Social Media Referral Traffic Drop: Strategies and Insights for 2023 Digital Marketing

Are your website's social media referrals dwindling? Discover why website traffic from platforms like Facebook and 'X' has plummeted and how to adapt your social media strategy for 2024!

In this episode, Katie delves into the alarming decline of referral traffic from major social platforms like Facebook and others. Drawing from data by Similarweb and Axios, she explores the rise of short-form video content, the strategic shifts of Meta and other platforms, and the implications for digital marketers. How should brands adapt to these changes? Is it time to redefine success metrics in the social media landscape?

Join us as we break down the data, unpack the reasons behind the trend, and discuss actionable strategies to navigate the ever-evolving digital marketing realm in 2023. Whether you're a seasoned marketer or just keen on understanding the digital shifts, this episode offers valuable insights to stay ahead in the game.

Tune in to learn more about the changing dynamics of social media and discover how to stay ahead of the curve in 2024.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#Facebook #WebsiteTraffic #denverbusiness #socialmediaforbusiness

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