00:00 Introduction
02:49 Updates on Personal Projects
03:44 Discussion on Sweeps and Commercial Success
07:02 Product Launch and Inventory Management
10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences
29:16 Pivoting to Appeal to Different Demographics
35:45 Navigating the Different Stages of a Business
38:07 The Importance of Newness and Creative Diversity in Mature Businesses
50:09 The Effectiveness of Different Content Types
52:33 Evaluating the Worth of Retargeting
01:02:54 Balancing Brand Building and Direct Response Marketing
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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