Limited Supply S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)
Sep 17, 2025
Jared Brody, EVP of Marketing at Resident and Ashley Home, dives into the world of mega-catalogs and digital transformation. He shares insights on building an internal agency post-acquisition and linking online ads to real-world sales. Jared discusses using AI for creative generation and optimizing marketing strategies for thousands of products. He also reveals strategies for holiday campaigns and the importance of a performance-driven team culture. Whether you're in DTC or simply curious, his experiences offer valuable lessons for navigating the modern marketing landscape.
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Episode notes
From Direct Marketing To Resident Leadership
- Jared traced his career from direct marketing to brand-side roles, ad tech, and founding product experiments.
- He joined Resident six years ago and used those skills to scale their marketing operations.
Acquisition Synergy Between Resident And Ashley
- The acquisition paired Resident's online marketing strength with Ashley's manufacturing and logistics expertise.
- Jared splits duties, keeping Resident acquisition while building Ashley's internal marketing team.
Build In-House Platform Experts
- Hire platform subject-matter experts in-house to raise execution standards and reduce agency dependency.
- Blend existing internal teams' knowledge with new hires to understand complex legacy businesses.