
Rocky Mountain Marketing- Digital Marketing for Entrepreneurs
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Apr 4, 2023 • 32min
Boost Your Confidence & Overcome Public Speaking Anxiety with Reesa Woolf
Reesa Woolf, a professional public speaking coach for over 25 years, shares her insights on how to command an audience's attention and overcome stage fright in this episode of Rocky Mountain Marketing. Reesa Woolf is an international TED Talk trainer and author of the book "Mr. Bear Speaks Without Fear". She has 25 years of experience teaching public speaking and specializes in helping people overcome their fear of public speaking and boost their confidence.In this episode, you will learn the following:How to speak confidently in front of large groups and reduce speaking fear.Tips on creating effective videos to engage viewers and build a following.Strategies for writing and delivering a speech that captures your audience and conveys your message clearly.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Reesa Woolf’s social media pages: Linkedin: https://www.linkedin.com/in/reesawoolfphdMr. Bear Speaks Without Fear (Book): https://www.amazon.com/Mr-Bear-Speaks-Without-Fear/dp/0967944201Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 30, 2023 • 12min
The Secret to Success in Content Creation: Why Learning Matters More Than Likes
In this episode, Katie Brinkley, a content creator with approximately 20,000 combined followers, shares her insights on the most painful part of content creation and offers a solution to overcome it. She explains why the middle stage of content creation is so difficult and how measuring your success and self-worth on likes and engagement is a guaranteed way to burn out and quit. Instead, she proposes a mindset shift towards focusing on learning and improving, which is the key to success in content creation.We hope you enjoy this episode and learn something new about content creation. Don't forget to subscribe to our podcast and leave a review!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialp Hosted on Acast. See acast.com/privacy for more information.

Mar 28, 2023 • 31min
From Confusion to Clarity: How Storytelling Grows Your Business with Alex Street
In this episode of Rocky Mountain Marketing, I had the pleasure of speaking with Alex Street, who shared his thoughts on the power of narrative for entrepreneurs looking to forge genuine bonds with their target demographic. He also spoke on how articulating one's narrative may assist entrepreneurs gain insight and self-assurance by highlighting their most significant personal or professional development.In this episode, you will learn the following :How can business owners reap the rewards of using stories?How the art of storytelling may lead you from obscurity to understanding.How to establish an honest connection with your audience/listeners.How he applies his training in theology to the art of storytelling.Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Alex Street’s social media pages:Website: https://www.alexstreet.ca/Instagram: https://www.instagram.com/streetsays/?hl=enTwitter: https://twitter.com/StreetSaysLinkedin: https://ca.linkedin.com/in/alexstreetLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 23, 2023 • 11min
Breaking Free from Writer's Block: Endless Content Ideas for Creators
In this 10-minute episode of the Rocky Mountain Marketing Podcast, host Katie Brinkley shares valuable insights on overcoming writer's block and generating a constant stream of content ideas. Katie discusses various techniques and strategies to help content creators maximize their output and avoid the dreaded blank screen. Tune in to discover:The Hub and Spoke Model: How to turn a single piece of content into multiple, smaller piecesStealing Like an Artist: Ethically drawing inspiration from other creatorsSelf-Inspiration: Using your past content to generate new ideasFinding New Angles: Repurposing and improving content with fresh perspectivesTry Metrocool: https://mtr.cool/MCPXVSLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 21, 2023 • 34min
The 7 Laws of Abundance with ShawnQ
On this episode of Rocky Mountain Marketing, I had a conversation with ShawnQ, a seven-figure launch strategist and expert abundance coach. My friend Shawn and I were talking about how, despite the fact that we live in a time of unprecedented abundance, our minds are hardwired to fixate on lack. Together with the seven rules of abundance, he shared his personal story of how he overcome the challenges of making a sale.In this episode, you will learn the following :How can we find out more about the logic and psychology of affluence?In what ways might monetary resources be put to work?Which seven rules of abundance can be used to attract prosperity?Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Shawn Q’s social media pages: Website: https://heyshawnq.com/YouTube: https://www.youtube.com/channel/UCRPPcgDh-e2Sd_irswnUUHwTwitter: https://twitter.com/HeyShawnQResources mentioned: Abundance Now! Summit 2023 https://event.abundancenowsummit.com/register-summitLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 16, 2023 • 14min
Why Should You Create a Content Calendar?
In this episode of Rocky Mountain Marketing Quick Cast, Katie takes a break from discussing AI and focuses on the basics of social media marketing. She explains the importance of a content calendar, which is a tool to plan and organize content creation and distribution, and how it helps businesses remain consistent. Katie shares the benefits of using a content calendar, including improved planning and organization, increased efficiency, and better collaboration amongst team members. She also emphasizes the need to determine goals and target audience before creating a content calendar.Katie recommends using a tool called Loomly, which she prefers for its full calendar view and ability to have multiple contributors. However, she acknowledges that there are other free tools available, like Google Sheets and the Meta Business Suite. Katie also advises businesses to choose a content format and tool that suits their team's needs and preferences. Lastly, Katie explains how often businesses should post on social media and suggests a three-post-a-week strategy, but encourages businesses to be consistent with their posting schedule. She also stresses the importance of assigning roles and responsibilities to ensure collaboration and success in social media marketing.By having a content calendar in place, businesses can create a strategy, determine what content works best for their ideal clients and customers, and achieve their marketing goals more efficiently.Free Content Calendar: katiebrinkley.com/content-calendarTry Loomly: https://get.loomly.com/u96f4gxlchh4Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 14, 2023 • 37min
Unlocking Vertical Video Success with Austin Armstrong
After 18 years of navigating the ever-changing social media landscape, Austin Armstrong, an experienced digital marketer and entrepreneur, embarks on a mission to help others succeed, only to discover the ironic barriers to overnight success.You will learn how to unlock the potential of your business with the power of digital marketing in this amazing conversation where we talked about:How is it possible to gain 1.5 million followers and 200,000 followers a month on social mediaWhat is the secret to creating engaging and evergreen content for social media platformsHow can one use automation and AI to build a successful digital marketing strategyLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Austin’s social media pages:Website: https://socialtypro.com/team/austin-armstrong/Links: https://www.syllaby.io/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedIn: linkedin.com/in/katiebrinkleyYoutube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: instagram.com/iamkatiebrinkley/Facebook: facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 9, 2023 • 14min
How Will AI Change The Way We Do Business?
In today's episode of Rocky Mountain Marketing Quick Cast, we'll be discussing a topic that's of critical importance to businesses today: How AI will impact the way we do business?As we dive into 2023, there's no doubt that AI technology is continuously revolutionizing the business landscape. From chatbots to predictive analytics and machine learning, AI is already being used in a variety of ways to help businesses become more streamlined, cost-effective and productive. While there are a lot of positive impacts, AI is starting to raise concerns leading to job loss especially for writers.Just a month ago, I came across Ann Handley's LinkedIn post about ChatGPT and I love the many points she raised about how AI put writing "into the scene" again. She highlighted the importance of how we look at AI as a tool to enhance our work and definitely not to be the creator itself. My take is to approach it with caution and awareness. AI should not be a human replacement for creativity.We'll discuss how important it is to be ethical while using AI because as the day goes by, more and more AI tools are coming out, and there's no stopping it. It's up to us as to how we will maximize the potential of AI to transform our businesses and stay ahead of the curve.Join us as we explore this exciting and complex topic. How will AI impact the way we do business? The answer may surprise youLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 7, 2023 • 31min
Will ChatGPT Take Over Our Jobs with Vince Warnock
In this episode of Rocky Mountain Marketing, I am joined by my good friend, Vince Warnock and dived into the world of AI. In his latest book, ChatGPT For Marketers, he provided a practical guide to using AI for a never-ending stream of fresh and original content ideas and creation. It’s important to look at artificial intelligence as tools to empower us and not something that will take over our jobs.In this episode, you will learn the following :1. Vince’s journey from just a “dream job” to something that he is really passionate about2. Google's breakthrough in AI and how chatGPT can be used to ideate and make content more engaging3. The benefits and drawbacks of using chatGPTLike the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Vince Warnock’s social media pages:Instagram: https://www.instagram.com/chasingtheinsights/?hl=enLinkedin: https://nz.linkedin.com/in/vdub01Twitter: https://twitter.com/vdub01Facebook: https://www.facebook.com/vdub01/Website: https://chasingtheinsights.com/Other websites, books, and links that was mentioned:ChatGPT For Marketers by Vince Warnock: https://www.amazon.com/ChatGPT-Marketers-practical-never-ending-creation/dp/1991197349Chasing the Insights by Vince Warnock:https://chasingtheinsights.com/chasing-the-insights-book/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Mar 2, 2023 • 10min
Maximizing Your Entrepreneurial Potential: Unleashing the Power of Capsho
Welcome to this episode of our podcast where we discuss the latest update on Capsho 2.0 - the AI tool for podcasters. In this episode, we will explore the background and philosophy behind the change and how the human creator remains at the center of content creation.We will delve deeper into the centerpiece of Capsho 2.0 - the HumAIn Editor, which gives creators full control, flexibility and customizability over their content creation. This includes creating templates/structures for different assets, drag-and-droppable editor screen, and multiple options for each block.Capsho 2.0 also offers exciting new features like the Tone of Voice chooser, parallel processing, preview of transcripts, and different blog post types to choose from such as How To, Q&A, and Listicle. And there's a lot more to come too!Join us as we explore the possibilities of Capsho 2.0 and how it can help you streamline your content creation process while giving you the freedom to stay in control. Tune in now!Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.