Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Struggling with improving sales strategies for your small business? Join me and sales expert, Aleasha Bahr, as we discuss the pitfalls of generic email proposals, the importance of understanding client budgets and timelines, and the need for transparent communication. But what happens when a crucial piece of information is left unanswered? Tune in to find out.In this episode, you will be able to:Master the Art of Improving Sales Conversations - Elevate your sales game with powerful conversation techniques.Find Your Perfect Fit with a Streamlined Prequalification Process - Streamline your search for the ideal clients with a targeted prequalification method.Harness the Power of Social Media for Sales Success - Uncover the untapped potential of social media in boosting your sales.Embrace Authenticity and Resilience in Sales - Cultivate authenticity and resilience to supercharge your sales approach.Ace Your Sales Calls and Communication - Transform your sales calls and communication for maximum impact.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:15 - Overcoming Sales Challenges 00:04:58 - Pre-Qualifying Sales Calls 00:08:59 - Different Approaches to Selling 00:13:32 - Detaching from the Sale 00:14:13 - Effective Outreach Strategies 00:16:02 - Content Creation and Rap Parody 00:19:39 - Introverts in Sales 00:23:20 - Length of Sales Calls 00:27:57 - Discussing Budget in Sales Calls 00:29:22 - Importance of Transparent Approach in Sales 00:30:52 - Understanding Budget and Timeframe 00:31:41 - Effective Follow-Up Strategy 00:32:34 - Connecting with Alicia's Resources 00:34:00 - Call to Action and Connect with KatieLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Aleasha Bahr's social media pages:Website: https://aleashabahr.com/Instagram: https://www.instagram.com/aleashabahr/Facebook: https://www.facebook.com/aleashabahr/LinkedIn: https://www.linkedin.com/in/aleashabahrLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#sales #smallbusiness #businessstrategy #salesstrategy Hosted on Acast. See acast.com/privacy for more information.

Are You About to Lose Your Email Subscribers? Not if you listen to this week’s Quickcast!Major email changes are looming, and if you're not prepared, you might be waving goodbye to your subscribers. In this eye-opening episode, I uncover the unsettling truth about the impending email evolution set to rock your digital world this February.Is your free Gmail account on the chopping block? Discover why Google and Yahoo are about to hit the reset button on how you've been sending emails. It's not just about compliance; it's a battle for engagement and delivery. But fear not! Join me as we navigate the chaos, decode the technical jargon, and unveil the strategies to not only survive but thrive in the era of email uncertainty. It's time to face the apocalypse head-on and come out on top.Ready for the storm? Hit play now and fortify your inbox strategy!00:00 Introduction to Email Marketing Changes00:17 Welcome to Rocky Mountain Marketing01:07 Understanding Content Entrepreneurship01:39 New Email Rules by Google and Yahoo03:32 Upgrading Your Email Strategy06:26 Technical Aspects of Email Authentication08:20 Maintaining a Healthy Email List11:12 Conclusion and Final TipsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

If you're feeling overwhelmed and frustrated by the lack of business growth, then you are not alone! You may already be working long hours, pouring money into marketing efforts, and attending countless networking events, only to see minimal results. Instead of seeing your business thrive, you may be experiencing burnout and feeling like you're spinning your wheels. It's time to shift your approach and focus on strategies that will bring lasting growth and fulfillment.In this episode, you will be able to:Mastering business strategy and mindset for growth.Choosing the right social media platforms for success.Streamlining your business for sustainable growth.Harnessing the power of email marketing for your business.Integrating health into your business for overall success.The key moments in this episode are:00:00:00 - Introduction and Guest Introduction 00:01:40 - Normalizing Failure and Creating an Aligned Strategy 00:04:41 - Comparison and Misinformation in Business 00:08:09 - Building a Life-First Business 00:13:12 - Building a Community and Social Media Strategy 00:13:49 - Evaluating Content Platforms 00:14:19 - Simplifying Business Strategies 00:15:24 - Simplicity and Scaling 00:18:42 - Importance of Email Marketing 00:21:22 - Data-Driven Decision Making 00:27:27 - Setting Yourself Up for Success in 2024 00:28:13 - The Impact of Health on Success 00:29:43 - The Importance of Inner Work 00:31:07 - Evaluating Relationships and Wealth 00:35:02 - Prioritizing Self-Compassion and Well-beingHow do you manage to balance your business decisions with your health, relationships, and wealth? I'd love to hear your insights on this! Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Angela Henderson's social media pages:Website: https://www.angelahenderson.com.au/Instagram: https://www.instagram.com/angelahendersonconsulting/Facebook: https://www.facebook.com/anghen14LinkedIn: https://www.linkedin.com/in/angela-henderson-378aab106/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#intention #businessstrategy #holisticsuccess #businesscoach #mentor #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Do you want to increase your reach and interaction on LinkedIn? I'll be revealing the key to enhancing your visibility and engagement on the platform. By utilizing the evolving role of hashtags, you can achieve greater exposure and interaction with your content. In this episode, you will be able to:Uncover the evolving role of hashtags on LinkedIn and how it can transform your content strategy.Explore the impact of recent LinkedIn algorithm changes on the effectiveness of hashtags.Learn how to maximize the impact of hashtags on LinkedIn to boost your content visibility and engagement.Discover the art of selective and strategic hashtag usage to elevate your content reach on LinkedIn.Understand the crucial importance of relevance and context in hashtag usage for optimal content performance on LinkedIn.The key moments in this episode are:00:00:09 - The Evolution of Hashtags on LinkedIn 00:03:15 - The Impact of Algorithm Changes 00:06:34 - LinkedIn's Current Stance on Hashtags 00:09:27 - Shifting Focus for Professional Growth Learn the surprising shifts in LinkedIn's hashtag strategy and what it means for your business. Dive into the world of LinkedIn with me and discover the latest insights. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinstrategy #hashtags #socialmediastrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Secrets to Scripting Binge-Worthy Short Form Videos with Wave WyldAre you ready to harness the power of storytelling to captivate your audience and grow your brand? Join me and Wave Wyld as we delve into the world of short form videos and share expert insights on crafting authentic and engaging content. But just when I thought I had it all figured out, a shocking revelation left me questioning everything.In this episode, you will be able to:Master short form video marketing to captivate audiences.Uncover TikTok trends and strategies for viral content.Harness the power of storytelling to create impactful videos.Engage your audience authentically through compelling narratives.Cultivate the importance of human connection in video marketing.The key moments in this episode are:00:00:00 - Introduction to Short Form Video Marketing 00:02:29 - Becoming the Queen of TikTok Trends 00:06:05 - Crafting Effective Short Form Video Messages 00:09:18 - Scripting and the Art of Hooks 00:12:39 - Choosing the Right Video Format 00:15:01 - Importance of Eye Movement and Scripting 00:16:30 - Effective Scripting for Longer Videos 00:18:47 - The Power of Storytelling 00:22:20 - Finding Personal Stories for Content 00:27:03 - Using AI as an Assistant 00:30:03 - Importance of Short Form Video in 2024 00:30:38 - Importance of Storytelling on TikTok 00:31:26 - Mastering Storytelling for Business 00:32:30 - TikTok as a Storytelling Platform 00:33:50 - Conclusion and Future CollaborationWhat's your strategy for weaving storytelling into your content this year? I'm all ears for your insights!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Wave's website: https://www.wavewyld.com/TikTok: https://www.tiktok.com/@wavewyldInstagram: https://www.instagram.com/wavewyld/LinkedIn: https://www.linkedin.com/in/wavewyld/Facebook: https://www.facebook.com/wave.wyldLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ever found yourself sharing content without giving credit where it's due? In my latest episode of Rocky Mountain Marketing, I dig into the ethical considerations of copying and creativity stealing on social media. In the world of social media, creativity is a prized possession. But what happens when that creativity is snatched away without warning? The unexpected twist in this story will leave you reeling with surprise and frustration, as one content creator's personal experience unfolds. Keep reading to discover how this shocking encounter sheds light on a prevalent issue in the digital realm.In this episode, you will be able to:1. Discover how to infuse originality into your social media content creation to stand out from the crowd.2. Learn the ethical importance of giving credit and acknowledging sources in your social media posts.3. Uncover the difference between acceptable inspiration and unethical content stealing in the world of social media.4. Find out the impact of using images without proper attribution and how it affects your online reputation.5. Explore effective strategies for building a supportive and engaged community on social media.The key moments in this episode are:00:00:04 - The Issue of Plagiarism on Social Media 00:01:50 - Ethical Content Creation and Inspiration 00:03:35 - Case Study: The Stanley Mug Post 00:05:31 - The Importance of Originality 00:08:40 - Being Intentional with Social Media Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#copyrightinfringement #contentcreator #intellectualproperty #businessstrategy #ethics Hosted on Acast. See acast.com/privacy for more information.

Ever worry that your brand's content is a sitting duck for legal headaches on social media? Brace yourself because, in this episode, I spoke with Taylor Williams about the harsh realities and pitfalls that you should know about the dangers of copyright infringement in social media. In this episode, you will be able to:Protect your brand's content on social media with legal safeguards.Understand the truth about fair use and copyright misconceptions.Learn how to monitor and prevent copyright infringement on social media.Explore the legal responsibility when outsourcing social media management.Gain insight into legal considerations for content creation and influencers.Don't wait for a legal storm to hit; we've got the insider tips on how to fortify your intellectual property. Protecting your brand's intellectual property is crucial for maintaining its value and reputation in the digital space.Tune in if you're ready to turn those worries into winning strategies! Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Taylor William's social media pages:Website: https://denvertrademarklaw.com/Instagram: https://www.instagram.com/denvertrademarklaw/LinkedIn: https://www.linkedin.com/in/taylorwilliamsdenver/The C-Suite: https://csuitecontracts.com/00:00 Introduction to Digital Inspiration and Legal Pitfalls00:45 Welcome to Rocky Mountain Marketing01:36 Meet Taylor: Expert in Intellectual Property04:48 The Importance of Original Content11:35 Navigating Social Media Compliance21:38 AI and the Future of Digital Content27:37 Final Thoughts and ResourcesLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#copyright #trademark #smallbusiness #entrepreneurlife #denver Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like social media is more confusing than ever? Well, you're not alone. In this week's episode of Rocky Mountain Marketing, I cover some of the best practices for social media content creation in 2024. From captivating visuals to engaging captions, I share insights that are vital for any business or brand looking to succeed on social media this year.As we step into 2024, it's the perfect time to conduct a quick audit of your social media profiles. A strong first impression is key, and ensuring that your profiles are updated, optimized, and consistent can make a significant difference in your online presence.The key moments in this episode are:00:00:00 - Introduction to Digital Marketing 00:01:05 - Social Media Trends for 2024 00:02:45 - Do's and Don'ts of Social Media Content Creation 00:06:12 - Maximizing Hashtag Usage 00:07:42 - Profile Optimization for 2024 If you're ready to shape your social media strategy for 2024 and beyond, don't miss this episode. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaaudit #2024 #contentcreation #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Do you want to enhance your business's credibility and reach? Valerie and I will reveal the solution to achieving increased authority and expanded influence. Writing a book for your business can establish you as an expert in your field, leading to heightened credibility and a wider audience reach. By sharing your knowledge and expertise through a book, you can position your business as a leader in the industry, attracting more opportunities and clients.In this episode, you will be able to:1. Master the art of writing and publishing a book to share your expertise with the world.2. Strategize your book launch to make a lasting impact and maximize your reach.3. Explore the pros and cons of traditional publishing versus self-publishing to make the best choice for your book.4. Cultivate a loyal platform and audience to connect with like-minded individuals and share valuable insights.5. Harness the power of your message and expertise to establish authority and make a meaningful impact.The key moments in this episode are:00:00:00 - Meeting Valerie Before the Pandemic 00:03:09 - Falling Into Business Ownership 00:07:39 - The Decision to Write a Book 00:12:16 - Importance of Having a Book 00:15:08 - The Importance of Being a Bestseller 00:17:46 - The Biggest Mistake in Book Launch 00:21:56 - Leveraging Book Launch Teams 00:25:08 - Embracing the Book Writing Process 00:28:46 - Getting Started with Book Coaching 00:30:26 - The Process of Writing a Book 00:30:47 - Gratitude and Insight 00:30:55 - Closing Words Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Valerie Morris' social media pages:Website: https://www.tinterocreative.com/Facebook: https://www.facebook.com/TinteroCreative/LinkedIn: https://www.linkedin.com/in/valerielmorrisLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Join me as I look back on the highlights of my podcast, Rocky Mountain Marketing, this 2023. These top five most-loved episodes of 2023 are waves of digital news and updates each revealing a pivotal moment that marked the social media marketing scene.In this episode, you will be able to:1. Uncover your achievements and highlights for business growth.2. Boost social media presence for increased brand visibility.3. Master Instagram SEO to attract more followers and engagement.4. Differentiate between Facebook Business and Personal Pages for effective marketing.5. Reap the benefits of social media audits for improved strategy.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:02:47 - Maximizing Social Media Presence 00:05:08 - Leveling Up Instagram SEO 00:06:57 - Facebook Business Pages vs. Personal Pages 00:08:02 - Getting Meta-VerifiedLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.