How Much Time Should Entrepreneurs Spend on Social Media?

In this episode, we delve into the world of social media, exploring how much time entrepreneurs should ideally spend on these platforms to effectively grow their businesses. We also discuss interesting statistics about consumer behavior on social media.

Key Points:

1. Quality Over Quantity (Starts at 2:00): We discuss the concept of quality over quantity in social media marketing and share a statistic from VerticalResponse about how much time small business owners typically spend on social media.
2. Understanding Your Audience (Starts at 4:00): We emphasize the importance of understanding your audience for effective social media marketing. We talk about the concept of buyer personas and how setting specific objectives can help entrepreneurs use their time more effectively on social media.
3. Consumer Behavior on Social Media (Starts at 6:00): We share a statistic about the average time Americans spend on social media per day and discuss how consumer behavior on social media changes during the summer months. We also discuss how understanding these behaviors can help businesses tailor their social media marketing strategies.

Resources Mentioned:

• VerticalResponse survey on small business owners' time spent on social media
• Statistic on average time Americans spend on social media per day
• Study on increased social activity during summer months

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