

Marketing Speak
Stephan Spencer
Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
Episodes
Mentioned books

Mar 27, 2024 โข 1h 1min
442. An Operating System for Growth with Gino Wickman
Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this episode of the Marketing Speak podcast with Gino Wickman is a must-listen! ๐๏ธ Gino, the visionary behind EOS Worldwide and the architect of EOS (Entrepreneurial Operating System), is the author of the acclaimed and top-selling book Traction: Get a Grip on Your Business, along with Get a Grip, Rocket Fuel, How to Be a Great Boss, and What the Heck is EOS? With EOS Worldwide thriving under capable leadership, Gino has shifted his focus to empowering aspiring entrepreneurs with his latest endeavor, Entrepreneurial Leap, channeling his energy into igniting their entrepreneurial journeys. ๐ This insightful conversation is a must-listen for aspiring and experienced entrepreneurs alike. Gino shares actionable tips from his decades of experience, including conducting reverse accountability charts, leveraging the MyBiz Match tool, and adopting 10-year thinking. Don't miss these invaluable lessons to thrive as an entrepreneur! ๐งโจ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/442.

Mar 20, 2024 โข 43min
441. Scaling and Monetizing a YouTube Channel with Rafeh Qazi
๐๏ธ Watch your YouTube channel soar in growth. In the latest Marketing Speak episode with Rafeh Qazi, we explore YouTube growth and monetization strategies that can transform your marketing campaigns. Rafeh shares his incredible journey of YouTube channel growth to over 1 million subscribers and how he monetized his channel to profits of over $5 million through digital courses and high-ticket offers! ๐ Rafeh Qazi is a true YouTube mastermind who works closely with creators to guide them to transformative growth and phenomenal success. His unique "single-take" philosophy has enabled him to produce content at lightning speed. Rafeh drops tons of value-packed tips on how to create viral YouTube content, simplify complex topics, automate processes, find top video editors, and so much more. Whether you're just starting on YouTube or looking to take your channel to the next level, this is an episode you can't afford to miss. Tune in now! ๐งโจ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/441.

Mar 13, 2024 โข 52min
440. Be a Marketing Essentialist with Peter Sandeen
Optimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the โmarketer's marketer,โ shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism โ focusing only on critical elements that drive results. Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.

Mar 6, 2024 โข 48min
439. Integrating Technology and Humanity with David Meerman Scott
๐ฃ Learn to create content and stories that matter. On this weekโs episode of Marketing Speak, our guest David Meerman Scott shares his expertise and marketing wisdom. Discover how David taps into and engages with humanity to create valuable content. ๐๏ธ๐ David Meerman Scott is a renowned business growth strategist, advisor to many emerging companies, and an international best-selling author of 13 incredible books, including Fanocracy and The New Rules of Marketing & PR. His wisdom has been translated into 30 languages, from Arabic to Vietnamese, and his books have collectively sold nearly a million copies. Be sure to tune in to get David's brilliant insights to transform your business and leadership approach! ๐ผ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/439.

Feb 28, 2024 โข 38min
438. Anti-Marketing with Tiago Faria
Simplify marketing by stripping it down to its core essentials!๐๏ธ This week on Marketing Speak, Tiago Faria shares his unique anti-marketing approach to simplify and build your client base. ๐ง Tiago is a seasoned business mentor in the "Help Industry" who brings a refreshing perspective to marketing. With a unique "Anti-Marketing" approach, he's on a mission to simplify the complexities of marketing and business. After eight years at the EU headquarters of Google, Tiago has distilled his knowledge into actionable strategies that focus on leveraging what you already have to grow a sustainable and enjoyable business. Discover how to tap into your audience's needs, simplify your marketing efforts, and create meaningful connections that drive results. Whether you're tired of traditional marketing methods or seeking a fresh perspective, this episode is packed with practical lessons you can apply right away. ๐ข Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/438.

Feb 21, 2024 โข 44min
437. Dashboards that are Actually Useful with Layne Booth
CEO and Dashboard Expert Layne Booth shares insights on leveraging dashboards to simplify business growth. Topics include determining essential KPIs, analyzing historical data for revenue sweet spots, leading vs. lagging metrics, and dashboard tools/templates. Discover how to spend less time analyzing and more time accelerating your business with actionable strategies.

Feb 14, 2024 โข 38min
436. Membership Mastery with Micah Mitchell
Sophisticated membership sites excel at personalized experiences. In this week's Marketing Speak episode, our guest, Micah Mitchell, joins us to share his membership insights. Micah is the CEO of Memberium, and helps power thousands of successful membership sites. ๐ We explore the best practices to create compelling membership sites and online courses, how to leverage AI and more. Through over a decade of consulting and speaking on memberships, Micah has helped countless site owners thrive. He's a seasoned expert who has created courses, live events, and masterminds geared toward helping membership site owners attract members and ensure their long-term success. Tune in to gain insights on member retention, certification programs, and how to tailor experiences and transform members through coaching and community! ๐ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/436.

Feb 7, 2024 โข 56min
Build a Referral System with Tom Kelly
In this weekโs Marketing Speak episode with our guest, business coach Tom Kelly, discover how to make your business referrable and explore the art of building a referral system. ๐ Since 2002, Tom Kelly has been a guiding force for thousands of salespeople, entrepreneurs, business owners, and executives, and has led them to remarkable success. ๐ Tom is dedicated to "coaching to the edge of what is possible." He empowers his clients with tools, support, and a structured approach to set better goals, enhance focus, and maximize results. ๐โจ Learn Tom's step-by-step process to create word-of-mouth referrals, use presentations to capture leads, and build trust with referral partners. Discover strategies that can propel your business forward and unlock new avenues for growth! ๐โ
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/435.

Jan 31, 2024 โข 53min
434. Growth Hacks from an SEO Pioneer with Todd Friesen
Play with AI and embrace it as a tool! In this Marketing Speak episode, SEO pioneer Todd Frieson joins us for an insightful chat. He reminisces about his 25+ years of experience ranking sites, the wild early days of search, and the lessons heโs learned over an incredible career journey. ๐๏ธ We dive into an open and enlightening conversation about everything from the power of faith during life's hardest moments to the need for humility when transitioning careers. You'll come away with inspiration and some solid SEO and digital marketing tips. Tune in! ๐๐ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/434.

Jan 24, 2024 โข 1h 2min
433. How to Get to a Half Billion Views on YouTube with Justin Rogers
Itโs time to systemize your content creation for maximum impact! This week on Marketing Speak, weโre featuring Justin Rogers, a successful YouTuber with over 700k subscribers. ๐ Justin shares how he journeyed from launching his own pressure-washing business to becoming one of the top creators on YouTube. Justin also shares his amazing tips on how to create viral content, improve audience retention, and leverage platforms like YouTube. Justin Rogers is a phenomenal YouTuber who has over half a billion views on his channel, ForeverSelfEmployed! ๐ฌ With a whopping 700,000+ subscribers, Justin is a YouTube sensation and a powerful digital creator with a tremendous amount of insightful wisdom on digital content. ๐ช He's also the Co-founder of QuoteIQ, the fastest-growing CRM in the service industry. ๐ Get ready to plunge into the world of YouTube creation and discover Justinโs invaluable tips on optimizing hooks, retention, and click-through rates. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/433.