Marketing Operators

Exploring the complexities of forecasting in businesses, from Ridge Wallet's approach to cohort-based forecasting. Balancing goals and morale, preparing for high growth, and the lessons learned from mistakes. The podcast delves into the pitfalls of over and under forecasting, opportunity cost, and informed decision making for business growth.

The podcast discusses key factors in retention strategies, challenges in measuring LTV, incrementality testing, first order value impact, and reactivating unengaged customers.

The podcast covers topics like creative testing, content creation, ad performance analysis, exploring new personas and concepts, finding inspiration from other brands, balancing performance and brand alignment, importance of naming conventions for data analysis, organizing tests and categorizing hooks, testing approaches, CBO and ABO campaigns, budget allocation, and considerations for budget fluctuations.

The podcast delves into the importance of attribution and measurement in marketing, discussing challenges faced, the value of post-purchase surveys, and the role of incrementality. It challenges misconceptions about channel CAC, explores scaling channels and objectives, and emphasizes the need for consistency in measuring performance across different digital channels.