Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Do you want to streamline your editing process and maximize the reuse of your content? Jeff Sieh will reveal the key to achieving increased editing efficiency and content repurposing. Learn how to boost your editing productivity and make the most out of your content with his expert advice. Discover the solution to optimizing your content creation workflow and achieving better content utilization.In this episode, you will be able to:1. Learn efficient content repurposing techniques for wider audience reach.2. Understand how AI is revolutionizing content creation for creators.3. Discover the impact of AI tools on streamlining video editing processes.4. Uncover the benefits of using Descript for creating engaging content.5. Explore how AI tools can enhance productivity and creativity in content creation.The key moments in this episode are:00:00:00 - Importance of Repurposing Content 00:01:04 - Impact of AI on Content Creation 00:04:49 - Podcasting and Live Video in the Age of AI 00:09:43 - Embracing AI as a Tool 00:12:35 - Navigating Authenticity in Social Media 00:13:32 - Evolution of Video Editing 00:15:06 - AI Tools in Descript 00:16:48 - Workflow with Ecamm and Descript 00:20:36 - The Power of AI in Content Creation 00:25:59 - AI as a Creative Brainstorming Tool 00:27:12 - Importance of Descript for Content Creation 00:28:10 - Making Descript Easy to Use 00:29:28 - Overcoming Editing Challenges with Descript 00:30:40 - Accessing Jeff's Descript Course 00:32:25 - Conclusion and Recommendations Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Sieh's social media pages:Website: https://jeffsieh.com/LinkedIn: https://www.linkedin.com/in/jeffsieh/Instagram: : https://www.instagram.com/jeffsieh/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Katie Brinkley of the Rocky Mountain Marketing QuickCast celebrates the launch of her book, 'The Social Shift: The Road Back to Community.' She discusses the writing process, surprises her audience with special guests, including Rich Brooks, Joe Polizzi, Jenny Wright, and Larry Roberts, and dives deep into how social media marketing is evolving. They also explore how intentional use of time on these platforms can positively impact businesses and examine the role of AI in creating content.00:01 Introduction and Welcome00:24 Book Launch Party and Social Media Trends00:51 Introduction to the New Book01:33 Surprise Guest: Rich Brooks03:40 Discussion on Remarkability Factor05:39 Surprise Guest: Joe Pulizzi07:39 The Journey of Writing and Publishing a Book13:34 Surprise Guest: Jenny Wright18:38 Surprise Guest: Larry Roberts23:54 Closing Remarks and Future of Social MediaGet the book here: https://katiebrinkley.com/book/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.In this episode, you will be able to:Learn how boosting engagement on social media can create deeper connections with your audience.Discover the secrets to building a supportive community on social media that fosters genuine interactions.Uncover the power of using effective calls to action to drive meaningful engagement with your audience.Explore the benefits of using Stampede Social for increasing audience interaction and creating a more vibrant online presence.Find out how to effectively utilize Stampede Social at events and conferences to enhance audience engagement and participation.The key moments in this episode are:00:00:00 - Getting People Off the Instagram Feed 00:03:25 - Jeff's Journey into Social Media 00:06:39 - Building a Community on Twitter 00:10:50 - Collaboration Over Competition 00:12:19 - The Power of Comments on Instagram 00:15:36 - Understanding Creators' Need for Support and Engagement 00:16:35 - Importance of Engaging and Calls to Action on Social Media 00:17:55 - Automating Engagement and Building Connections 00:20:01 - Leveraging Instagram Features for Increased Engagement 00:25:00 - Utilizing Stampede Social for Lead Generation and Follow-up Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Dwoskin's social media pages:Website: https://www.stampede.social/LinkedIn: https://www.linkedin.com/in/jeffdwoskinInstagram: https://www.instagram.com/stampede_socialLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024!In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy for the impending changes in the online sphere. Whether you're a business owner, content creator, or social media enthusiast, this episode provides actionable tips to revolutionize your approach and make a lasting impact in the ever-changing world of the internet.In this episode, you will be able to:1. Master the art of intentional social media usage to drive business growth and attract more leads.2. Learn the secrets of community-building online to expand your business's reach and impact.3. Gain valuable insights and effective strategies for building a thriving online community around your business.4. Prioritize meaningful connections on the web for enhanced visibility and engagement in the digital age.5. Stay ahead of the curve by understanding the future of social media and the power of being intentional in your online presence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle.Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey.00:00 Introduction and Welcome00:04 The Power of Social Media in Business00:38 Guest Introduction: Bob Gentle01:13 The Importance of Believing in Yourself01:30 Building Your Personal Brand02:57 Overcoming Fear and Building Confidence05:06 The Power of Online Presence06:49 The Journey of Personal Growth09:26 The Impact of Personal Branding on Business11:48 The Importance of Being Authentic22:11 Advice for Aspiring Entrepreneurs24:49 Connecting with Bob Gentle25:41 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bob Gentle's social media pages:Website: https://amplifyme.agency/LinkedIn: https://www.linkedin.com/in/bobgentle/Instagram: https://www.instagram.com/bobgentle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #contentcreation #strategy Hosted on Acast. See acast.com/privacy for more information.

The end of cross-platform messaging between Instagram and Facebook is upon us. And this shift goes beyond a minor tweak in the social media landscape. We can always expect new things to learn whenever that team decides to stir things up. As entrepreneurs trying to leverage these platforms, the best we can do is remain flexible and keep adapting. So what exactly does this change mean for you and your business? And why does it matter in the first place?In this episode, you will be able to:Unlock the potential of cross-platform messaging for your business.Discover the game-changing implications of client engagement strategies.Streamline your customer interactions and workflows for maximum efficiency.Master the art of using DMs for community growth and enhanced connections.Expand your customer engagement channels beyond social media for broader reach.The key moments in this episode are:00:00:09 - Impact of Meta's Announcement 00:01:10 - Discontinuation of Cross Platform Messaging 00:03:00 - Adapting to the Change 00:07:34 - Diversifying Customer Engagement Channels 00:09:52 - Navigating Social Media Changes Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form.Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape successful influencer partnerships. From selecting the right influencers to building genuine connections with audiences, we unravel the intricacies of this powerful marketing tool.Whether you're a business looking to leverage influencers or an aspiring influencer yourself, this episode provides valuable perspectives and actionable tips. Yash's wealth of experience and thoughtful approach to influencer marketing promises to inspire and guide you on your journey in this exciting realm.00:00 Introduction to the Show00:37 Introducing the Topic: Influencer Marketing01:07 Guest Introduction: Yash Chavan02:16 Understanding Influencer Marketing03:16 Yash's Journey into Influencer Marketing05:07 The Impact of Influencer Marketing07:20 Different Levels of Influencers09:13 Yash's Six Step System for Influencer Marketing16:42 Influencer Marketing for Different Businesses22:19 Becoming an Influencer25:22 Connecting with Yash and Final ThoughtsTune in to discover the nuances of influencer marketing, learn from real-world examples, and gain the insights you need to navigate the ever-evolving landscape of digital influence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Yash Chavan's social media pages:Website: https://www.getsaral.com/LinkedIn: https://www.linkedin.com/company/getsaral/Instagram: https://www.instagram.com/getsaral/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#influencermarketing #authenticconnections #community Hosted on Acast. See acast.com/privacy for more information.

Feeling exhausted by social media? It's time for a change! The struggle is real, but the solution is here. In this episode of Rocky Mountain Marketing QuickCast, I talk about the harsh reality of social media fatigue and introduce the game-changing tool, Metricool.In a world where creators and entrepreneurs are juggling multiple platforms, Metricool emerges as the secret weapon for those seeking to elevate their online presence. I share my insights on how this comprehensive solution empowers you to understand your audience, refine your content strategy, and achieve better conversions.What to Expect:Audience Insights: Dive into Metricool's audience analysis feature, a magnifying glass that lets you understand your audience inside and out.Analytics Mastery: Say goodbye to guessing games with Metricool's data-driven analytics, providing a clear picture of your content's performance.Competitor Tracking: Gain a competitive edge by spying on your competitors and fine-tune your approach for optimal results.Strategic Scheduling: Work smarter, not harder, with Metricool's post planning feature that allows you to batch your content efficiently.Engagement Tracking: Explore the world of social media currency with Metricool's engagement tracking, fostering meaningful connections.Ready to post less and grow more? Tune in now and discover how Metricool can revolutionize your social media strategy. Don't miss the free live masterclass on December 6th!Check out Metricool: [katiebrinkley.live/cool]Join the Masterclass: [katiebrinkley.live/class]Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Before you go and continue your LinkedIn journey, beware of these common pitfalls!In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts.She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing how to strategically build authority, utilize LinkedIn, and choose your niche. She also presented valuable advice on networking and expanding your visibility through teaching and speaking opportunities. She provided a sneak peek into her upcoming coaching program which guides coaches and consultants on starting and scaling their business.00:00 Introduction and Welcome01:14 Meeting Today's Guest: Wendy Shore01:17 Wendy's Journey and Expertise02:16 The Power of Clubhouse and LinkedIn02:56 Building Authority as a Business Owner03:14 The Impact of Speaking Up and Sharing Knowledge04:09 The Role of LinkedIn in Business Networking06:11 Choosing a Niche and Identifying Pain Points14:12 The Importance of Sharing Your Accomplishments17:51 Networking and Building Relationships on LinkedIn24:01 Wendy's Upcoming Cohort for Business Building26:33 Final Takeaway: Building Brand Authority26:58 Conclusion and Sign OffLearn what NOT to do and save yourself from potential setbacks. Discover the actionable steps to boost your authority, avoid common pitfalls, and propel your business to new heights.Hit play now and transform your LinkedIn game!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Wendy Shore's social media pages:Website: https://wendyshore.co/Facebook: https://www.facebook.com/WendyShoreRosanoLinkedIn: https://www.linkedin.com/in/wendyshore/ Instagram: https://www.instagram.com/thewendyshore/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInTips #SocialMediaStrategy #DenverBusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing QuickCast, I shared with you my 4-Post Strategy for efficient and effective social media marketing. The strategy aims to help businesses reclaim their time and focus on growth instead of endless content creation. I talked about the common misconceptions about social media, the impact of her strategy on my own business and clients, and how it helps maintain the human element in the age of AI. I emphasized that success on social media isn't about posting more, but posting with strategic intention. 00:00 Introduction and Importance of Time Management01:32 The Misconceptions of Social Media Marketing02:49 The Impact of Intentional Social Media Usage03:17 The Four Post Strategy: An Overview05:30 The Success Stories of the Four Post Strategy06:21 The Human Element in Social Media07:10 The Detailed Breakdown of the Four Post Strategy08:19 The Importance of Posting with Intention08:53 Invitation to the Free Masterclass10:24 Conclusion and Final Call to ActionI am inviting viewers and listeners to a free masterclass happening on December 6th, 2023 to dive deeper into the 4-Post Strategy.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.