Marketing Operators

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

7 snips

Sep 10, 2024

Jared Brody, Executive VP of Marketing at Resident, leads multiple mattress brands like Nectar and DreamCloud. He discusses the benefits of a multi-brand approach in the direct-to-consumer market. Brody dives into the creation of custom attribution tools for better measurement and analytics, contrasting them with out-of-the-box solutions. He also highlights the significance of geo-testing and data analysis for effective decision-making. The conversation wraps up with insights on optimizing marketing strategies through data-driven creative practices and holiday planning.

Ask episode

Chapters

Transcript

Episode notes

Navigating DTC Marketing Strategies

02:45 • 10min

Exploring CRM Strategies and Customer Lifetime Value in the Mattress Industry

Navigating Attribution Challenges in Data-Driven Marketing

Navigating Customer Support and Marketing Analytics with Custom Solutions

Navigating Data-Driven Marketing

21:20 • 13min

Optimizing Holiday Marketing Strategies

34:17 • 13min

Navigating Consumer Demand and the Power of Data in Marketing

Integrating Data Analysts into Marketing Teams for Enhanced Decision-Making

Harnessing Data for Effective Marketing Strategies

Optimizing Ad Performance: Strategies for Effective Testing and Creative Delivery

Navigating Creative Strategies in Data-Driven Marketing

01:02:36 • 4min

Marketing Team Dynamics and YouTube Strategy

01:06:53 • 6min

Measuring Performance Across Digital Marketing Channels

01:12:37 • 3min