Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Discover the unexpected magic behind creating unforgettable event experiences. Join me and Phil Mershon as we unravel the secrets of community building, sensory experiences, and event planning strategies. Get ready to be mind-blown by the insights shared and the emotional journey that awaits. Are you prepared to dive deep into the world of event experiences and craft your own unforgettable moments? Stay tuned for an exclusive signature sign off that will leave you in awe. Let's embark on this extraordinary journey together.In this episode, you will be able to:·Mastering event planning strategies for success will set your events apart from the rest.·Discover the power of building community before and after events to enhance the overall experience.·Uncover the importance of prioritizing customer experience in events for lasting impact.·Immerse your guests in creative sensory experiences that elevate your event to new heights.·Implement strategies for creating unforgettable event experiences that leave a lasting impression.The key moments in this episode are:00:00:00 - Introduction and Background 00:03:12 - Connecting through Clubhouse 00:09:58 - The Customer Journey and Experience 00:11:56 - Anticipating Attendee Needs 00:13:27 - Making Attendees Feel Comfortable 00:13:41 - Creating an Unforgettable Event Experience 00:15:05 - The Three M's Framework 00:17:14 - Multi-Sensory Experiences 00:22:21 - Strategic Event Planning 00:26:48 - Orchestration of Experience 00:27:34 - The Power of In-Person Connections 00:28:29 - Building Community in a Digital World 00:29:20 - The Art and Science of Event Planning 00:30:38 - Building Community Online 00:32:55 - Creating Unforgettable ExperiencesVisit Phil Mershon’s social media pages:Website: www.philmershon.comFacebook: https://www.facebook.com/phil.mershonLinkedIn: https://www.linkedin.com/in/philmershon/Twitter: https://twitter.com/phil_mershon/Instagram: https://instagram.com/phil_mershon/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Conference #EventPlanning #SensoryExperiences #CommunityBuilding #UnforgettableEvents #CustomerEngagement Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I delve into the world of AirChat, the latest sensation in the social media world. Join me as I explore this innovative platform that's changing the game with its audio-first approach.When I first heard about AirChat, I couldn't help but wonder: is this the next big thing in social media? With its unique blend of audio and text, AirChat is revolutionizing how we connect and engage online. But is it worth your time and attention? That's what we're here to find out.In this episode, you will learn about:Understanding the features of AirChat: Listeners gain insights into the unique features of AirChat, including its audio-first approach, real-time transcription, and seamless feed integration.Evaluating the potential of AirChat for social networking: Listeners learn how AirChat compares to other platforms like Clubhouse and how it could potentially impact their social media strategy.Considering the drawbacks and limitations: The episode highlights concerns such as AirChat's limited user base and lack of moderation, prompting listeners to consider these factors when deciding whether to invest time in the platform.Assessing audience compatibility: Listeners are encouraged to assess whether AirChat aligns with their audience's preferences and needs, as well as their own social media strategy.Adopting a wait-and-see approach: The episode advises listeners to take a cautious approach to investing time in AirChat, suggesting that its evolution and user base growth should be monitored before fully committing to the platform.But it's not all sunshine and rainbows. I'll also address some concerns about AirChat, including its limited user base and lack of moderation. Is this platform ready for prime time, or is it still finding its footing? Let's dive in and explore together.Ultimately, whether AirChat is right for you depends on your audience and social media strategy. So grab your headphones and join me as we navigate the exciting world of audio-first social networking. Who knows? AirChat might just be the game-changer your business has been waiting for.00:00 Introduction to the New Social Media App00:25 The Birth of Rocky Mountain Marketing01:08 Introducing AirChat: The New Social Media App04:19 How AirChat Works07:12 Personal Opinions and User Experiences10:41 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediatool #airchat #audio #listening #collaboration #networking #aitools #tools #podcast #businesspodcast #socialmediatrend Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected truth about protecting your online content. Find out how to navigate the legal landscape of social media and AI-created content. The secrets to safeguarding your business await. Stay tuned for the surprising revelations that will change the way you approach your online presence.My special guest is Brittany Ratelle. Brittany is a seasoned small business attorney renowned for her specialization in guiding entrepreneurs through the legal aspects of digital marketing. With a focus on protecting intellectual property rights, Brittany offers invaluable expertise in the realms of social media content sharing, branding photography, and the legal implications of AI-created content. Her extensive experience and dedication to assisting content creators and business owners have established her as a trusted authority in the digital space. Brittany's practical insights and comprehensive understanding of legal nuances make her an indispensable resource for those seeking to safeguard their online content and navigate the complexities of digital marketing.In this episode, you will be able to:Mastering Best Practices for Social Media Content SharingSafeguarding Intellectual Property Rights in Digital MarketingUnderstanding the Legal Implications of Using AI-Created ContentHarnessing the Importance of Branding Photography for BusinessesImplementing Strategies for Protecting Online Content from TheftThe key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:09 - Understanding Social Media Etiquette 00:02:56 - Brittany's Legal Expertise in Digital Marketing 00:08:01 - Protecting Your Intellectual Property 00:11:46 - Protecting Content from Theft 00:12:37 - Understanding Copyright and Intellectual Property 00:13:35 - Protecting Valuable Content 00:15:33 - Copyrighting Frameworks and Trademarks 00:17:19 - Lawfully Ever After Course 00:19:54 - Resharing Content and Music Copyright 00:24:20 - Copyright and Memes 00:27:12 - AI and Copyright 00:29:36 - AI-Generated Content and Commercial Use 00:31:13 - Importance of Branding Photography 00:33:40 - Conclusion and Call to Action Visit Brittany Ratelle’s social media pages:Website: https://brittanyratelle.com/Linkedin: https://www.linkedin.com/in/brittany-ratelle-a4563232/Instagram: https://www.instagram.com/brittanyratelle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentcreation #legalguide #ip #digitalprint #contentcreators #coaches #smallbusinessowners #influencers #businesspodcast #careerpodcast #katiebrinkley #ai #copywright #trademark Hosted on Acast. See acast.com/privacy for more information.

Do you want to try podcasting?Get ready to embark on a journey to podcasting mastery with me, your host Katie Brinkley. In this week's episode of Rocky Mountain Marketing QuickCast, I'm thrilled to share with you the insider tips and strategies that have fueled my own podcasting journey and helped countless others succeed in the world of podcasting.Join me as we dive into "Podcast Mastery: Expert's Tips for Growth and Impact." Together, we'll explore the key ingredients for crafting compelling content, optimizing technical quality, and mastering the art of podcast marketing. Whether you're a seasoned podcaster looking to reignite your passion or a newcomer eager to make waves, this episode is packed with actionable advice to help you take your podcast to the next level.In this episode, you’ll learn:Consistency breeds success: Stick to a regular podcasting schedule to maintain audience engagement and momentum.Create compelling content: Ensure your podcast topics align with your brand and resonate with your audience to maximize listener interest.Invest in quality equipment: Prioritize good audio quality by using professional recording equipment and creating a quiet recording environment.Utilize strategic marketing: Implement creative promotional tactics to attract and retain listeners without overwhelming them with constant episode announcements.Ensure legal compliance: Obtain necessary permissions and licenses for all content to avoid potential legal issues.Seek professional feedback: Take advantage of podcast audits to identify areas for improvement and optimize your podcasting strategy for maximum impact.But wait, there's more! I'm excited to offer you a complimentary podcast audit, tailored to your unique needs and goals. With personalized insights and recommendations, this audit will be your roadmap to unlocking the full potential of your show and reaching new heights of engagement and influence.So grab your headphones, tune in, and let's embark on this podcasting adventure together. "Podcast Mastery: Expert's Tips for Growth and Impact" is your ticket to podcasting greatness. Let's dive in and make magic happen!00:00 Introduction: Are You Ready to Grow Your Podcast?00:33 Welcome to Rocky Mountain Marketing QuickCast01:13 The Journey of Starting a Podcast01:41 The Power of Podcasting for Your Brand02:44 Complimentary Podcast Audit Offer03:59 Four Key Areas to Improve Your Podcast07:18 Special Guest Announcement: Digital Marketing Summit07:56 Promoting Your Podcast Effectively08:31 Legal Considerations for Your Podcast10:37 Conclusion: Take Your Podcast to New HeightsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastforbusiness #leadgeneration #contentcreator #podcast #podcasting #smallbusinessowners #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!In this week’s episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation. Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.In this episode, you will be able to:Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.00:00 Introduction to Rocky Mountain Marketing00:43 Organic vs. Paid Social Media Strategies01:23 Guest Introduction: Doreen Morin Van Dam02:21 The Importance of Social Media Strategy06:12 Competitor Analysis and Content Testing13:26 Creating Effective Long-Form Content24:41 The Role of Marketing in Lead Generation27:19 Conclusion and Final ThoughtsAre you ready to take your organic social media strategy to the next level?Visit Dorien Morin van Dam’s social media pages:Website: https://www.moreinmedia.com/Linkedin: https://www.linkedin.com/in/moreinmedia/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected connection between learning to drive a stick shift and overcoming the challenges of entrepreneurship. As a business owner, you've probably faced moments where you felt like stalling, struggling to find the right gear, and fearing that everyone was watching your every move. But what if I told you that the lessons from driving a manual car hold the key to navigating the uncertain terrain of entrepreneurship? Imagine the surprise of realizing that the jerky motions and clunky shifts you experienced while learning to drive a stick shift mirror the initial struggles of launching a business.In this episode, you will be able to:Mastering the Art of Driving a Stick Shift: Learn the essential skill that sets you apart and opens up new opportunities on the road.Overcoming Entrepreneurial Challenges: Discover how to navigate hurdles and turn them into stepping stones for your success.The Power of Support in Business: Uncover how a strong support system can be the game-changer in your entrepreneurial journey.Transitioning to Expert Status: Elevate your skills and knowledge to become an authority in your industry.Graceful Handling of Failure and Setbacks: Learn how to bounce back stronger and wiser from setbacks in business.The key moments in this episode are:00:00:02 - Challenges of Parenting a Competitive Soccer Player 00:01:32 - Learning to Drive a Stick Shift 00:03:41 - Overcoming Challenges and Frustrations 00:05:05 - The Power of Persistence and Support 00:08:04 - Embracing the Learning ProcessStay tuned to find out how the process of mastering a stick shift can help you embrace the learning curve of entrepreneurship and build a strong support system that propels you forward. It's time to uncover the unexpected parallels and gain insights that will drive your entrepreneurial journey forward.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#entrepreneurship #mindset #learningcurve #podcasting #businesspodcast #entrepreneurpodcast #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

How do you find those stories that connect deeply with your audience? This is the question that plagues many business leaders and content creators struggling to build authentic bonds through their storytelling. The unique "story catching" framework revealed here provides a roadmap. Discover the unexpected way to revolutionize your storytelling and business connections. Get ready to unlock the power of authentic storytelling in a world dominated by AI. Connect with Chad, the master story catcher, and learn how to captivate your audience and make your brand truly stand out. It's time to ditch the cookie-cutter approaches and tap into the human side of your business. Are you ready to catch your story and transform the way you engage with your audience? Stay tuned for a game-changing journey into the heart of storytelling.In this episode, you will be able to:Uncover the secrets of authentic storytelling and master the art of capturing compelling narratives.Learn how to craft powerful narratives that drive business strategy and captivate your audience.Discover the power of storytelling in building a strong and engaged community around your brand.Unlock the potential of utilizing stories to create a compelling and effective brand strategy.Transform your stories into tangible business growth and measurable success.The key moments in this episode are:00:00:01 - Introduction to Chad Illa-Peterson 00:02:00 - The Difference between Story Catching and Storytelling 00:08:58 - Chad's Journey to Story Catching 00:11:34 - Catching Stories in Daily Life 00:14:28 - The Importance of Writing Down Stories 00:14:47 - Importance of Writing Down Daily Experiences 00:17:59 - Catching Stories to Build Bridges 00:22:45 - Converting Stories for Business 00:25:58 - Connecting through Shared Experiences 00:28:58 - Human-to-Human Connection in the Digital Age 00:30:00 - The Importance of Storytelling in Business 00:30:41 - How to Work with Chad 00:31:00 - Personal Connection with Chad 00:31:21 - The Value of Capturing Stories 00:31:51 - Closing Remarks Visit Chad Illa-Peterson’s social media pages:Website: https://thestorycatcher.com/Linkedin: https://www.linkedin.com/in/chadillapetersen/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and maintaining a balanced number of stories to avoid overwhelming followers. I share my personal story of skiing to illustrate how Stories can create a deeper, more personal connection with the audience. Instagram stories is really an amazing platform where you can connect to your ideal clients on a more personal level and engage in the DMs to foster community and potentially unlock business opportunities.00:00 Unlocking the Power of Instagram Stories00:40 The Magic of Instagram Stories: A Personal Touch04:56 Maximizing Your Instagram Stories: Tips and Tricks08:09 Exclusive Digital Marketing Summit Invitation08:46 Creative Strategies for Engaging Instagram Stories10:14 Building Community Through Instagram Stories11:54 Wrapping Up: The Impact of Instagram Stories on MarketingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramstories #instagramforbusiness #brandawareness #socialmediastrategy #contentcreation #denverbusiness #katiebrinkley #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!00:00 Introduction to Rocky Mountain Marketing00:30 Meet Today's Guest: Steve Stewart01:30 Diving into Profit First02:50 Implementing Profit First in Business05:52 Challenges and Customizations08:14 Success Stories and Practical Tips25:42 Final Thoughts and Contact Information27:24 Conclusion and Next StepsVisit Steve Stewart’s social media pages:Website: https://stevestewart.me/Linkedin: https://www.linkedin.com/in/stevestewartme/Podcast Editor Academy: podcasteditoracademy.comNovo Bank: https://stevestewart.me/novoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?In this episode, you'll be able to learn:Importance and value of social media verificationPersonal experience of the host with verificationOverview of Meta's updated verification processBenefits of paid verification, including:Trust-building with followersProtection against impostersNew features for verified users:Quicker ad reviewsFaster customer support accessClickable links in reelsContent review for originalityDifferent verification colorsConsiderations for business owners regarding the cost and benefits of verificationSpeculation on the potential impact of enhanced features on user sign-upsDon't miss this insightful episode on the future of social media verification.00:00 Is Paying for the Blue Checkmark Worth It?00:28 The Evolution of Social Media Verification01:52 Personal Experience with Verification03:11 New Features in Meta's Verification Program04:47 Exclusive Benefits for Verified Users09:13 The Future of Social Media Verification11:25 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#bluecheckmark #meta #metaverification #digitalcreators Hosted on Acast. See acast.com/privacy for more information.