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Marketing Speak

443. Marketing Principles to Live By with Shelley Walsh

Apr 3, 2024
Seasoned digital consultant Shelley Walsh shares marketing wisdom in this info-packed episode. Topics include SEO pioneers, building relationships in the industry, embracing discomfort for growth, empowering small businesses on Instagram, and creative thinking techniques. Tune in for actionable insights!
01:01:16

Episode guests

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Quick takeaways

  • Prioritizing brand building and audience service can ensure long-term success amidst industry disruptions.
  • Valuing industry roots and understanding SEO origins through insightful interviews can provide unique perspectives for growth.

Deep dives

The Importance of Brand Focus in Marketing

Focusing on brand has become increasingly important, especially with the ongoing disruptions in the industry due to advancements like AI and SEO integration. Emphasizing the importance of going back to basics and prioritizing what truly matters can ensure a strong position in the ever-evolving landscape. By doubling down on the fundamentals of brand building and audience service, long-term success can be achieved amidst uncertainty and rapid changes.

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