Jared Brody
Senior marketing executive leading acquisition, CRM, creative ops and the in-house agency work for Resident and Ashley Home; experienced in direct marketing, ad tech, and scaling large media budgets for mattress and furniture businesses.
Best podcasts with Jared Brody
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Sep 10, 2024 • 1h 16min
E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
Jared Brody, Executive VP of Marketing at Resident, leads multiple mattress brands like Nectar and DreamCloud. He discusses the benefits of a multi-brand approach in the direct-to-consumer market. Brody dives into the creation of custom attribution tools for better measurement and analytics, contrasting them with out-of-the-box solutions. He also highlights the significance of geo-testing and data analysis for effective decision-making. The conversation wraps up with insights on optimizing marketing strategies through data-driven creative practices and holiday planning.
Sep 17, 2025 • 44min
S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
Jared Brody, EVP of Marketing at Resident and Ashley Home, dives into the world of mega-catalogs and digital transformation. He shares insights on building an internal agency post-acquisition and linking online ads to real-world sales. Jared discusses using AI for creative generation and optimizing marketing strategies for thousands of products. He also reveals strategies for holiday campaigns and the importance of a performance-driven team culture. Whether you're in DTC or simply curious, his experiences offer valuable lessons for navigating the modern marketing landscape.
