Buckle up for a game-changing journey into the world of intentional social media presence.


In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach.


Here are the main points I discussed:

1.  Change in Social Media Strategy: Encourages posting less but with more impact.

2. Importance of Personal Connection: Advocate for incorporating personal elements into social media and emphasis on building a community through personal connections.

3. Introduction of the Four-Post Strategy: The strategy includes Awareness, Elaboration, Community Building, and Action posts.

4. Application of Four-Post Strategy: Each post serves a specific purpose: Awareness of Thanksgiving ideas, Elaboration on one idea (e.g., pumpkin pie recipe), Community Building (sharing personal practices), and Action (inviting followers to a Friendsgiving event).


5. Moving Away from Content Pillars: Encourages storytelling and sharing personal experiences instead of generic posts.


Ready to post less and achieve more? My Four-Post Planner awaits you at katiebrinkley.live/4. It's time to ditch the noise, embrace intentionality, and elevate your social media game.


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab




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