18min chapter

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445. How Content Marketing Is Evolving With Andy Crestodina

Marketing Speak

CHAPTER

The Evolution of Content Marketing and SEO in the Age of AI

This chapter explores the influence of AI on the SEO industry, discussing the potential rise of AI apps for information queries and the shift towards long-form, detailed content. It highlights challenges faced by content marketers and emphasizes the importance of quality and taking a stand in content creation for higher engagement. The speaker also shares insights on creating linkable assets, exceeding expectations in content creation, and strategies for improving SEO through comprehensive content and internal linking.

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