Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this episode of Rocky Mountain Marketing, we sit down with Chris Williams, an experienced marketer and entrepreneur, to discuss some key strategies for identifying and reaching your ideal clients.Some of the topics discussed in this episode include:The importance of identifying your ideal client and understanding their needs and preferencesHow to create a clear and compelling value proposition that sets you apart from the competitionTips for building brand awareness and generating interest in your products or services Strategies for turning your expertise into a valuable mastermind program The benefits of collaboration and networking in the marketing industryIf you're looking to attract and retain more of your ideal clients, this episode of Rocky Mountain Marketing is a must-listen.To learn more about Chris Williams and his work, visit his website at www.chriswilliams.com or thru his podcast, https://groupcoachnation.com/And don't forget to check out Rocky Mountain Marketing on our website at www.rockymountainmarketing.com or follow us on social media for the latest updates and insights. https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

For this week's Rocky Mountain Marketing Quickcast episode, all the way from Cleveland, Ohio, in the Creator Economy Expo or CEX, Katie discusses the collaboration mentality she's currently experiencing in this summit. She was amazed as how business owners come together for the purpose of connecting and lifting each other up. As business owners, there are struggles and challenges that only us will understand, and coming to this kind of event gives us just the community-love that we need.Her biggest takeaway was from Jesse Cole, owner of Savannah Bananas Baseball Team. Savannah Bananas is a baseball team who does things differently. Instead of cheerleaders, they have dancing Nanas. Everyone loved it. This is what makes them stand out. This is why people follow them and identify themselves as fans. As business owners, we have to create something memorable. How can we stand out? How will you show up to your community so that they will support you as your true fans?Given that the world of entrepreneurship can be frustrating and overwhelming, how can you support your community? How can you navigate entrepreneurship together?Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

On this edition of Rocky Mountain Marketing, our focus will be on a common conundrum: should a business prioritize branding or marketing? We'll be joined by Tonya Eberhart and Michael Carr, hosts of the Be BOLD Branding podcast and co-founders of BrandFace, a comprehensive personal brand development program that has aided numerous coaches, creators, and specialists in creating and promoting a lucrative personal brand. Together, we'll explore the topic and offer insights to help you make an informed decision.In this episode, you will learn the following :1. How can personal branding help make your marketing more profitable?2. What are the five critical questions that every great brand must answer?3. How can a Mastermind setting help you build your brand from the ground up?Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Tonya Eberhart and Michael Carr’s social media pages: Linkedin (Tonya): https://www.linkedin.com/in/tonyaeberhartWebsite (Tonya): https://tonyaeberhart.com/Linkedin (Michael): https://www.linkedin.com/in/mikecarrincWebsite (Michael): https://www.michaelcarr.com/Brandface: https://brandfacestar.com/Brandface (Linkedin): https://www.linkedin.com/company/brandface-starBe BOLD Branding (Podcast): https://podcasts.apple.com/us/podcast/be-bold-branding/id1499879322Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ready to elevate your Instagram game? In this episode of Rocky Mountain Marketing, we explore the ins and outs of Instagram's new 5-link bio feature and how you can harness its power to supercharge your digital marketing efforts. Say goodbye to relying on third-party "link in bio" solutions like Linktree and Beacons, and welcome a seamless, in-app experience that drives results.Learn how to optimize your 5-link bio by strategically organizing your links, creating visually appealing content, tracking performance, and experimenting with different types of links to resonate with your audience. Plus, discover how to enhance your brand presence, stay informed about Instagram's evolving features, and adapt your marketing strategy for future success.Don't forget to subscribe to Rocky Mountain Marketing for more digital marketing insights and strategies tailored for entrepreneurs, coaches, consultants, and realtors.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I reunited with my very dear friend, Jordache Johnson, a power partner expert who believes building relationships is essential to business growth and that sticking to fundamentals simplifies progress. He helps entrepreneurs and CEOs increase their visibility, impact, and revenue through meaningful connections, innovative technologies, and systems that are based on principles.In this episode, you will learn the following:1. How to leverage relationships to grow business: Understand how powerful relationships are in business, and how to focus on the human instead of the end goal of networking.2. Learning skills through experience: Learn how to develop million-dollar skills by gaining experience and getting paid to solve problems for people.3. Applying timeless principles to business growth: Leverage timeless principles to simplify business growth, instead of relying on constantly changing tactics and strategies.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jordache Johnson’s social media pages: Website: https://jordachejohnson.com/Linkedin: https://www.linkedin.com/in/jordachejohnsonLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

This week on Rocky Mountain Marketing Quickcast Episode, Katie shares her expertise on how to maximize Instagram's potential for businesses despite the constantly changing algorithm. She delves into the different algorithms for Reels, Stories, the feed, and the Explore page, and offers valuable tips on how to adapt your strategy to reach your target audience. From posting consistently to focusing on video content, using relevant keywords and hashtags, and driving engagement through quality calls to action and story stickers, Katie's insights will help businesses achieve their goals on Instagram. Don't miss out on this informative episode of the Rocky Mountain Marketing Quickcast.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

For this month’s Business Besties episode, join me and Kendra as we find out how to improve your online visibility by learning how to create a killer social media bio and profile picture for your Instagram account.Discover our tips in improving your online visibility in this amazing conversation where we talked about:1. Optimize your Instagram bio for SEO and make sure it is searchable2. Take a great profile photo for your Instagram account3. Creating a niche statement for your Instagram bio to attract your ideal audienceLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra’s social media pages:LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/ Website: https://girlmeansbusiness.com Podcast: Girl Means BusinessLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing Quick Cast, Katie shares her insights on the top social media platforms for businesses in 2023 and how to maximize their impact. With so many platforms available, it can be overwhelming to decide which ones to invest in. She provides valuable tips for businesses to effectively use Instagram, Facebook, TikTok, and live audio platforms like podcasts and Clubhouse to expand their network and reach their target audience. She emphasizes the importance of producing valuable content, engaging with followers, and being authentic to build a loyal following and expand reach. This podcast is a must-listen for any business looking to optimize their social media presence and stay ahead of the competition.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In today's digital age, content creation has become a lucrative industry. With the rise of the creator economy, more and more entrepreneurs are entering the market, hoping to build their own platforms and become successful content entrepreneurs.Content marketing expert Joe Pulizzi shares valuable insights on how to build a successful platform and become a content entrepreneur. By focusing on a content tilt, building a minimum viable audience, and experimenting with different strategies, entrepreneurs can achieve success in the creator economy.In this Rocky Mountain episode, Katie and Pulizzi talked about the following:Emphasizes the importance of focusing on a specific content niche and building a minimum viable audience before monetizing. The rise of Web Three and NFTs Tips on community building and outbound engagement. Whether you're starting out in the creator economy or looking to grow your platform, this podcast is a must-listen for anyone seeking to achieve success in content entrepreneurship.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Joe Pulizzi’s social media pages: LinkedIn: https://www.linkedin.com/in/joepulizzi/Website: https://www.joepulizzi.com/The Tilt Newsletter: https://www.thetilt.com/CEX: https://cex.events/Discount code for $100 off: Katie100Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentcreation #entrepreneur #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the world of Clapper, the newest social media platform that focuses on short-form video content. Join us as we discuss what Clapper is, the type of content that works best on the platform, and how it can benefit your business.Timestamps:[00:30] Part 1: What is Clapper? - Introduction to Clapper, its origins, and user interface.[02:00] Part 2: Content on Clapper - The type of content that works best, including short-form videos, authentic content, visual storytelling, and niche-specific content.[04:30] Part 3: Is Clapper Right for Your Business? - Potential benefits for businesses, tips on integrating Clapper into your social media strategy, and case studies of successful businesses on the platform.[07:00] Conclusion - Recap of the episode and encouragement to explore Clapper for your business.Watch the video version of this episode in our YouTube channel: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwKey Takeaways:Clapper is a rapidly growing social media platform that focuses on short-form video content.Authentic, engaging, and visually appealing content works best on Clapper.Businesses in creative industries or with a B2C focus can benefit from using Clapper to increase brand visibility, access new audiences, and build a loyal following.To succeed on Clapper, be authentic, consistent, and responsive to your audience.Resources & Links:Clapper's Official Website: https://clapperapp.com/Connect with Katie on Clapper: @katiebrinkleyConnect with us:Share your experiences with Clapper on social media using the hashtag #ExploringClapperRMMClubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlabDon't forget to subscribe for future episodes exploring the latest trends in social media, digital marketing, and online business growth. Hosted on Acast. See acast.com/privacy for more information.