Marketing Speak®

Stephan Spencer
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May 29, 2024 • 55min

451: The Paid Traffic Tectonic Shift with Molly Pittman

Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll learn hot tips like: ✅ Using "ambassador" videos for ultra-relatable ad creative ✅ Setting smart ROAS targets for scalability ✅ Combining AI power and manual targeting strategically ✅ And way more! Whether you're just getting started with paid traffic or already spending 6-figures, this is your chance to learn from one of the best. Listen now and start implementing Molly's proven paid ads plays! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/451.
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May 22, 2024 • 49min

450. Silicon Valley Secrets for Scaling with Gokul Rajaram

Highly accomplished tech entrepreneur and investor Gokul Rajaram shares valuable insights on product engineering, software development, and leveraging AI in business. Learn about his S.P.A.D.E framework for decision-making, efficient meeting strategies, and his philosophy on helping others succeed. Discover Silicon Valley secrets for scaling your business!
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May 15, 2024 • 39min

449. A Framework for Predictable Sales with Tim Hyde

Need a system for predictable sales and happier customers? This episode of the Marketing Speak podcast with our guest Tim Hyde, Australia's top marketing automation expert, breaks down his framework for: ✅ Identifying your ideal clients (and ditching the nightmares) ✅ Building marketing funnels that consistently deliver leads ✅ Nurturing relationships that turn prospects into raving fans Tim also reveals the practical tweaks he made to automate client onboarding and free his team from constant busy work. These are strategies that you can easily apply in your own business. Tim Hyde is the founder and chief automation fixer at Winmore Clients, a multi-award-winning marketing automation agency. He brings vast entrepreneurial experience, having ventured into business at a young age with a fascination for money and opportunities to effectively market businesses. Over his career, Tim Hyde has specialized in identifying opportunities for considerable business growth, particularly through marketing and sales processes that are deeply integrated with technology. His strengths include not only systematizing business processes to ensure consistent customer experiences but also focusing on outcomes that drive predictable revenue and retain clients long-term. Don't keep burning money on random tactics. Listen to this episode to learn more about Tim's method of creating exponential growth! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/449.
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May 8, 2024 • 50min

448. Mastering Meta Advertising with Manol Georgiev

Scale your ecommerce business on Facebook and Instagram in our latest Marketing Speak episode with Manol Georgiev. Manol shares game-changing strategies that allowed his agency to manage over $500M in ad spend! In this value-packed episode, Manol reveals: 🧩 The "secret sauce" creative strategies that crush paid ads 💸 How to achieve a 2x+ ROAS for profitable scaling ⏰ Tips for reviving old videos with new eye-catching openers 📶 Optimizing creatives for maximum performance on the Facebook Newsfeed Don't miss these powerful insights! Tune in to learn how to take your Meta advertising to the next level. The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/448.
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May 1, 2024 • 1h 5min

447. Go Lean to Achieve More with Allan Dib

Expert Allan Dib shares insights on lean marketing for rapid growth, emphasizing daily, weekly, and monthly processes. Topics include efficient marketing strategies, creating valuable assets, revitalizing email lists, plain text strategies, video content on YouTube, and industry transformation.
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Apr 24, 2024 • 48min

446. Unlock SEO Success Using AI with Kris Jones

In this discussion, Kris Jones, a serial entrepreneur, author, and SEO expert, dives into how AI is revolutionizing SEO by enhancing content creation. He emphasizes the importance of using AI to produce tailored, high-quality content while maintaining human oversight for optimal results. Kris shares insights from his journey through digital marketing and how mentorship shaped his approach to business. The conversation also highlights AI's role in future business strategies and the power of intention in unlocking unique marketing opportunities.
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Apr 17, 2024 • 47min

445. How Content Marketing Is Evolving With Andy Crestodina

Expert Andy Crestodina discusses the evolving content marketing landscape, impact of AI on SEO, importance of thought leadership, creating linkable assets, launching LinkedIn newsletters, AI tools for content creation, and unique content strategies during COVID. Insightful discussion on adapting to AI, generating creative campaign ideas, and enhancing audience engagement through personalized content.
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Apr 10, 2024 • 51min

444. Unlock Creativity and Purpose with Debbie Millman

Craft a powerful brand that resonates with your audience! Check out the latest episode of the Marketing Speak podcast featuring Debbie Millman. Debbie is a multifaceted figure: an author, educator, curator, and podcast luminary. She's named "one of the most creative people in business" by Fast Company, "one of the most influential designers working today" by Graphic Design USA, and a "Woman of Influence" by Success magazine. In this must-listen episode, you'll gain insights into building a remarkable brand, staying creative through challenges, and cultivating generosity. Debbie shares wisdom from her decades of experience that will inspire you to design the life you want. Listen now and take your first step! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/444.
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Apr 3, 2024 • 1h 1min

443. Marketing Principles to Live By with Shelley Walsh

Seasoned digital consultant Shelley Walsh shares marketing wisdom in this info-packed episode. Topics include SEO pioneers, building relationships in the industry, embracing discomfort for growth, empowering small businesses on Instagram, and creative thinking techniques. Tune in for actionable insights!
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Mar 27, 2024 • 1h 1min

442. An Operating System for Growth with Gino Wickman

Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this episode of the Marketing Speak podcast with Gino Wickman is a must-listen! 🎙️ Gino, the visionary behind EOS Worldwide and the architect of EOS (Entrepreneurial Operating System), is the author of the acclaimed and top-selling book Traction: Get a Grip on Your Business, along with Get a Grip, Rocket Fuel, How to Be a Great Boss, and What the Heck is EOS? With EOS Worldwide thriving under capable leadership, Gino has shifted his focus to empowering aspiring entrepreneurs with his latest endeavor, Entrepreneurial Leap, channeling his energy into igniting their entrepreneurial journeys. 🚀 This insightful conversation is a must-listen for aspiring and experienced entrepreneurs alike. Gino shares actionable tips from his decades of experience, including conducting reverse accountability charts, leveraging the MyBiz Match tool, and adopting 10-year thinking. Don't miss these invaluable lessons to thrive as an entrepreneur! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/442.

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