Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.00:00 Introduction to Rocky Mountain Marketing00:50 Meet Today's Guest: LinkedIn Top Voice01:55 The Power of LinkedIn and Digital Marketing05:45 The Impact of Podcasting and Personal Branding06:30 Leveraging IMDb for Business Growth09:42 The Concept of Search Engine Marketing18:11 The Importance of Verification on LinkedIn24:40 The Power of Phone Calls and Networking29:42 Connecting with Vinnie and Wrapping Up30:58 Closing Remarks and Call to Action"Visit Vinnie Potestivo’s social media pages:Linkedin: https://www.linkedin.com/in/vinniepotestivo/I Have a Podcast: https://vpetalent.com/i-have-a-podcast/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Today, we're diving into the latest buzz from Social Media Marketing World 2024, where AI took center stage and experts shared their top tips for navigating the digital landscape.Join me as we unpack the insights and strategies straight from the event floor. From leveraging AI to elevate your content quality to crafting a winning growth plan for your business or podcast, we've got you covered.Discover how AI is reshaping the marketing game and learn actionable techniques to stay ahead of the curve. Whether you're a small business owner, podcaster, or expert service provider, this episode is packed with practical advice to help you thrive in 2024 and beyond.In this episode, you’ll learn more about:1. Experts’ insights on leveraging AI to enhance content quality and craft strategic growth plans.2. How AI is reshaping the marketing industry, offering new opportunities for small businesses, podcasters, and expert service providers.3. Different practical tips and techniques were shared to help listeners thrive in the evolving digital landscape of 2024.4. The importance of staying informed and adaptable in the face of technological advancements.5. The possibilities AI brings to their marketing efforts and embrace change to stay ahead in the digital game.So cozy up, and let's explore the exciting possibilities AI brings to our digital journey. Get ready to level up your marketing game and make waves in the ever-changing digital landscape!00:00 Introduction to 2024 Social Media Trends00:14 Welcome to Rocky Mountain Marketing01:05 Recap of Social Media Marketing World 202304:14 The Impact of AI on Social Media06:58 The Importance of Newsletters and Strategy09:17 Choosing the Right Social Media Platform10:27 Keynote Highlights and Final Thoughts12:06 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#smmw24 #digitalmarketing #ai #2024 #businesstips #contentcreators Hosted on Acast. See acast.com/privacy for more information.

Discover the shocking truth behind Google's algorithm changes that could be costing your business its online visibility. With insights from a 27-year digital marketing veteran, Rich Brooks, and 30 industry experts, this virtual event promises game-changing strategies for entrepreneurs. Are you ready to uncover the one thing that could transform your business's trajectory? Don't miss out on this eye-opening summit. Sign up now and prepare to revolutionize your online presence.In this episode, you will be able to:Mastering Digital Marketing Strategies for SEO Success: Uncover the key tactics to boost your online visibility and drive more organic traffic to your business.Unlocking Insights from the Agents of Change Conference: Gain exclusive access to game-changing strategies and industry secrets from top marketing experts.Embracing Continuous Learning in Marketing: Elevate your skills and stay ahead in the ever-evolving digital landscape with the power of ongoing education.Adapting to Evolving Digital Platforms: Stay ahead of the curve by discovering effective ways to navigate and thrive on the latest digital platforms and trends.Networking with Industry Experts for Growth: Learn the art of building valuable connections and leveraging industry relationships for accelerated business growth.Timestamped summary of this episode:00:00:01 - Introduction to Agents of Change Conference00:02:48 - Transition to Virtual Summit00:06:51 - Evolution of Agents of Change00:11:26 - Details of Virtual Event00:13:37 - Conference Day Themes00:14:05 - Understanding the Online Business Pathway00:15:21 - Local Search Strategies00:16:37 - SEO Strategies and Content Creation00:18:30 - Diverse Marketing Strategies00:20:34 - Adapting to Changes and Analytics00:27:29 - Importance of VIP upgrade00:28:01 - Event experience and value00:28:49 - Impact of the event00:29:40 - Event registration and gratitude00:30:44 - Future event and conclusionVisit Rich Brook’s social media pages:Linkedin: https://www.linkedin.com/in/therichbrooksFlyte New Media: https://www.takeflyte.com/The Agents Of Change: https://www.theagentsofchange.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#theagentsofchange #virtualsummit #community #digitalmarketingstrategies #richbrooks Hosted on Acast. See acast.com/privacy for more information.

Feeling like your business content is falling flat? Have you been told to just focus on showcasing the highlights and success stories, only to find that it's not resonating with your audience? The struggle to connect authentically and tell your real business story can be frustrating. You're not alone in this. Let's break free from the ineffective advice and embrace the power of genuine storytelling to forge meaningful connections with your audience.In this episode, you will be able to:Embrace authenticity and storytelling to captivate your audience and stand out in the market.Discover the power of storytelling in forging deep connections with your audience and driving business growth.Share the challenges of your journey to inspire and resonate with your audience on a deeper level.Harness the role of AI in social media to enhance your brand's storytelling and audience engagement.Uncover and share your brand stories to create an emotional connection with your audience and build brand loyalty.I encourage all of you to show up authentically online, find your brand story, be willing to share your stories and show up authentically this year and you will create a community of brand advocates and your biggest brand and followers.00:00 Introduction to Rocky Mountain Marketing00:50 The Power of Storytelling in Business04:25 Embracing Authenticity in Social Media05:34 The Role of AI in Modern Marketing06:20 Sharing Your Brand's Journey07:52 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

He lost 126,000 Youtube subscribers overnight and here's what he learned.Be ready to discover the unexpected truth about growing YouTube for your business. This devastating loss led to a huge and powerful comeback.In this week’s episode, our guest is JP Hightek. He is a renowned content creator and YouTube growth strategist. He brings wealth of experience in live streaming and video content to the table. His journey of overcoming the loss of his YouTube channel and achieving remarkable success serves as an inspiring testament to the resilience and adaptability required in the digital realm. With an Amazon best-seller, "The Live Stream Blueprint," under his belt, JP's insights into the intricacies of YouTube and the importance of optimizing video descriptions with SEO terms are invaluable to content creators aiming to boost their visibility and engagement on the platform. Through his practical expertise and engaging storytelling, JP equips fellow creators with the tools and knowledge needed to thrive in the ever-evolving landscape of YouTube and harness its potential for business growth.The key moments in this episode are:00:00:41 - The Devastating Loss00:09:45 - YouTube as a Search Engine00:11:36 - Optimizing YouTube Channel Description00:13:53 - Leveraging Video for Organic Leads00:15:02 - Importance of Video in Connecting with Audience00:16:20 - Importance of YouTube Description00:18:43 - Importance of Channel and Product Names00:20:59 - Utilizing URLs and Descriptions for SEO00:23:19 - Crafting Engaging and SEO-Optimized Titles00:29:19 - The Importance of a Dynamic Website00:30:06 - Leveraging Video and Automation00:31:21 - Streamlining Booking Processes00:32:27 - Where to Find JP's Book and YouTube Channel00:33:56 - Connecting and Growing TogetherGet ready to be amazed by insider secrets that will transform your YouTube channel. Stay tuned for the surprising twist that changed everything.Visit JP Hightek's social media pages:Website: https://www.jphightek.com/LinkedIn: https://www.linkedin.com/in/jphightek/Amazon: https://www.amazon.com/stores/author/B0CKXZDXSDYoutube: https://www.youtube.com/@JPHightekPodcast: https://getradicalwithyourbusiness.buzzsprout.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#youtubeseo #businessgrowth #growyourchannel #jphightek #katiebrinkley #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Surprising Instagram Changes: The Head of Instagram Reveals Unexpected Posting Advice. You won't believe what the head of Instagram just disclosed about how often you should be posting on the platform. It's not what you might expect, and it could completely change your Instagram strategy. Find out the unexpected insights that are shaking up the way businesses approach their content on Instagram. Are you ready to adapt to the latest shift and make the most out of your Instagram presence? Stay tuned to uncover the surprising new approach to posting on Instagram and how it could revolutionize your social media game.In this episode, you will be able to:Mastering Instagram's shift towards video content will elevate your engagement game.Avoid glitches with Instagram hashtags and maximize your post reach.Utilize the Instagram poll feature to boost audience interaction and feedback.Enhance your Instagram strategy with the recommended posting frequency.Learn the importance of utilizing Instagram stories effectively for increased visibility.The key moments in this episode are:00:00:07 - Instagram Identity Crisis 00:02:54 - Hashtag Glitch and New Features 00:06:23 - Posting Frequency Advice from Adam Asari 00:07:52 - Embracing Post Less BandwagonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #mosseri #besttimestopost #businesstips #socialmediastrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you ready for a riveting conversation about taxes?I bet you didn't expect to find excitement in the world of bookkeeping and tax compliance. Heather Zeitzwolfe, with her vibrant personality and unconventional approach, is here to make tax talk not only bearable but fun. She's the go-to expert for business owners looking to revolutionize their financial organization and tax preparedness. But here's the unexpected part – she's not your stereotypical introverted, buttoned-down accountant. With her creative background in fashion and a love for spreadsheets, Heather brings a refreshing and entertaining twist to the world of taxes.Now, if you're ready to turn tax insights into action and shape your financial legacy, Heather is the person you need to know. Stay tuned as we uncover the unexpected joy of tax compliance with Heather Zeitzwolfe.In this episode, you will be able to:1. Master Tax Compliance: Learn the essential steps to keep your business tax-compliant and avoid costly penalties.2. Organize Finances Effectively: Discover the importance of record-keeping practices for maintaining financial clarity and making informed business decisions.3. Find the Right Financial Partner: Uncover the key factors to consider when hiring the perfect bookkeeper or accountant for your business needs.4. Maximize Deductions: Understand the difference between draws and expenses as a solopreneur to optimize tax benefits and minimize liabilities.5. Optimize Financial Management: Explore the best software solutions for efficient financial organization and streamlined business operations.Get Ready For Taxes Workbook https://getradicalprofitgrowthaccelerator.com/tax-tools00:00 Welcome to Rocky Mountain Marketing00:49 Introducing Heather Zeitzwolf02:49 Understanding Bookkeeping and Taxes04:56 Navigating Contractor and Employee Taxes08:25 Preparing for Tax Season17:03 Choosing the Right Bookkeeping Software19:48 When to Hire a Bookkeeper or Accountant22:32 Final Tips and Contact Information29:43 Conclusion and Next StepsVisit Heather Zeitzwolfe's social media pages:Website: https://getradicalprofitgrowthaccelerator.com/Instagram: https://getradicalprofitgrowthaccelerator.com/LinkedIn: https://www.linkedin.com/in/heatherzeitzwolfePodcast: https://getradicalwithyourbusiness.buzzsprout.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#taxtips #smallbusinesstaxes #denverbusiness#taxseason Hosted on Acast. See acast.com/privacy for more information.

Discover how Facebook's new link history feature is not just about helping you track your online footprint, but also about the battle for your digital privacy. But there's a surprising twist that will make you see this feature in a whole new light. Find out why this update is more than just a convenience for users and what it means for the future of online privacy. Stay tuned for the unexpected truth about Facebook's link history feature that will change the way you view your digital interactions.In this episode, you will be able to:Enhance your digital privacy with better control over settings.Discover the power of managing your digital privacy settings.Take charge of your online privacy with effective control over your digital footprint.Learn how to balance targeted ads and user privacy for a more personalized yet secure online experience.Uncover the significance of Apple's privacy measures and how they impact your online privacy.The key moments in this episode are:00:00:05 - The Importance of Link History Feature on Facebook 00:03:11 - Privacy Concerns and User Opt-Out 00:05:30 - Meta's Response to Apple's Privacy Feature 00:07:31 - Balancing Personalization and Privacy 00:10:50 - The Complex Interplay of User Experience and Privacy Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#facebookupdate #privacy #linkhistory #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we are joined by Christine Gritmon, a personal brand expert and host of the podcast 'Let's Talk About Brand'. Christine shares her insights on developing an individual's personal brand alongside a company's brand, discussing how both can coexist to serve strategic business goals. Christine emphasizes the importance of being passionate about your platform of choice, reflecting on her own social media preferences. She also explains how to leverage employees' personal brands, stressing the fact that personal brand growth can benefit the organization as a whole.00:00 Introduction to the Episode00:40 Meet the Guest: Christine Gritmon00:57 The Importance of Personal Branding01:26 Christine's Journey and Achievements04:22 Christine's Experience as a Journalist05:36 Transitioning from Journalism to Social Media06:21 The Power of Personal Branding in Corporate08:14 The Impact of Personal Branding on Career Progression08:38 The Role of Personal Branding in Business Growth09:20 The Power of Storytelling in Personal Branding12:00 The Importance of Authenticity in Personal Branding17:23 The Impact of Personal Branding on Employee Retention21:33 How to Start Building Your Personal Brand28:52 Conclusion and Contact InformationGet ready for a deep dive into the significance of personal brands and their impact on awareness, online marketing, and podcasting.Visit Christine Gritmon's social media pages:Website: https://www.gritmon.com/Instagram: https://www.instagram.com/cgritmon/LinkedIn: https://www.linkedin.com/in/christinegritmon/Podcast: https://www.gritmon.com/ltabLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #socialmediastrategy #entrepreneurlife #businesstips #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this week’s Quickcast episode, I’m taking you for a ride into the AI revolution. It’s no longer a secret, AI is here and if you’re still not using it for you business, you’re missing out on a LOT of opportunity. Over 60 percent of savvy marketers are embracing AI to turn their social media game from meh to marvelous.I’ve gone over Chat GPT, the ultimate podcast wingman crafting seamless outlines. I also dive into the 2023 AI wave—more tools, more magic. ButI isn't just a tool; it's a business bestie. Capsho, Riverside, Stampede Social, Descript —these are my toolkit secrets that helped me ace every single episode of Rocky Mountain Marketing.AI is your sidekick, not your replacement. Grab your coffee, hit play, and let me unravel the AI magic for a turbocharged marketing game this 2024.00:00 Transform Your Social Media Content00:16 Introduction to Rocky Mountain Marketing01:06 The Power of AI in Content Creation05:00 Essential AI Tools for Marketers10:21 Maximizing AI for Business Efficiency12:14 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#aitools #contentcreation #podcasting #denverbusiness #digitalmarketing  Hosted on Acast. See acast.com/privacy for more information.