Marketing Speak

Learn how to boost authority and increase conversion rates using high-impact landing pages! In the latest Marketing Speak episode, Greg Merrilees, founder of Studio1 Design, joins us to dive into vital strategies to create high-converting landing pages that boost authority and increase trust. Greg shares brilliant examples and tips to optimize pages through speaking, book, event, podcast interview requests, and about pages, and more. You'll also discover valuable social proof and copywriting elements to include on your site. Take your website to the next level and transform visitors into leads! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/432.

Get ready to scale your business through systems and automation! In this week’s episode of  Marketing Speak, we’re joined by Chris Goegan, an expert in guiding entrepreneurs to scale, systemize, and exit their businesses for massive growth and profit.  Chris offers vital insights on how to supercharge your business growth, streamline your processes, and create a profitable exit strategy. 🚀 Chris has helped entrepreneurs gain more growth, time, income, and profit through his proven Engineered Growth Systems Methodology. 📈 He's a business genius and a friend of Michael E. Gerber. 🤝 Whether you want to 10X your biz or prepare it for acquisition, this episode will give you an actionable blueprint so you can take your business to the next level! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/431.

Strategic promotion is the foundation to grow your social influence. This week on the Marketing Speak podcast, featuring Ellen Finkelstein, we are thrilled to bring you a game-changing episode on email marketing! ✉️✨ Ellen is an expert in teaching online entrepreneurs how to share their knowledge globally and maximize income through email marketing. Her unconventional, yet wildly successful email newsletter formula, has positioned her at the top of affiliate leaderboards. Ellen shares incredible insights on how to use daily emails and micro storytelling to boost engagement, find joint venture partners, and leverage AI tools like ChatGPT. Whether you want  to improve your email marketing or partner with influencers in your niche, this episode is a must-listen! Discover the secrets behind Ellen's proven email strategies. Don't miss out on the chance to revolutionize your email marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/430.

In this Marketing Speak episode, discover insider tips on startups and blockchains from serial entrepreneur Kevin Henrikson! Kevin is a seasoned entrepreneur renowned for his groundbreaking work in the evolution of email, collaboration with other entrepreneurs, and the development of Web3 software. He co-founded Acompli, which later evolved into Outlook Mobile, and currently leads the charge at Dust Labs. 🚀 His recent ventures, DeGods and y00ts, are redefining digital art collections and fostering vibrant online communities. In this episode, we unravel the intricate tapestry of Web3 and discuss its evolution from Web1 and Web2. From marketing insights to exploration of the fascinating world of NFTs and digital collectibles, this episode contains a treasure trove of knowledge. Gain valuable lessons from Kevin's journey and discover the future of the digital landscape. 🌐✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/429.  

Train your VAs on AI tools to future-proof their skills. In this week's episode of Marketing Speak, our guest Beejel Parmar leads us on an exploration of the valuable outsourcing of virtual assistants — a game-changer for time-challenged professionals and entrepreneurs.  Beejel kickstarted his first business by hiring 3 Virtual Assistants. Fast forward a decade, and his innovations helped grow a call center from 100 to over 500 VAs! 🚀 Today, Beejel pioneers a unique home-based VA model and empowers global clients to delegate daily tasks and AI work. 🌐💼 Uncover invaluable lessons on productivity, outsourcing, and the power of prioritization. 📈 Don't miss out on strategies that can transform your business and lifestyle! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/428.

It’s important to know your talents and expertise and cultivate them for your business. In this episode of Marketing Speak, we explore how to scale your business growth through content and SEO while also stepping back from day-to-day operations. Graham Robins, the mastermind behind A & A Custom Brokers and BorderBuddy, is on a mission to make business borders disappear. His expertise lies in digitizing the customs clearance process in the US and Canada for carriers, digital platforms, importers/exporters, and customs brokers. 🛃 Discover how to captivate your audience, navigate disruptions, and turn challenges into triumphs.This episode is a goldmine of insights for marketers, entrepreneurs, and anyone who wants to grow and succeed in the digital landscape! 🚀✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/427.

Mastering the art of generating recurring revenue is critical for any business aiming to scale. My guest today, Stu McLaren, knows this well. Since 2008, Stu has worked closely with thousands of entrepreneurs to transform their expertise into profitable membership sites generating up to 8-figures annually. With his wife Amy, Stu also started a charity called Village Impact that has built 15 schools in rural Kenya. He shares how this philanthropic mission taught him the mindset shift of making money to do good. In this episode, we explore Stu's origin story and how he went from money guilt to embracing wealth as a way to increase impact. He explains his 3-part framework for growing a business by focusing on traffic, conversion, and retention. Stu shares specifics on how he achieves 95% membership retention rates. We also discuss actionable habits like constant testing and immersing yourself in supportive masterminds. Stu reveals his strategies for donating revenue and involving his team in giving back. It's a wide-ranging conversation about doing business with both purpose and profit. Stu provides valuable insights for entrepreneurs looking to build recurring revenue models that make a true difference in the world. So, without any further ado, on with the show!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/426.

In this week’s episode of Marketing Speak, Bruce Clay shares the wisdom he has gained from 27 years in practicing SEO. Discover his insights to leverage AI for correct content creation, prepare for a shift to question-based search, explore important SEO patents, have fun with your international offices, and more.  Founder and president of Bruce Clay Inc., Bruce is a trailblazer in the world of SEO. He's the author of Search Engine Optimization All-In-One For Dummies (now in its fourth edition) and Content Marketing Strategies for Professionals. Bruce pioneered in the SEO field by creating the first webpage-analysis tool, the Search Engine Relationship Chart®. Whether you're an SEO enthusiast or a marketing professional, the lessons shared in this episode will empower you to optimize your digital presence effectively. Tune in to this extremely informative discussion! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/425.

Start simply, evolve steadily. If you want to improve your local search marketing results, you don't want to miss our latest Marketing Speak episode. Mike Stewart of Rise Local joins us to discuss review management, online reputation, hiring the right team, and more critical strategies for local businesses.  In 2015, Mike embarked on a groundbreaking journey by founding Rise Local. His passion for promoting businesses traces back to his extensive career in Yellow Pages marketing, where he played a pivotal role in steering businesses through the digital revolution of the early 2000s. Mike's expertise includes directional marketing, sales, and internet marketing, and he’s a pioneer in adapting to the ever-evolving digital landscape. Today, he focuses on driving organic searches to clients' websites through local search marketing. 🌐📈 Tune in now to boost your organic visibility and conversion rates! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/424.

You should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences. Kelvin shares his remarkable start in local meetups and how he’s embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships. Explore his forward-looking wisdom to make the most of the ever-evolving conference experience. If you're intrigued about building a respected event brand with a global impact, this episode is a goldmine of helpful tips and insights!🎙️✨ Don't miss out—let's dive into the show! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/423.