458. Marketing in a Zero-Click World with Rand Fishkin
Marketing Speak
Comparing Twitter and Threads for Engagement Strategies
The chapter delves into the analysis of active users and engagement on Twitter and Threads, showcasing the growth of Threads in comparison to the decline of Twitter. Strategies are discussed to navigate algorithm demotion when sharing links, including generating engagement before including the link and utilizing engagement streaks. Insights on evolving content strategies in the digital landscape, focusing on audience-centric content creation and the shift towards instant value delivery without clicks, are also explored.
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