E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?
Marketing Operators
00:00
Navigating Marketing Complexity
This chapter explores the intricacies of measuring and justifying marketing strategies for diverse audiences, particularly focusing on the challenges faced on platforms like Meta. It discusses the significance of data metrics and innovative testing methods to enhance customer acquisition, while considering the strategic targeting of different demographics, particularly the shift towards younger consumers. The conversation emphasizes the importance of resource allocation and optimizing existing campaigns to drive brand growth and reach underserved markets.
Transcript
Play full episode
