Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Have you taken a close look at who's actually following you on social media lately? You might be surprised to learn that many businesses don't regularly analyze their audience insights. Without this key information, you could be wasting time and money marketing to the wrong people. In this episode, you will be able to:Mastering the art of creating buyer personas for social media.Unveiling the secrets behind analyzing social media audience insights.Elevating your social media game with done-for-you services.Harnessing the power of AI tools for in-depth audience analysis.Crafting content that converts with the magic of GPT.00:00 Introduction to Social Media Insights00:23 Understanding Your Ideal Audience02:04 Creating and Utilizing Buyer Personas05:08 Leveraging AI and Tools for Buyer Personas06:49 Practical Tips and Tools for Social Media Success08:15 Building Effective Buyer Personas with AI12:55 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#buyerspersona #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.The key moments in this episode are:00:00:00 - Importance of a Well-Oiled Business Machine00:01:52 - Eric Morgan's Background and Expertise00:05:46 - Client Acquisition Cost and Branding00:11:23 - The Role of Strategy in Marketing00:13:02 - Leveraging Different Media Channels00:14:24 - Importance of Marketing Tactics00:15:20 - Understanding Call to Action00:17:18 - Connecting with Customers00:18:07 - Evaluating Marketing Efforts00:20:01 - Audience-Centric Marketing Visit Eric Morgan's social media pages:Website: https://rouxadvertising.com/Facebook: https://facebook.com/rouxadvertisingLinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/Twitter: https://twitter.com/RouxAdvertisingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered if starting a podcast could be beneficial for your business? As a podcaster and marketing expert, I attended CEX that drove this question home. Walking among hundreds of fellow content creators, from writers to Instagram influencers, I was reminded of the power of podcasting.In this episode, you will be able to:1. Uncover the secrets to launching a successful podcast for marketing that will captivate your audience and drive business growth.2. Discover how to turn conference experiences into valuable content that will resonate with your audience and set your business apart from the competition.3. Master the art of crafting an effective social media strategy that will elevate your business's online presence and engagement with your community.4. Harness the power of AI and Canva to revolutionize your content creation, creating visually stunning and impactful materials for your audience.5. Explore innovative ways to build a strong and loyal community through digital marketing, fostering meaningful connections that drive business success.00:00 Introduction to Quick Cast Episodes00:14 Live from CEX Conference01:30 Journey into Podcasting03:17 The Power of Podcasting03:51 Tool Spotlight: Podmatch04:25 Creating Unique Content06:22 Andrew Davis on Content Creation07:29 Getting Started with Podcasting08:53 Conclusion and Call to ActionLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#cex #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation. Here are a few budget-friendly tips to improve your video presence:Elevate Your Laptop Angle Simply placing your laptop on a box at eye level makes a big difference compared to the unflattering "laptop angle" from below. Natural lighting from a nearby window also looks great.Invest in a MicrophoneGood audio is crucial for engagement. A basic external microphone for around $50 will instantly make you sound more professional.Use Soft Lighting Harsh overhead lighting causes unflattering shadows. Try bouncing the light off a wall or using a large diffuse light source like a softbox.The key moments in this episode are:00:00:04 - Embracing Technical Difficulties 00:03:44 - Overcoming Insecurities 00:06:06 - The Power of Storytelling 00:08:11 - Video Content Creation Tips 00:14:22 - Overcoming Hurdles 00:15:52 - Importance of Creating Content 00:17:43 - Enhancing Video Quality 00:24:07 - Importance of Sound Quality 00:25:26 - Visual Aesthetics vs. Sound Quality 00:28:55 - AI Tools for Video Production 00:29:17 - The Power of Descript in Video Editing 00:30:12 - The Efficiency of Descript for Content Creation 00:31:46 - Tools for Teleprompting and Eye Contact 00:36:38 - The Importance of Sharing Stories 00:41:47 - Connecting with Ryan and Accessing Resources The resources mentioned in this episode are:Get a free gear list with budget-friendly and high-quality video production equipment by visiting tellstudios.com/gear. This list includes essential gear for video production, from microphones to lighting equipment, to help you elevate your video quality.Access a camera confidence checklist to help you practice and improve your on-camera presence. Connect with Ryan Koral on Instagram at @RyanKoral and on LinkedIn for more valuable insights and tips on video production, storytelling, and building authentic connections with your audience.Explore the resources and services offered by Tell Studios at tellstudios.com to learn more about their video production, storytelling, and content marketing expertise. Whether you're looking to enhance your brand's storytelling or improve your video production skills, Tell Studios can provide valuable guidance and support.Consider booking Ryan Koral as a speaker for your event to share his expertise in video production, storytelling, and building authentic connections through content. Contact Tell Studios to inquire about speaking engagements and workshops led by Ryan Koral.Connect with me here:https://www.youtube.com/@rockymountainmarketinghttps://www.twitter.com/https://www.facebook.com/socialprofitlabhttps://www.nextstepsocialcommunications.comhttps://www.linkedin.com/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Did you know that Instagram's new algorithm is shaking up the platform, giving smaller creators a chance to shine? Yes, you read that right. The days of your content getting lost in the sea of reposts might be over. Imagine having a level playing field with those big-name accounts that always seem to dominate your feed. Instagram's update is all about prioritizing original content, and it could be a game-changer for small business owners and entrepreneurs. But here's the catch – how exactly will this revolutionary algorithm play out for your content? Let's dive in and explore what these changes mean for your Instagram strategy. Get ready to rethink your approach because the only thing constant in social media is change.In this episode, you will be able to:Understand the latest Instagram algorithm updates to boost your content reach.Uncover effective strategies for creating original and captivating content on Instagram.Leverage the impact of reposting to enhance your visibility and engagement on Instagram.Master the art of navigating Instagram's new ranking algorithm for increased visibility.Learn how to create engaging and compelling Instagram stories to elevate your business presence.The key moments in this episode are:00:00:07 - Instagram Content Dominance 00:01:10 - Instagram's New Algorithm 00:02:22 - Impact of Instagram Updates 00:05:27 - Role of Curation on Instagram 00:08:58 - Content Strategy Shift Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #algorithm #adammosseri #engagement #newsfeed #explorepage #contentcreation #digitalmarketing #visibility #smallbusinessowner #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Have you heard the myths about launching a successful podcast strategy? Some say you need a huge following, others believe it's all about fancy equipment, and then there's the myth that consistency doesn't really matter. But what's the truth behind these myths? In this episode, you will be able to:Mastering the art of overcoming imposter syndrome in podcasting.Achieving consistency in podcast content creation for long-term success.Leveraging podcasting opportunities for effective networking and growth.Implementing time management strategies for efficient podcast production.Crafting a successful podcast strategy to increase audience engagement and brand presence.Visit Dave Jackson's social media pages:Website: https://schoolofpodcasting.com/Facebook: https://www.facebook.com/schoolofpodcastingLinkedIn: https://www.linkedin.com/in/davejackson/Twitter: http://www.twitter.com/davejacksonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastforbusiness #podcasting #schoolofpodcasting #growyourbusiness #organiclead #networking #collaboration #community #howtostartapodcast #smallbusinessowner #ceo #businesspodcast #davejackson #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Join us on this episode of the QuickCast as we delve into the latest buzz in social media: Meta's groundbreaking AI technology. Discover how Meta's AI, integrated across Facebook, Instagram, and WhatsApp, is reshaping social media engagement. From crafting captivating captions to generating conversation starters, learn how creators can leverage this innovative tool to enhance their content. Plus, explore the AI's role in content discovery on Instagram's Explore page. In this episode, you will learn the following:Meta's AI Revolution: Explore how Meta's AI technology is transforming social media engagement and content creation.Integrated Platform: Discover how Meta's AI seamlessly integrates across Facebook, Instagram, and WhatsApp, offering users a unified experience.Enhanced Creativity: Learn how creators can leverage Meta's AI to craft captivating captions, generate conversation starters, and create engaging images.Content Discovery: Unlock the power of Meta's AI in content discovery on Instagram's Explore page, facilitating personalized content recommendations.Global Rollout: Stay informed about the ongoing global rollout of Meta's AI technology, with availability expanding gradually across regions.Empowering Creators: Embrace the creative potential of Meta's AI to streamline workflows, enhance content quality, and drive business growth in the digital landscape.Tune in and unlock the potential of Meta's AI to revolutionize your social media presence!00:00 Introduction: Does ChatGPT Finally Have a Competitor?00:25 Meta Joins the AI Race00:44 Why Meta is Investing in AI02:24 Meta AI Features and Tools04:55 Using Meta AI for Content Creation05:29 Fun with Meta AI Studio08:30 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#metaai #aitools #ai #meta #markzuckerberg #contentcreation #contentstrategy #socialmedia #smallbusinessowners #digitalmarketing #facebook #instagram #businessgrowth Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected magic behind creating unforgettable event experiences. Join me and Phil Mershon as we unravel the secrets of community building, sensory experiences, and event planning strategies. Get ready to be mind-blown by the insights shared and the emotional journey that awaits. Are you prepared to dive deep into the world of event experiences and craft your own unforgettable moments? Stay tuned for an exclusive signature sign off that will leave you in awe. Let's embark on this extraordinary journey together.In this episode, you will be able to:·Mastering event planning strategies for success will set your events apart from the rest.·Discover the power of building community before and after events to enhance the overall experience.·Uncover the importance of prioritizing customer experience in events for lasting impact.·Immerse your guests in creative sensory experiences that elevate your event to new heights.·Implement strategies for creating unforgettable event experiences that leave a lasting impression.The key moments in this episode are:00:00:00 - Introduction and Background 00:03:12 - Connecting through Clubhouse 00:09:58 - The Customer Journey and Experience 00:11:56 - Anticipating Attendee Needs 00:13:27 - Making Attendees Feel Comfortable 00:13:41 - Creating an Unforgettable Event Experience 00:15:05 - The Three M's Framework 00:17:14 - Multi-Sensory Experiences 00:22:21 - Strategic Event Planning 00:26:48 - Orchestration of Experience 00:27:34 - The Power of In-Person Connections 00:28:29 - Building Community in a Digital World 00:29:20 - The Art and Science of Event Planning 00:30:38 - Building Community Online 00:32:55 - Creating Unforgettable ExperiencesVisit Phil Mershon’s social media pages:Website: www.philmershon.comFacebook: https://www.facebook.com/phil.mershonLinkedIn: https://www.linkedin.com/in/philmershon/Twitter: https://twitter.com/phil_mershon/Instagram: https://instagram.com/phil_mershon/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Conference #EventPlanning #SensoryExperiences #CommunityBuilding #UnforgettableEvents #CustomerEngagement Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I delve into the world of AirChat, the latest sensation in the social media world. Join me as I explore this innovative platform that's changing the game with its audio-first approach.When I first heard about AirChat, I couldn't help but wonder: is this the next big thing in social media? With its unique blend of audio and text, AirChat is revolutionizing how we connect and engage online. But is it worth your time and attention? That's what we're here to find out.In this episode, you will learn about:Understanding the features of AirChat: Listeners gain insights into the unique features of AirChat, including its audio-first approach, real-time transcription, and seamless feed integration.Evaluating the potential of AirChat for social networking: Listeners learn how AirChat compares to other platforms like Clubhouse and how it could potentially impact their social media strategy.Considering the drawbacks and limitations: The episode highlights concerns such as AirChat's limited user base and lack of moderation, prompting listeners to consider these factors when deciding whether to invest time in the platform.Assessing audience compatibility: Listeners are encouraged to assess whether AirChat aligns with their audience's preferences and needs, as well as their own social media strategy.Adopting a wait-and-see approach: The episode advises listeners to take a cautious approach to investing time in AirChat, suggesting that its evolution and user base growth should be monitored before fully committing to the platform.But it's not all sunshine and rainbows. I'll also address some concerns about AirChat, including its limited user base and lack of moderation. Is this platform ready for prime time, or is it still finding its footing? Let's dive in and explore together.Ultimately, whether AirChat is right for you depends on your audience and social media strategy. So grab your headphones and join me as we navigate the exciting world of audio-first social networking. Who knows? AirChat might just be the game-changer your business has been waiting for.00:00 Introduction to the New Social Media App00:25 The Birth of Rocky Mountain Marketing01:08 Introducing AirChat: The New Social Media App04:19 How AirChat Works07:12 Personal Opinions and User Experiences10:41 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediatool #airchat #audio #listening #collaboration #networking #aitools #tools #podcast #businesspodcast #socialmediatrend Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected truth about protecting your online content. Find out how to navigate the legal landscape of social media and AI-created content. The secrets to safeguarding your business await. Stay tuned for the surprising revelations that will change the way you approach your online presence.My special guest is Brittany Ratelle. Brittany is a seasoned small business attorney renowned for her specialization in guiding entrepreneurs through the legal aspects of digital marketing. With a focus on protecting intellectual property rights, Brittany offers invaluable expertise in the realms of social media content sharing, branding photography, and the legal implications of AI-created content. Her extensive experience and dedication to assisting content creators and business owners have established her as a trusted authority in the digital space. Brittany's practical insights and comprehensive understanding of legal nuances make her an indispensable resource for those seeking to safeguard their online content and navigate the complexities of digital marketing.In this episode, you will be able to:Mastering Best Practices for Social Media Content SharingSafeguarding Intellectual Property Rights in Digital MarketingUnderstanding the Legal Implications of Using AI-Created ContentHarnessing the Importance of Branding Photography for BusinessesImplementing Strategies for Protecting Online Content from TheftThe key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:09 - Understanding Social Media Etiquette 00:02:56 - Brittany's Legal Expertise in Digital Marketing 00:08:01 - Protecting Your Intellectual Property 00:11:46 - Protecting Content from Theft 00:12:37 - Understanding Copyright and Intellectual Property 00:13:35 - Protecting Valuable Content 00:15:33 - Copyrighting Frameworks and Trademarks 00:17:19 - Lawfully Ever After Course 00:19:54 - Resharing Content and Music Copyright 00:24:20 - Copyright and Memes 00:27:12 - AI and Copyright 00:29:36 - AI-Generated Content and Commercial Use 00:31:13 - Importance of Branding Photography 00:33:40 - Conclusion and Call to Action Visit Brittany Ratelle’s social media pages:Website: https://brittanyratelle.com/Linkedin: https://www.linkedin.com/in/brittany-ratelle-a4563232/Instagram: https://www.instagram.com/brittanyratelle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentcreation #legalguide #ip #digitalprint #contentcreators #coaches #smallbusinessowners #influencers #businesspodcast #careerpodcast #katiebrinkley #ai #copywright #trademark Hosted on Acast. See acast.com/privacy for more information.