One Outage Reminder: Why You Need an Off-Platform Audience

Feeling safe and secure in the digital world, thinking you've got it all figured out? Well, what if I told you that the recent social media outage wasn't just a little hiccup, but a wake-up call?

Imagine your entire online presence vanishing in an instant, leaving you scrambling to communicate with your audience. What if I shared a simple but powerful solution that could give you peace of mind and continuity? It's time to explore alternative communication channels that will keep you connected, no matter what happens in the digital realm.

Ready to take control and ensure that your business doesn't come to a standstill during the next unexpected outage?

00:00:14 - The Social Media Outage Panic

The episode starts with the panic caused by the recent outage of Facebook, Instagram, WhatsApp, and Facebook messenger. The host discusses the importance of having a backup plan for such situations.

00:02:00 - Building on Rented Land

The host emphasizes the risk of relying solely on social media platforms for business growth. She encourages diversifying outreach efforts through email lists, podcasts, and other means.

00:05:12 - Checking Platform Status and Community Building

The episode highlights the importance of staying informed about platform disruptions through metastatus.com. The host also stresses the need to build communities off social media platforms to maintain connections with the audience during outages.

00:07:29 - Utilizing Email Newsletters and Other Platforms

The host discusses the value of email newsletters as a reliable means of communication during social media outages. She also mentions the benefits of utilizing personal websites, podcasts, and in-person engagements for community building.

00:11:10 - Balancing Social Media and Email Marketing

The episode concludes with a reminder of the importance of social media in digital marketing. However, it emphasizes the need to convert social media followers into email subscribers for more reliable communication and outreach.

Let's dive in and discover how you can proactively establish alternative communication channels that will keep your audience engaged and your business thriving, even when the social media giants falter. Are you ready to future-proof your online presence? Stay tuned for the game-changing strategy that will transform the way you connect with your audience.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#socialmedianews #facebookdown #metadown #issue #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.