Marketing Speak®

John Rampton is the founder of Due.com, a payment platform. He's also a writer and a speaker. In 2007, he learned how to sell products online, and has since started, grown and sold several companies, with his latest company quadrupling a seven figure revenue stream in 6 months. You can find John on Twitter @johnrampton. EPISODE Blogging allows you to get your brand noticed, grow a massive social following, and in turn, gain a loyal client base. John Rampton started writing blog posts for his audience, and now has a team that is working on several websites in his industry, and well over a million social followers. He shares how you can follow in his footsteps by producing high quality content. We Discuss: Finding websites that will post your content, and bring you the right audience. How to measure your referral traffic to focus on the best sources. Choosing the social channels that will work best for your brand. Using tools and building a team to get more done in less time. For complete shownotes and more, please head over to www.marketingspeak.com/johnrampton LINKS & RESOURCES MENTIONED Due.com 50 signs You're an Entrepreneur Top Movies Entrepreneurs Should Watch Why I Won't Invest in Your Company TechCrunch Mashable LinkedIn Search Engine Journal Search Engine Watch Huffington Post John on Twitter John on Vine John on instagram John on Facebook SearchMetrics BuzzSumo Buzzfeed SEMRush SERPs Ahrefs Upworthy Facebook Ads Twitter Ads MailChimp Pinterest Meet Edgar Buffer Blab.im John Rampton STEP UP YOUR MARKETING GAME! 1) Create a list of 3-5 websites that allow guest contributors, and that your target audience would read. Start reaching out to them with your blog ideas and previous work. 2) Getting verified on Twitter translates into more traffic, and you stand out more as a trustworthy person. The more you grow your following, the better chance you have to be selected. 3) Reach out to John at his website johnrampton.com. You can contact him if you have any questions about blogging, social media, or his company Due.com. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata. EPISODE Making sense of important data isn't as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We Discuss: The meaning of the most important data terms. Why there isn't a one-size-fits-all solution to measuring data. How to gain statistical significance. Asking the right questions to use your data effectively. For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata LINKS & RESOURCES MENTIONED The Devil's Data Dictionary Digital Analytics Association eMetrics Summit Freakonomics Aaron Ross on Marketing Speak From Impossible to Inevitable Jared Spool on Marketing Speak Google Analytics Adobe Analytics Salesforce Spurious Correlations Facebook LinkedIn Only Humans Need Apply: Winners and Losers in the Age of Smart Machines Medium.com Article from John Smart-Your Personal Sim Target Marketing STEP UP YOUR MARKETING GAME! 1) Never stop asking questions. The data that you collect is only useful if you put it into action, find out what is working, what needs to be changed, and how you can better serve your clients. 2) When running AB tests, create a third version-this will create more variety and more data on what your target audience responds to. 3) For more data definitions and hilarious information, check out The Devil's Data Dictionary! THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jeremy Schoemaker a.k.a ShoeMoney is a super blogger, affiliate, and an entrepreneur with 15 different companies under his belt. He's the author of Nothing's Changed But My Change: The ShoeMoney Story. He's the founder and CEO of ShoeMoney Media, and the founder of Elite Retreat. EPISODE Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market. We Discuss: Why you should create something that is useful, and give it away for free. Creating viral content. Taking risks, and how they create wealth. Using arbitrage to your advantage. For complete shownotes and more, please head over to www.marketingspeak.com/shoemoney LINKS & RESOURCES MENTIONED Nothing's Changed But My Change: The ShoeMoney Story ShoeMoney Media Elite Retreat NextPimp PAR Program The ShoeMoney playbook Google AdSense ClickFunnels The Invisible Selling Machine How To Make Money Online - The ShoeMoney System StackThatMoney Email Jeremy Jeremy's ShoeMoney.net Course Offer Social Ecommerce book SEO Hiring Blueprint SEO BS Detector The Optimized Geek STEP UP YOUR MARKETING GAME! 1) Don't be afraid to give away content for free. When you do more than your competitors, clients-and money-will follow. 2) Capture attention and go viral! The most shared content provides value, solves a problem, and is interesting. 3) Go to ShoeMoney.net to take advantage of Jeremy's offer. You'll receive a training course that will get you started making money online. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Tommie Powers is a digital marketing and YouTube ad expert, as well as a highly sought-after trainer and speaker. His specialties are paid traffic, conversion optimization, and online lead generation. You can find Tommie on Twitter @tommiepowers. EPISODE When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it's also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he's helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform. We Discuss: How to market on YouTube, and the most successful ad types. Why you should always AB test your ads. The tools that Tommie uses to find the most effective keywords. Why retargeting is great advertising, and why you should start today. For complete shownotes and more, please head over to www.marketingspeak.com/tommie LINKS & RESOURCES MENTIONED YouTube Google Display Network Google AdWords for video Google Trends TubeBuddy Voot VideoAmigo vidIQ keywordtool.io Veeroll FreshKey RankRanger Adbeat WhatRunsWhere SEMrush YouTube Topics from SEMrush SpyFu Searchmetrics Soovle Ubersuggest Visual Website Optimizer Optimizely Improvely Jared Spool on Marketing Speak Rode smartLav microphone Tommie Traffic Tommie on Facebook Tommie on Twitter STEP UP YOUR MARKETING GAME! 1) Come up with a base ad that you can tweak depending on performance. Come up with three versions to test over a couple of weeks. 2) Choose 30-50 top keywords for in-display targeting. Use a keyword tool to help you decide on the best options for your ad. 3) For in-stream ads, choose the ads that can be skipped. This will save you from spending your budget on people who don't want to see your ad. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo. EPISODE Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list. We Discuss: The important topics you need to consider before starting a podcast. How to make your podcast professional and credible. Getting your podcast noticed, and bringing in organic traffic. Creating a manifesto to find inspiration, and to safely store your incredible ideas. For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo LINKS & RESOURCES MENTIONED Promoting Your Podcast iTunes The Optimized Geek Entrepreneur on Fire StartUp Podcast Alex Blumberg Training with CreativeLive Internet Business Mastery Ask Pat Sales Marketing Profit Audio-Technica Audio-Technica ATR2100 Rode Podcaster Rode SmartLav Heil PR 40 Microphone Shure SM7B Marketing In Your Car Grammar Girl WTF with Marc Maron Libsyn Google Keyword Planner Google Trends Keyword Explorer PowerPress Getting Things Done CreateSpace The Art of Non-Conformity Jason Van Orden STEP UP YOUR MARKETING GAME! 1) Make a list of 3-5 traits that your target audience has. Do they want a short audio file with quick tips, or do they want lots of information, details, and new ideas? 2) Go through the top 20-30 podcasts in your category. Create a list of things that haven't been done yet, so that you have a good chance of standing out. 3) If you are using an interview format, have questions ready but don't be afraid to let the conversation flow naturally. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo. EPISODE Scaling business should be a top goal for entrepreneurs, and one that won't happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you. We Discuss: The biggest issues that companies face in terms of their sales, and how to overcome them. Why a CEO should nurture employees who own their job, and how to become that employee. How to find your niche and become a 'need to have' product or service. How to double or triple your client base through referrals, lead generation, and sales. For complete shownotes and more, please head over to www.marketingspeak.com/aaronross LINKS & RESOURCES MENTIONED From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue Predictable Revenue Carb.io Salesforce Predictable University Nail Your Niche Workshop STEP UP YOUR MARKETING GAME! 1) Put a dedicated employee in charge of a new task or program within your business. You will nurture a potential leader and take some of the decision making off of yourself. 2) Use the 10x Exercise-envision what it would take to find the type of customers who would sign up for a $10,000 deal, or a $100,000 deal. Why would they need you? 3) Check out Aaron's predictable revenue certification course, Predictable University. This program teaches prospecting, leveraging time, resources, and selling success. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Syed Balkhi is the creator of WPBeginner, the world's largest WordPress resource site, and in 2013 he launched his product OptinMonster. OptinMonster helps businesses grow their email list and has over six billion impressions per month. You can find Syed on Twitter @syedbalkhi. EPISODE While using a pop-up or opt-in box can be a great way to grow your list, the majority don't convert very well. Syed Balkhi explains how to convert your website visitors into subscribers with irresistible offers and perfectly timed pop-ups. We Discuss: The mistakes you may be making, and how to fix them. How to create a content upgrade to see your subscriber rates skyrocket. How to get around ad blockers. The WordPress tips that will make your life easier. For complete shownotes and more, please head over to www.marketingspeak.com/syed LINKS & RESOURCES MENTIONED WPBeginner OptinMonster Syed Balkhi YouTube Channel The Optimized Geek The Pomodoro Technique Travis Ketchum on Marketing Speak 14-Point Blog Post Checklist to Use Before You Hit Publish Rev.com OnlineJobs.ph Stellar Life LeadPages David Vogelpohl on Marketing Speak Compact Archives Edit Flow Syed on Clarity.fm SyedBalkhi.com STEP UP YOUR MARKETING GAME! 1) Use additional offers with your content upgrade to boost interest. For instance, an article on 73 types of blog posts that are proven to work could have a bonus of a download with 50 catchy headlines formulas. 2) Check Google Analytics for the 10 pages on your website that get the most visitors. Disregard the home and about page, and then create personalized pop-ups for the others. 3) Try OptinMonster to start converting your visitors into subscribers today-They have a no question asked money-back guarantee for 14 days. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers. EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. We Discuss: The quality and conversion rates from using Bing for pay-per-click. Using the free data, SEO tools and Keyword tools given to you by the search engines. Why you should focus more on content than extensive SEO efforts. The link between Bing and social media, and how they exclusively show social results. For complete shownotes and more, please head over to www.marketingspeak.com/duane LINKS & RESOURCES MENTIONED How to Make Money With Your Blog Turn Clicks Into Customers Bing Yahoo Search Engine Forums The Online Marketing Guy Bruce Clay Inc Bing Webmaster Tools Cortana Affiliate Summit East Duane on Twitter STEP UP YOUR MARKETING GAME! 1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success. 2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away. 3) Reach out to Duane on Twitter @DuaneForrester. He responds quickly and can answer any questions that you have. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Shawn Collins has been an affiliate marketer since 1997, and is the co-founder of Affiliate Summit. He is an author, speaker, and the co-publisher and editor-in-chief of FeedFront Magazine. You can find Shawn on Twitter @AffiliateTip. EPISODE From the occasional email to immediate tracking and results, Affiliate Marketing has grown from a simple pay-per-click system to a limitless source of possibility and income. Shawn Collins explains how there is more to affiliate marketing than just reaching out to a partner or creating a profitable system - you have to make the sale interesting. We Discuss: Adding information to your lead page or website that generates interest. Using social platforms to market your program. The tools and plugins that can automate your processes. Staying in compliance with your local state laws. For complete shownotes and more, please head over to www.marketingspeak.com/shawncollins LINKS & RESOURCES MENTIONED Affiliate Summit FeedFront Magazine Amazon instagram Snapchat Kickstarter Performance Marketing Summit Facebook Advertising Google Adwords For Me to Coupon TripIt OptinMonster SumoMe WPEngine David Vogelpohl on Marketing Speak Gravity Forms Pretty Link ThirstyAffiliates Yoast SEO Yoast SEO Video Plugin Affiliate Summit on YouTube Geno Prussakov Stripe Affiliate Summit East 2016 Tricia Meyer Shawn on Twitter Shawn on Facebook Email Shawn STEP UP YOUR MARKETING GAME! 1) Considering your target audience, come up with a few creative ideas on how to add value to your desired client base. What will draw them in and leave them wanting more? 2)For affiliate revenue, Research your local tax nexus and FTC guidelines to make sure that you are compliant with your state laws. 3) Attend Affiliate Summit East July 31st to August 2nd in New York City for three days of networking, learning, and fun. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Susan Lassiter-Lyons is a long-time real estate investor and internet marketer. She's the founder of Investor Insights. She is the Amazon #1 best-selling author of Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals. EPISODE Susan is an expert in online marketing, and walks through the techniques that launched her brand and continued her success. Whether you are ready to jump into advertising, sales, or even running large events, the opportunities are ready to be discovered. We Discuss: How to use A/B testing and adapting funnels to find what best converts. Using the right tools to make your business run smoothly. Creating a personal business, where clients get exactly what they want. Automating your business, and sending the right offers. For complete shownotes and more, please head over to www.marketingspeak.com/susanlassiterlyons LINKS & RESOURCES MENTIONED The Investor Insights Digital Marketer InfusionSoft OptimizePress LeadPages Zapier STEP UP YOUR MARKETING GAME! 1) Adapt your sales and marketing funnels to make sure that you're staying fresh and continuing to try new things. 2) Start an email or sales letter with an opt-in that promises something, such as an e-book or tool that you can put together cheaply, but adds value. 3) When adding upsells to ascend clients through your product ladder, make the add ons something that they will need to get the most value out of their initial purchase. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter