In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.

00:00 Introduction to Rocky Mountain Marketing

00:50 Meet Today's Guest: LinkedIn Top Voice

01:55 The Power of LinkedIn and Digital Marketing

05:45 The Impact of Podcasting and Personal Branding

06:30 Leveraging IMDb for Business Growth

09:42 The Concept of Search Engine Marketing

18:11 The Importance of Verification on LinkedIn

24:40 The Power of Phone Calls and Networking

29:42 Connecting with Vinnie and Wrapping Up

30:58 Closing Remarks and Call to Action"

Visit Vinnie Potestivo’s social media pages:

Linkedin: https://www.linkedin.com/in/vinniepotestivo/

I Have a Podcast: https://vpetalent.com/i-have-a-podcast/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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