

E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates
Sep 17, 2024
The hosts dive into the magic of 'founder mode' and its impact on leadership dynamics. They discuss the innovative use of gifts with purchases to boost sales while navigating changing consumer behaviors. Insights on promoting creative diversity and the challenges faced by direct-to-consumer brands are highlighted. The conversation also touches on the latest updates from Meta, exploring both its advertising strategies and the nuances of attribution models. Finally, they share inventive ways to find affordable creative talent for marketing initiatives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 2min
Labor Day Insights and Sales Strategies
01:57 • 13min
The Impact of AI Tools and Gift Promotions in E-commerce
14:34 • 3min
Marketing Strategies and Founder Dynamics
17:36 • 15min
Leadership Modes and Marketing Insights
32:58 • 7min
Attribution Models and Campaign Strategies
39:40 • 15min
Optimizing Marketing Budgets and Creative Costs
54:38 • 6min
Strategic Content Creation for DTC Brands
01:00:29 • 5min
Exploring Affordable Creative Advertising through Spec Ads
01:05:42 • 2min