E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?

Aug 13, 2024

Discover the intricacies of media buying on Twitter, highlighting creative diversity and engaging new audiences. Explore the challenges of inventory management and product launches. Dive into the impact of storytelling on ad effectiveness and metrics analysis. Learn strategies for targeting diverse demographics, especially younger consumers. Unpack the dynamics of marketing premium cookware—contrasting high-quality messaging with cheap content. Finally, discuss the balance between brand building and performance marketing for effective growth.

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Intro

00:00 • 3min

Navigating Campaign Challenges and Creative Marketing

02:31 • 20min

Analyzing Ad Engagement and Metrics

22:06 • 7min

Navigating Marketing Complexity

29:03 • 13min

Exploring Marketing Strategies and the Role of AI in Customer Support

42:14 • 3min

Navigating Premium Cookware Marketing

45:34 • 23min

Optimizing Ad Strategies: Balancing Prospecting and Retargeting

01:08:49 • 2min