Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Are you struggling to grow your podcast and connect with your audience? Wish you had insider tips and strategies to elevate your show? This episode of Rocky Mountain Marketing is packed with game-changing insights from a recent podcast intensive. If you're ready to transform your podcasting journey, this episode is for you!Key Takeaways:1. Understanding Your Audience: Learn the importance of creating detailed listener personas to tailor your content effectively.2. Crafting Engaging Content: Explore different episode formats and structures, and understand the significance of a strong podcast hook and a content calendar.3. Growth Strategies: Discover effective techniques for podcast growth, including leveraging guest shares, optimizing for SEO, and tracking podcast metrics.4. Podcast Monetization: Explore various monetization strategies, from sponsorship strategies and ads to premium content and exclusive offerings.Plus, Katie announces the launch of a new podcast membership offering ongoing support, exclusive resources, and a community for podcasters. Members will have access to monthly webinars, Q&A sessions, and a library full of templates, guides, and courses. Stay ahead of social media trends, enhance your podcast production, and maintain podcast consistency with our marketing strategies.Don't miss out on this opportunity to enhance your podcasting journey. Join the waitlist for the podcast membership at KatieBrinkley.Live/Membership.00:00 Introduction: Transform Your Podcasting Journey00:38 Podcast Intensive Insights: Key Takeaways01:32 Understanding Your Audience: The Foundation of Growth03:08 Crafting Engaging Content: Tips and Strategies04:06 Growth Strategies: Expanding Your Reach05:45 Monetization: Turning Passion into Profit06:56 Exciting Announcement: Launching a Podcast Membership09:36 Conclusion: Keep Creating and InnovatingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I welcome back one of the most popular guests, Atiba De Souza. Known as the "video content Superman," Atiba shares his evolved strategies for creating impactful social media content. Dive into a conversation about the importance of understanding your audience, the power of pre-framing, and the three essential content buckets: Why, How, and What. Atiba also discusses his latest insights on using AI and video to enhance social media strategies, making this a must-listen for anyone looking to elevate their digital marketing game.One of the key takeaways from this episode is the introduction of the three essential content buckets: Why, How, and What. Atiba breaks down these buckets as follows:1. **Why Content**: This is the largest bucket, comprising about 70% of your content. It focuses on why certain things are important, sharing values, and connecting with your audience on a deeper level.2. **How Content**: This bucket demonstrates how you do something, offering insights into your processes and showcasing your expertise.3. **What Content**: Contrary to what many might think, this is not about what you do but rather asking if your audience would like your help with something, subtly leading them to engage with your services or products.Whether you're a seasoned marketer or just starting, the lessons in this episode are sure to provide valuable guidance on your journey to success.Visit Atiba de Souza’s social media pages:LinkedIn: https://www.linkedin.com/in/atibadesouzaWebsite: https://atibadesouza.com/Facebook: https://www.facebook.com/atibadesouza/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#video #aitool #podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

In the dynamic world of entrepreneurship, the mindset you bring to the table can be the difference between stagnation and remarkable success. As a business owner, it’s easy to fall into the trap of playing small—letting doubt, fear, and a lack of immediate results hold you back. But what happens when you start thinking big and playing big? The results can be transformative.Key Themes and TopicsPlaying Big vs. Playing SmallKatie reflects on her past experiences of self-limitation and encourages listeners to avoid thinking small.She stresses the significance of stepping out of one's comfort zone, taking calculated risks, and setting ambitious goals.Environmental InfluenceThe episode highlights the importance of surrounding oneself with positive influences and engaging in inspiring projects.Katie asks listeners to evaluate their environment and make necessary changes to foster growth and enthusiasm.Social Media StrategiesKatie emphasizes the role of consistent and authentic social media engagement in building a strong brand.She discusses the need for a strategic content calendar and the benefits of using dynamic content to attract and engage an audience.Investing in Personal DevelopmentContinuous personal and professional development is a recurring theme, with Katie sharing her experiences with coaches, masterminds, and workshops.The importance of learning and growing as an entrepreneur is underscored.Long-term Benefits of Playing BigThe episode concludes with a discussion on the long-term advantages of maintaining a bold and confident approach in business.Katie encourages resilience, patience, and perseverance in achieving business goals and enhancing overall well-being.00:00 Introduction to Quick Cast Episodes00:14 Reflecting on Confidence and Playing Small01:39 The Power of Thinking Big02:03 Sponsoring Events and Pushing Comfort Zones03:07 Launching a Podcast as a Bold Move03:59 Social Media Strategies for Playing Big05:25 Five Strategies to Start Playing Big06:31 Personal Development and Continuous Learning08:44 The Importance of Authenticity09:07 Incorporating Magic Mind into Your Routine09:52 Long-Term Benefits of Playing Big11:19 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab---------------------------------------------------------------------------------You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain----------------------------------------------------------------------------------#mindset #confidence #businessgrowth #socialmediagrowth #businesssuccess #howtobeasuccessfulbusinessowner #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

GET YOUR 75 HOOKS HERE: https://www.keenyakelly.com/75hooks/In this week's episode of Rocky Mountain Marketing, we're diving deep into the world of short form video content strategy with none other than Keenya Kelly. From TikTok marketing for business to vertical video marketing tips, we covered it all.In this episode, you will be able to:Master the art of creating thumb-stopping short-form video content that captivates your audience's attention.Uncover the secrets to leveraging TikTok as a powerful marketing tool for your business, reaching a younger and highly engaged audience.Discover the key techniques for crafting compelling vertical videos that stand out and drive higher engagement on social media platforms.Learn how to craft irresistible video hooks that instantly grab your audience's interest and keep them hooked throughout your content.Explore effective strategies for growing your email list through strategic and engaging social media tactics.The key moments in this episode are:          00:00:00 - Introduction to Rocky Mountain Marketing                  00:00:30 - Importance of Short Form Video                  00:03:40 - Creating Effective Short Form Video Content          00:07:31 - Moving Audience from Brand Awareness to Action          00:10:10 - Power of Hooks in Short Form Video          00:13:02 - Importance of Captions on TikTok          00:14:43 - Importance of Hashtags on TikTok          00:16:57 - YouTube Content Strategy          00:19:09 - Live Video Strategy          00:22:36 - Future of TikTok          00:26:08 - The Challenge of Stopping the Scroll          00:26:43 - Overcoming Resistance to Short Form Video          00:28:03 - Success Story: Dr. Mary Claire Haber          00:29:41 - Connect with Keenya Kelly       Visit Keenya Kelly social media pages:Website: https://www.keenyakelly.com/LinkedIn: https://www.linkedin.com/in/keenyakelly/Instagram: https://www.instagram.com/keenyakelly/Youtube: https://www.youtube.com/c/KeenyaKellyLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

Is your Instagram strategy feeling a bit stagnant? Tune into our latest QuickCast episode for exclusive insights from Instagram chief Adam Mosseri. We dive deep into the key factors driving post reach, the transformative power of video content, and the future of content discovery on the platform.Key Takeaways:1. Content Shares Matter: Mosseri emphasizes the importance of content shares in driving reach. The more your content is shared, the better it performs.2. Video Dominance: More than half of the time spent on Instagram is dedicated to video. Embrace video content to engage your audience effectively.3. AI-Based Recommendations: Instagram is focusing on showing users content from profiles they don’t follow, similar to TikTok’s "For You" feed.4. Support for Smaller Creators: Instagram aims to support smaller creators and improve their reach, though results may vary.5. Silent Viewers: Around half of all video impressions on Instagram are viewed with the sound off, so incorporating on-screen text is crucial.Stay ahead of the curve by leveraging these insights to refine your Instagram strategy. Subscribe to "Rocky Mountain Marketing" for more expert tips and strategies to elevate your social media game.Ready to explore the future of Instagram? Let’s dive in together!00:00 Introduction to Instagram's Latest Trends00:44 Insights from Instagram Chief Adam Mosseri01:35 Boosting Your Focus and Productivity02:39 Key Factors Driving Instagram Reach03:45 The Power of Video Content04:45 AI-Based Recommendations and Content Discovery07:41 Opportunities for Smaller Creators08:51 The Importance of Silent Viewers and Political Content09:42 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab---------------------------------------------------------------------------------You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain----------------------------------------------------------------------------------#adammosseri #instagramupdate #adammosseriinterview #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Marketing expert Jerry Potter shares insights on the Modcast approach, transitioning from live shows to podcasts, overcoming camera shyness, monetizing podcasts, and structuring content efficiently for listener engagement.

What if small tweaks to your social media habits could lead to big results? Sounds too good to be true, right? Well, it's entirely possible with the concept of atomic habits. In this episode, you will be able to:Mastering Atomic Habits for Explosive Social Media GrowthUnlock the Secrets of Building Good Social Media HabitsUnleash a Consistent Social Media Engagement StrategyDiscover the Art of Reviewing Social Media Metrics for SuccessEquip Yourself with Tools for Maintaining Social Media ConsistencyThe key is to start small, stay consistent and track progress. Tiny improvements made daily, weekly or monthly will compound into something significant in the long run.What atomic social media habits are you ready to adopt first? Have you tried any of these techniques already?The key moments in this episode are:00:00:00 - The Power of Atomic Habits00:01:24 - The Impact of Small Changes00:03:04 - Applying Atomic Habits to Social Media00:10:59 - Applying Atomic Habits Cycle to Social Media00:14:45 - Building Social Media Habits for Growth00:15:08 - The Atomic Habits Cycle00:15:29 - Engagement and Continuity00:15:50 - Connecting Beyond the Podcast Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlabYou have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain#atomichabits #book #habits #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.1. The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.2. Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.3. Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.4. New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.5. Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.00:00 Introduction to Rocky Mountain Marketing00:30 Meeting Today's Guest: Michelle Raymond01:43 The Importance of LinkedIn Company Pages03:45 Michelle's Journey with LinkedIn06:56 Features and Strategies for LinkedIn Company Pages16:39 Engaging Employees on LinkedIn26:21 Building Brand Thought Leadership33:45 Conclusion and FarewellVisit Michelle J Raymond social media pages:Website: https://michellejraymond.com/LinkedIn: https://www.linkedin.com/in/michellejraymond/Instagram: https://www.instagram.com/good_trading_co/?hl=enYoutube: https://www.youtube.com/@MichelleJRaymondLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

In this Quickcast episode, we dive into the latest LinkedIn news that's set to revolutionize your social media strategy. Discover how LinkedIn's new short-form video feature can boost your engagement and elevate your professional brand. We'll explore why this update is a game-changer for small business owners and how to leverage it without falling into cookie-cutter tactics.1. Understanding LinkedIn's New Feature: Learn about LinkedIn's latest short-form video feed and how it differs from other social media platforms.2. Enhancing Engagement: Discover strategies to boost your LinkedIn engagement using short-form video content, tailored specifically for professionals.3. Building a Personal Brand: Find out how to effectively use video to build and strengthen your personal brand, making you more relatable and memorable to your audience.4. Tailored Content Creation: Get tips on creating impactful, non-cookie-cutter video content that resonates with LinkedIn's professional audience.5. Step-by-Step Implementation: Gain a clear, actionable process for incorporating short-form videos into your social media strategy to maximize visibility and growth on LinkedIn.Join us for a step-by-step process to make the most of this exciting new tool and stay ahead in the ever-evolving world of social media.00:00 Major LinkedIn Update Announcement00:20 Introduction to LinkedIn's New Short Form Video Feed01:13 The Power of Video for Personal Branding02:15 How to Use LinkedIn's New Video Feature03:08 Why LinkedIn is Embracing Video Content04:19 Tips for Leveraging LinkedIn's Video Feature05:16 LinkedIn's Strategy and Future Plans07:47 Practical Advice for Creating Video Content10:47 Conclusion and Final ThoughtsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinnews #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Does this sound familiar? You've been told to just keep pushing your sales pitch harder, but the more you push, the more frustrated and exhausted you feel. It's like hitting a wall and not seeing any results, leaving you feeling drained and questioning if you're ever going to break through. Let's change that narrative and find a more effective approach together!In this episode, you will be able to:1. Mastering Strategies for High Ticket Sales Conversion: Unlock the secrets to closing big deals and boosting your revenue.2. Conquering Challenges as a Business Owner: Discover how to navigate obstacles and emerge stronger as an entrepreneur.3. Harnessing the Power of Belief Systems in Business: Learn how your mindset can shape your success in the business world.4. Crafting Effective Social Media Strategies: Uncover the key tactics to elevate your brand's online presence and engagement.5. Leveraging Personal Stories in Marketing: Uncover how to connect with your audience on a deeper level and drive impactful engagement.00:00 Introduction to Rocky Mountain Marketing00:30 Meet Today's Guest: Craig Andrews00:47 Craig's Inspirational COVID-19 Recovery Story05:30 The Importance of Systems in Business06:59 Changing Belief Systems for Business Success12:45 Understanding the Value of Your Work18:19 Craig's First-Time Offer Strategy21:48 Building Trust with Prospects28:48 Conclusion and How to Connect with CraigVisit Craig Andrews social media pages:Website: https://allies4me.com/Facebook: https://www.facebook.com/allies4meLinkedIn: https://www.linkedin.com/company/3559775/Youtube: https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1QLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#salespitch #salesstrategies #podcast #contentcreators #socialmediastrategy #contentcreation #smallbusinessowners #businesspodcast #community #connection Hosted on Acast. See acast.com/privacy for more information.