Marketing Speak
458. Marketing in a Zero-Click World with Rand Fishkin
Jul 17, 2024
Rand Fishkin, marketing genius and founder of SparkToro, discusses the future of marketing in a zero-click world. Topics include leveraging short videos, understanding audience behaviors, navigating modern marketing, unique funding model of SparkToro, and real actionable tactics.
41:41
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Quick takeaways
- Creating short videos with marketing tactics engages the audience on platforms like Twitter.
- Understanding audience behaviors and adapting to zero-click searches are crucial challenges in modern marketing.
Deep dives
Utilizing Videos for Marketing Strategies
Creating one to three-minute videos showcasing marketing tactics, strategic ideas, and website analysis is an effective strategy. These videos, shared on platforms like Twitter and Mastodon, provide valuable insights for solving marketing problems and engaging the audience.
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