458. Marketing in a Zero-Click World with Rand Fishkin
Marketing Speak
Leveraging Influential Voices and Funding Structure at SparkToro
The chapter explores leveraging tools to identify key figures as marketing ambassadors, discussing a successful sponsorship partnership with Jay Okunzoo. It also delves into the unique funding structure of SparkToro, where the founders consider the possibility of being acquired while expressing commitment to continue running the business. The speaker shares about open-sourcing funding documents to help others in the entrepreneurial world and highlights their book, Lost in Founder, aiming to positively impact the industry.
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