E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates
Marketing Operators
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Attribution Models and Campaign Strategies
This chapter explores the speakers' experiences with various attribution models, particularly weighted alpha attribution and incremental attribution using Northbeam data. They analyze A/B testing of different campaign strategies, the impact of engagement metrics on ad effectiveness, and the optimization of video versus static image ads. The conversation highlights the challenges and potential improvements in attribution tools, emphasizing the importance of ongoing testing and adaptation in marketing strategies.
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