How Much Time Should Entrepreneurs Spend on Social Media?

Quality Over Quantity (Starts at 2:00): We discuss the concept of quality over quantity in social media marketing and share a statistic from VerticalResponse about how much time small business owners typically spend on social media.

Understanding Your Audience (Starts at 4:00): We emphasize the importance of understanding your audience for effective social media marketing. We talk about the concept of buyer personas and how setting specific objectives can help entrepreneurs use their time more effectively on social media.

Consumer Behavior on Social Media (Starts at 6:00): We share a statistic about the average time Americans spend on social media per day and discuss how consumer behavior on social media changes during the summer months. We also discuss how understanding these behaviors can help businesses tailor their social media marketing strategies.