Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

In this episode of Rocky Mountain Marketing Quick Cast, Katie takes a break from discussing AI and focuses on the basics of social media marketing. She explains the importance of a content calendar, which is a tool to plan and organize content creation and distribution, and how it helps businesses remain consistent. Katie shares the benefits of using a content calendar, including improved planning and organization, increased efficiency, and better collaboration amongst team members. She also emphasizes the need to determine goals and target audience before creating a content calendar.Katie recommends using a tool called Loomly, which she prefers for its full calendar view and ability to have multiple contributors. However, she acknowledges that there are other free tools available, like Google Sheets and the Meta Business Suite. Katie also advises businesses to choose a content format and tool that suits their team's needs and preferences. Lastly, Katie explains how often businesses should post on social media and suggests a three-post-a-week strategy, but encourages businesses to be consistent with their posting schedule. She also stresses the importance of assigning roles and responsibilities to ensure collaboration and success in social media marketing.By having a content calendar in place, businesses can create a strategy, determine what content works best for their ideal clients and customers, and achieve their marketing goals more efficiently.Free Content Calendar: katiebrinkley.com/content-calendarTry Loomly: https://get.loomly.com/u96f4gxlchh4Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

After 18 years of navigating the ever-changing social media landscape, Austin Armstrong, an experienced digital marketer and entrepreneur, embarks on a mission to help others succeed, only to discover the ironic barriers to overnight success.You will learn how to unlock the potential of your business with the power of digital marketing in this amazing conversation where we talked about:How is it possible to gain 1.5 million followers and 200,000 followers a month on social mediaWhat is the secret to creating engaging and evergreen content for social media platformsHow can one use automation and AI to build a successful digital marketing strategyLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Austin’s social media pages:Website: https://socialtypro.com/team/austin-armstrong/Links: https://www.syllaby.io/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedIn: linkedin.com/in/katiebrinkleyYoutube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: instagram.com/iamkatiebrinkley/Facebook: facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In today's episode of Rocky Mountain Marketing Quick Cast, we'll be discussing a topic that's of critical importance to businesses today: How AI will impact the way we do business?As we dive into 2023, there's no doubt that AI technology is continuously revolutionizing the business landscape. From chatbots to predictive analytics and machine learning, AI is already being used in a variety of ways to help businesses become more streamlined, cost-effective and productive. While there are a lot of positive impacts, AI is starting to raise concerns leading to job loss especially for writers.Just a month ago, I came across Ann Handley's LinkedIn post about ChatGPT and I love the many points she raised about how AI put writing "into the scene" again. She highlighted the importance of how we look at AI as a tool to enhance our work and definitely not to be the creator itself. My take is to approach it with caution and awareness. AI should not be a human replacement for creativity.We'll discuss how important it is to be ethical while using AI because as the day goes by, more and more AI tools are coming out, and there's no stopping it. It's up to us as to how we will maximize the potential of AI to transform our businesses and stay ahead of the curve.Join us as we explore this exciting and complex topic. How will AI impact the way we do business? The answer may surprise youLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I am joined by my good friend, Vince Warnock and dived into the world of AI. In his latest book, ChatGPT For Marketers, he provided a practical guide to using AI for a never-ending stream of fresh and original content ideas and creation. It’s important to look at artificial intelligence as tools to empower us and not something that will take over our jobs.In this episode, you will learn the following :1. Vince’s journey from just a “dream job” to something that he is really passionate about2. Google's breakthrough in AI and how chatGPT can be used to ideate and make content more engaging3. The benefits and drawbacks of using chatGPTLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Vince Warnock’s social media pages:Instagram:  https://www.instagram.com/chasingtheinsights/?hl=enLinkedin: https://nz.linkedin.com/in/vdub01Twitter: https://twitter.com/vdub01Facebook: https://www.facebook.com/vdub01/Website: https://chasingtheinsights.com/Other websites, books, and links that was mentioned:ChatGPT For Marketers by Vince Warnock: https://www.amazon.com/ChatGPT-Marketers-practical-never-ending-creation/dp/1991197349Chasing the Insights by Vince Warnock:https://chasingtheinsights.com/chasing-the-insights-book/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of our podcast where we discuss the latest update on Capsho 2.0 - the AI tool for podcasters. In this episode, we will explore the background and philosophy behind the change and how the human creator remains at the center of content creation.We will delve deeper into the centerpiece of Capsho 2.0 - the HumAIn Editor, which gives creators full control, flexibility and customizability over their content creation. This includes creating templates/structures for different assets, drag-and-droppable editor screen, and multiple options for each block.Capsho 2.0 also offers exciting new features like the Tone of Voice chooser, parallel processing, preview of transcripts, and different blog post types to choose from such as How To, Q&A, and Listicle. And there's a lot more to come too!Join us as we explore the possibilities of Capsho 2.0 and how it can help you streamline your content creation process while giving you the freedom to stay in control. Tune in now!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In today's episode of Rocky Mountain Marketing, I am joined by James Hipkin, a man who has helped his clients build their businesses through digital marketing through websites, social media and digital marketing.It was an amazing conversation as we discussed with James the following points:The importance of having a website in this digital age and avoiding “checkbox-ism”Gaining traffic on your website How a website can support your business’ growthLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit James’ social media pages:LinkedIn - https://www.linkedin.com/in/jameshipkin/ Website - https://inn8ly.com/six-second-website-audit/ Other websites, books, and links that were mentioned:GoDaddyWixGoogle’s Search Console ToolsLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

For your weekly dose of social media news, Katie discusses the latest on Facebook blue badge. Just recently Mark Zuckerberg the launch of Meta Verified. It is a paid subscription service that costs around $12 a month. This is similar to what Elon Musk launched on Twitter, which was originally $4.99 a month but recently raised to $12.99 a month. As the blue badge becomes increasingly popular and necessary for many users, is it worth it to pay for this subscription?In this Quick Cast episode, Katie talked about:1. Pros and cons of having a verified social media account.2. Advantages of being verified are increased credibility and access to exclusive features, both of which can help brands and individuals looking to build trust.3. Meta verified as an option for people on Twitter, Facebook, and Instagram and involves a monthly subscription fee of about $12.Learn more about the pros and cons of getting this subscription and if it's really worth your money.Looking to optimize your Facebook presence for business growth? In this podcast, we'll be diving into the different ways to use Facebook for business purposes, including personal pages, business pages, and groups. We'll discuss the advantages and disadvantages of each feature, and provide tips on how to best optimize each of them for business use. Whether you're just starting out or looking to grow your existing presence, this podcast will provide valuable insights and strategies to help you make the most of Facebook as a marketing tool. Join us as we explore the world of Facebook for business and help you take your online presence to the next level!Listen to the newest episode of Rocky Mountain Marketing with Katie Brinkley to learn more!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In today's episode of Rocky Mountain Marketing, we are joined by Atiba de Souza, a renowned international speaker and SEO expert who has built a $10 million system for the EPA. With nearly 25 years of experience in the digital marketing and entrepreneurship space, Atiba has become an authority on SEO and content strategy. Tune in to this episode so that you can unlock the power of digital marketing!It was an amazing conversation with Atiba de Souza where we talked about: How to leverage SEO to drive traffic to your business and create content that people actually want to consume.Uncovering the three keys to traffic: being obsessed with your audience, having a content strategy, and utilizing SEO. How to use YouTube as a search engine and optimize video content for Google’s video-first search inventory.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Atiba de Souza’s social media pages:LinkedIn: https://www.linkedin.com/in/atibadesouzaWebsite: https://atibadesouza.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

Looking to optimize your Facebook presence for business growth? In this podcast, we'll be diving into the different ways to use Facebook for business purposes, including personal pages, business pages, and groups. We'll discuss the advantages and disadvantages of each feature, and provide tips on how to best optimize each of them for business use. Whether you're just starting out or looking to grow your existing presence, this podcast will provide valuable insights and strategies to help you make the most of Facebook as a marketing tool. Join us as we explore the world of Facebook for business and help you take your online presence to the next level!Listen to the newest episode of Rocky Mountain Marketing with Katie Brinkley to learn more!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

For this month’s Business Besties episode, Kendra and I discuss the importance of your Instagram’s Bio to connect with your audience, as well as to establish your brand’s identity.Discover our tips in optimizing Instagram Bios in this amazing conversation where we talked about:What should you use as Instagram handle?How to optimize your Instagram bio?Do's and don'ts of your Instagram bioLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra’s social media pages:LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/ Website: https://girlmeansbusiness.com Podcast: Girl Means BusinessLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.