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Jared Brody
Executive VP of Marketing at Resident, overseeing multiple brands in the mattress industry.
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Sep 10, 2024
• 1h 16min
E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
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Jared Brody, Executive VP of Marketing at Resident, leads multiple mattress brands like Nectar and DreamCloud. He discusses the benefits of a multi-brand approach in the direct-to-consumer market. Brody dives into the creation of custom attribution tools for better measurement and analytics, contrasting them with out-of-the-box solutions. He also highlights the significance of geo-testing and data analysis for effective decision-making. The conversation wraps up with insights on optimizing marketing strategies through data-driven creative practices and holiday planning.
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