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Marketing Speak

445. How Content Marketing Is Evolving With Andy Crestodina

Apr 17, 2024
Expert Andy Crestodina discusses the evolving content marketing landscape, impact of AI on SEO, importance of thought leadership, creating linkable assets, launching LinkedIn newsletters, AI tools for content creation, and unique content strategies during COVID. Insightful discussion on adapting to AI, generating creative campaign ideas, and enhancing audience engagement through personalized content.
47:29

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Creating thought leadership content with strong opinions can differentiate brands in the AI-generated content era.
  • Marketers should adapt by focusing on unique, long-form content to align with evolving AI-driven search behaviors.

Deep dives

The Impact of Thought Leadership Content in the Age of AI

Creating thought leadership content that expresses strong opinions and beliefs is crucial in standing out in the age of AI-generated content. AI lacks the ability to have strong opinions, making content with bold viewpoints more engaging and shareable. Leveraging unique perspectives and thought leadership can lead to increased visibility and engagement, as showcased by a successful YouTube video with strong opinions attracting significant viewership and engagement.

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