Importance of YouTube Description00:18:43 - Importance of Channel and Product Names00:20:59 - Utilizing URLs and Descriptions for SEO00:23:19 - Crafting Engaging and SEO-Optimized Titles00:29:19 - The Importance of a Dynamic Website00:30:06 - Leveraging Video and Automation00:31:21 - Streamlining Booking Processes00:32:27 - Where to Find JP's Book and YouTube Channel00:33:56 - Connecting and Growing TogetherGet ready to be amazed by insider secrets that will transform your YouTube channel. Stay tuned for the surprising twist that changed everything.Visit JP Hightek's social media pages:Website: https://www.jphightek.com/LinkedIn: https://www.linkedin.com/in/jphightek/Amazon: https://www.amazon.com/stores/author/B0CKXZDXSDYoutube: https://www.youtube.com/@JPHightekPodcast: https://getradicalwithyourbusiness.buzzsprout.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#youtubeseo #businessgrowth #growyourchannel #jphightek #katiebrinkley #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Surprising Instagram Changes: The Head of Instagram Reveals Unexpected Posting Advice. You won't believe what the head of Instagram just disclosed about how often you should be posting on the platform. It's not what you might expect, and it could completely change your Instagram strategy. Find out the unexpected insights that are shaking up the way businesses approach their content on Instagram. Are you ready to adapt to the latest shift and make the most out of your Instagram presence? Stay tuned to uncover the surprising new approach to posting on Instagram and how it could revolutionize your social media game.In this episode, you will be able to:Mastering Instagram's shift towards video content will elevate your engagement game.Avoid glitches with Instagram hashtags and maximize your post reach.Utilize the Instagram poll feature to boost audience interaction and feedback.Enhance your Instagram strategy with the recommended posting frequency.Learn the importance of utilizing Instagram stories effectively for increased visibility.The key moments in this episode are:00:00:07 - Instagram Identity Crisis 00:02:54 - Hashtag Glitch and New Features 00:06:23 - Posting Frequency Advice from Adam Asari 00:07:52 - Embracing Post Less BandwagonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #mosseri #besttimestopost #businesstips #socialmediastrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you ready for a riveting conversation about taxes?I bet you didn't expect to find excitement in the world of bookkeeping and tax compliance. Heather Zeitzwolfe, with her vibrant personality and unconventional approach, is here to make tax talk not only bearable but fun. She's the go-to expert for business owners looking to revolutionize their financial organization and tax preparedness. But here's the unexpected part – she's not your stereotypical introverted, buttoned-down accountant. With her creative background in fashion and a love for spreadsheets, Heather brings a refreshing and entertaining twist to the world of taxes.Now, if you're ready to turn tax insights into action and shape your financial legacy, Heather is the person you need to know. Stay tuned as we uncover the unexpected joy of tax compliance with Heather Zeitzwolfe.In this episode, you will be able to:1. Master Tax Compliance: Learn the essential steps to keep your business tax-compliant and avoid costly penalties.2. Organize Finances Effectively: Discover the importance of record-keeping practices for maintaining financial clarity and making informed business decisions.3. Find the Right Financial Partner: Uncover the key factors to consider when hiring the perfect bookkeeper or accountant for your business needs.4. Maximize Deductions: Understand the difference between draws and expenses as a solopreneur to optimize tax benefits and minimize liabilities.5. Optimize Financial Management: Explore the best software solutions for efficient financial organization and streamlined business operations.Get Ready For Taxes Workbook https://getradicalprofitgrowthaccelerator.com/tax-tools00:00 Welcome to Rocky Mountain Marketing00:49 Introducing Heather Zeitzwolf02:49 Understanding Bookkeeping and Taxes04:56 Navigating Contractor and Employee Taxes08:25 Preparing for Tax Season17:03 Choosing the Right Bookkeeping Software19:48 When to Hire a Bookkeeper or Accountant22:32 Final Tips and Contact Information29:43 Conclusion and Next StepsVisit Heather Zeitzwolfe's social media pages:Website: https://getradicalprofitgrowthaccelerator.com/Instagram: https://getradicalprofitgrowthaccelerator.com/LinkedIn: https://www.linkedin.com/in/heatherzeitzwolfePodcast: https://getradicalwithyourbusiness.buzzsprout.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#taxtips #smallbusinesstaxes #denverbusiness#taxseason Hosted on Acast. See acast.com/privacy for more information.

Discover how Facebook's new link history feature is not just about helping you track your online footprint, but also about the battle for your digital privacy. But there's a surprising twist that will make you see this feature in a whole new light. Find out why this update is more than just a convenience for users and what it means for the future of online privacy. Stay tuned for the unexpected truth about Facebook's link history feature that will change the way you view your digital interactions.In this episode, you will be able to:Enhance your digital privacy with better control over settings.Discover the power of managing your digital privacy settings.Take charge of your online privacy with effective control over your digital footprint.Learn how to balance targeted ads and user privacy for a more personalized yet secure online experience.Uncover the significance of Apple's privacy measures and how they impact your online privacy.The key moments in this episode are:00:00:05 - The Importance of Link History Feature on Facebook 00:03:11 - Privacy Concerns and User Opt-Out 00:05:30 - Meta's Response to Apple's Privacy Feature 00:07:31 - Balancing Personalization and Privacy 00:10:50 - The Complex Interplay of User Experience and Privacy Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#facebookupdate #privacy #linkhistory #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we are joined by Christine Gritmon, a personal brand expert and host of the podcast 'Let's Talk About Brand'. Christine shares her insights on developing an individual's personal brand alongside a company's brand, discussing how both can coexist to serve strategic business goals. Christine emphasizes the importance of being passionate about your platform of choice, reflecting on her own social media preferences. She also explains how to leverage employees' personal brands, stressing the fact that personal brand growth can benefit the organization as a whole.00:00 Introduction to the Episode00:40 Meet the Guest: Christine Gritmon00:57 The Importance of Personal Branding01:26 Christine's Journey and Achievements04:22 Christine's Experience as a Journalist05:36 Transitioning from Journalism to Social Media06:21 The Power of Personal Branding in Corporate08:14 The Impact of Personal Branding on Career Progression08:38 The Role of Personal Branding in Business Growth09:20 The Power of Storytelling in Personal Branding12:00 The Importance of Authenticity in Personal Branding17:23 The Impact of Personal Branding on Employee Retention21:33 How to Start Building Your Personal Brand28:52 Conclusion and Contact InformationGet ready for a deep dive into the significance of personal brands and their impact on awareness, online marketing, and podcasting.Visit Christine Gritmon's social media pages:Website: https://www.gritmon.com/Instagram: https://www.instagram.com/cgritmon/LinkedIn: https://www.linkedin.com/in/christinegritmon/Podcast: https://www.gritmon.com/ltabLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #socialmediastrategy #entrepreneurlife #businesstips #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this week’s Quickcast episode, I’m taking you for a ride into the AI revolution. It’s no longer a secret, AI is here and if you’re still not using it for you business, you’re missing out on a LOT of opportunity. Over 60 percent of savvy marketers are embracing AI to turn their social media game from meh to marvelous.I’ve gone over Chat GPT, the ultimate podcast wingman crafting seamless outlines. I also dive into the 2023 AI wave—more tools, more magic. ButI isn't just a tool; it's a business bestie. Capsho, Riverside, Stampede Social, Descript —these are my toolkit secrets that helped me ace every single episode of Rocky Mountain Marketing.AI is your sidekick, not your replacement. Grab your coffee, hit play, and let me unravel the AI magic for a turbocharged marketing game this 2024.00:00 Transform Your Social Media Content00:16 Introduction to Rocky Mountain Marketing01:06 The Power of AI in Content Creation05:00 Essential AI Tools for Marketers10:21 Maximizing AI for Business Efficiency12:14 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#aitools #contentcreation #podcasting #denverbusiness #digitalmarketing  Hosted on Acast. See acast.com/privacy for more information.

Struggling with improving sales strategies for your small business? Join me and sales expert, Aleasha Bahr, as we discuss the pitfalls of generic email proposals, the importance of understanding client budgets and timelines, and the need for transparent communication. But what happens when a crucial piece of information is left unanswered? Tune in to find out.In this episode, you will be able to:Master the Art of Improving Sales Conversations - Elevate your sales game with powerful conversation techniques.Find Your Perfect Fit with a Streamlined Prequalification Process - Streamline your search for the ideal clients with a targeted prequalification method.Harness the Power of Social Media for Sales Success - Uncover the untapped potential of social media in boosting your sales.Embrace Authenticity and Resilience in Sales - Cultivate authenticity and resilience to supercharge your sales approach.Ace Your Sales Calls and Communication - Transform your sales calls and communication for maximum impact.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:15 - Overcoming Sales Challenges 00:04:58 - Pre-Qualifying Sales Calls 00:08:59 - Different Approaches to Selling 00:13:32 - Detaching from the Sale 00:14:13 - Effective Outreach Strategies 00:16:02 - Content Creation and Rap Parody 00:19:39 - Introverts in Sales 00:23:20 - Length of Sales Calls 00:27:57 - Discussing Budget in Sales Calls 00:29:22 - Importance of Transparent Approach in Sales 00:30:52 - Understanding Budget and Timeframe 00:31:41 - Effective Follow-Up Strategy 00:32:34 - Connecting with Alicia's Resources 00:34:00 - Call to Action and Connect with KatieLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Aleasha Bahr's social media pages:Website: https://aleashabahr.com/Instagram: https://www.instagram.com/aleashabahr/Facebook: https://www.facebook.com/aleashabahr/LinkedIn: https://www.linkedin.com/in/aleashabahrLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#sales #smallbusiness #businessstrategy #salesstrategy Hosted on Acast. See acast.com/privacy for more information.

Are You About to Lose Your Email Subscribers? Not if you listen to this week’s Quickcast!Major email changes are looming, and if you're not prepared, you might be waving goodbye to your subscribers. In this eye-opening episode, I uncover the unsettling truth about the impending email evolution set to rock your digital world this February.Is your free Gmail account on the chopping block? Discover why Google and Yahoo are about to hit the reset button on how you've been sending emails. It's not just about compliance; it's a battle for engagement and delivery. But fear not! Join me as we navigate the chaos, decode the technical jargon, and unveil the strategies to not only survive but thrive in the era of email uncertainty. It's time to face the apocalypse head-on and come out on top.Ready for the storm? Hit play now and fortify your inbox strategy!00:00 Introduction to Email Marketing Changes00:17 Welcome to Rocky Mountain Marketing01:07 Understanding Content Entrepreneurship01:39 New Email Rules by Google and Yahoo03:32 Upgrading Your Email Strategy06:26 Technical Aspects of Email Authentication08:20 Maintaining a Healthy Email List11:12 Conclusion and Final TipsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

If you're feeling overwhelmed and frustrated by the lack of business growth, then you are not alone! You may already be working long hours, pouring money into marketing efforts, and attending countless networking events, only to see minimal results. Instead of seeing your business thrive, you may be experiencing burnout and feeling like you're spinning your wheels. It's time to shift your approach and focus on strategies that will bring lasting growth and fulfillment.In this episode, you will be able to:Mastering business strategy and mindset for growth.Choosing the right social media platforms for success.Streamlining your business for sustainable growth.Harnessing the power of email marketing for your business.Integrating health into your business for overall success.The key moments in this episode are:00:00:00 - Introduction and Guest Introduction 00:01:40 - Normalizing Failure and Creating an Aligned Strategy 00:04:41 - Comparison and Misinformation in Business 00:08:09 - Building a Life-First Business 00:13:12 - Building a Community and Social Media Strategy 00:13:49 - Evaluating Content Platforms 00:14:19 - Simplifying Business Strategies 00:15:24 - Simplicity and Scaling 00:18:42 - Importance of Email Marketing 00:21:22 - Data-Driven Decision Making 00:27:27 - Setting Yourself Up for Success in 2024 00:28:13 - The Impact of Health on Success 00:29:43 - The Importance of Inner Work 00:31:07 - Evaluating Relationships and Wealth 00:35:02 - Prioritizing Self-Compassion and Well-beingHow do you manage to balance your business decisions with your health, relationships, and wealth? I'd love to hear your insights on this! Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Angela Henderson's social media pages:Website: https://www.angelahenderson.com.au/Instagram: https://www.instagram.com/angelahendersonconsulting/Facebook: https://www.facebook.com/anghen14LinkedIn: https://www.linkedin.com/in/angela-henderson-378aab106/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#intention #businessstrategy #holisticsuccess #businesscoach #mentor #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Do you want to increase your reach and interaction on LinkedIn? I'll be revealing the key to enhancing your visibility and engagement on the platform. By utilizing the evolving role of hashtags, you can achieve greater exposure and interaction with your content. In this episode, you will be able to:Uncover the evolving role of hashtags on LinkedIn and how it can transform your content strategy.Explore the impact of recent LinkedIn algorithm changes on the effectiveness of hashtags.Learn how to maximize the impact of hashtags on LinkedIn to boost your content visibility and engagement.Discover the art of selective and strategic hashtag usage to elevate your content reach on LinkedIn.Understand the crucial importance of relevance and context in hashtag usage for optimal content performance on LinkedIn.The key moments in this episode are:00:00:09 - The Evolution of Hashtags on LinkedIn 00:03:15 - The Impact of Algorithm Changes 00:06:34 - LinkedIn's Current Stance on Hashtags 00:09:27 - Shifting Focus for Professional Growth Learn the surprising shifts in LinkedIn's hashtag strategy and what it means for your business. Dive into the world of LinkedIn with me and discover the latest insights. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinstrategy #hashtags #socialmediastrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.