Marketing Speak

  Jared Spool is a guru on usability, and is the founder of User Interface Engineering (UIE). He’s the co-founder of Center Centre and author of the book, Web Site Usability: Designer’s Guide. He’s also co-authored Web Anatomy: Interaction Design Frameworks that Work. He is the conference chair and keynote speaker of the UI conference in the UX Immersion Conference. He’s been doing usability since 1978, and is considered the “godfather” in the field. He helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.   EPISODE  Analyzing your website’s metrics may give you some insight, but it's probably not giving you the whole picture, such as why customers are leaving your site, or why they are not checking out. Jared Spool dives into the world of personal interaction with customers, and tells us why we should be focusing more on the experience of visiting a website. If you go beyond numbers and into the minds of your clients, you will see your sales rise.   We discuss: Why customers get frustrated with their online shopping experience, and how to fix it. What metrics you should be focusing on. How to learn from the client experience, instead of relying on numbers.  Measuring your progress in a personal way.   For complete shownotes and more, please head over to www.marketingspeak.com/jaredspool LINKS & RESOURCES MENTIONED User Interface Engineering (UIE) Center Centre Web Site Usability: Designers Guide Web Anatomy: Interaction Design Frameworks that Work. UX Immersion Conference Gallup CE11 Gallup StrengthsFinder StrengthsFinder 2.0 Google Analytics Instagram Twitter Jared Live Jared on LinkedIn   STEP UP YOUR MARKETING GAME! 1) Gather a group of qualified customers and use the coin trick to rate their satisfaction while they are using your website or service. 2) Consider marketing a lifetime activity and work on progressing the client experience throughout their whole journey, not just for the sale. 3) Use the survey from Gallup CE11 for more personal metrics.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter  

  Kris Jones is an entrepreneur, angel investor, best-selling author, accomplished public speaker and dedicated philanthropist. He founded Pepperjam in 1999, a full-service internet marketing agency and affiliate network that was sold for millions to eBay Enterprise ten years later. Since Pepperjam, Kris founded KBJ Capital, French Girls App, and LSEO.com. Kris is also the author of the best-selling book Search-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing, which was originally published in 2008 and now includes 3 editions. He is also a contributer to Forbes, Inc., Fast Company, TechCrunch, Mashable, Business Insider, and Citi Bank Financial.   EPISODE  Affiliate marketing can be so much more than generating some extra income -there is a potential to make millions. In today's episode, Kris Jones takes us through the steps you can take to become a super affiliate, and shares the best strategies to make the big bucks. Discover how to get started in affiliate marketing, the best companies to partner with, and how to become an expert. We discuss: How to become a thought leader by showing your expertise and confidence. The affiliate websites to use for the best returns. Why you should add paid traffic to your website. Passions into Profits, and why you’ll want to join in. For complete shownotes and more, please head over to www.marketingspeak.com/krisjones LINKS & RESOURCES MENTIONED Passions into Profits Pepperjam KBJ Capital French Girls App LSEO Commission Junction LinkShare Your Visual Blueprint to Effective Internet Marketing Amazon Associates eBay Partner Network Ebates RetailMeNot FatWallet Upromise Pubcon SEO by Wiley The Art of SEO SEO for Dummies by Bruce Clay Affiliate Summit Marketing Conference ClickZ Conference Shop.org Internet Retailer IRCE Focus   STEP UP YOUR MARKETING GAME! 1) Check out the different affiliate websites and decide what the best options are for your goals-whether that’s hard cold cash or some form of points/rewards system. 2) Never stop learning about your field-pick up a book or sign up for a conference like Pubcon. 3) Grow your website’s traffic. Adding paid advertising to your organic traffic is a good tool because you will make more as you gain more visitors.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Clint Arthur is a successful entrepreneur and GKIC Info-Marketer of The Year. He is the author of Break Through Your Upper Limits on T.V., What They Teach You At The Wharton Business School, and Performance.  Clint began to book himself on T.V., news, and talk shows in 2010, and by 2012 Clint broke into the #1 Nielsen market in America when he booked his 32nd appearance on NBC New York.  In 2013, he reached the pinnacle of the industry, being interviewed by Brooke Shields and Willie Geist on The TODAY Show. He now works with clients who have booked themselves on more than 1,459 network T.V. appearances, and his client list includes authors, speakers, coaches, entrepreneurs, doctors, financial advisors, and thought leaders.   EPISODE  How can you achieve celebrity status if you’re not an actor, musician, or other type of entertainer? For Clint's clients, who include entrepreneurs, doctors, and lawyers, the key has been T.V. appearance. Becoming nationally recognized can take your career and income to whole other level.  Clint knows the exact formula to start a successful T.V. career, and is sharing with us today the steps to stardom.   we discuss: The do's and don'ts of pitching to a producer. How to perfect your performance. The transformation that happens when you're on T.V. Standing out with the right training.   For complete shownotes and more, please head over to www.marketingspeak.com/clintarthur LINKS & RESOURCES MENTIONED Celebrity Launchpad The Optimized Geek Clintarthur.tv Performance Break Through Your Upper Limits on T.V., What They Teach You At The Wharton Business School   STEP UP YOUR MARKETING GAME! 1) Start with local T.V. spots as a spring-board to national T.V. The practice will help you feel more confident. 2) An outstanding performance comes from rehearsal, and putting yourself in real-life situations is the best way to rehearse under pressure. 3) Learn as much as you can for personal and professional growth-either by getting a mentor, coach, or signing up for Celebrity LaunchPad.    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Jeni Hott, also known as ‘brilliant Jeni’, is a professional blogger at the top of her game. Jeni makes millions of dollars while only having to work once every three to four months, and traveling the world. Jeni is well known for her passive income blogging strategies. She has over 100 million visitors to her blog, has moved from Google AdSense to Affiliate marketing, and uses online forums as a way to encourage her fans to provide feedback on the engaging content they want to see. She loves to help others, and now enjoys teaching others how to design the lifestyle they dream of, using her genius techniques.     EPISODE  When you think about starting a blog, do you think it could lead to making millions of dollars per year? Well, it’s possible, and Jeni Hott is here to teach us how. She shares an important lesson-we're working too hard, and not automating enough of our lives. Jeni turned her blog into a profit center, quickly becoming a seven-figure blogger, able to take off several months and even years at a time without hurting her income. Turning your blog into a real marketing channel is a possibility, and Jeni is going to tell us how. We discuss: How to connect with your fans through natural human needs. Forums vs. Blogging and how to use them to your advantage. How to manage reader content on your site. Living life exactly how you want-and automating the rest. For complete shownotes and more, please head over to www.marketingspeak.com/jenihott LINKS & RESOURCES MENTIONED Busines Mastery 2 Platinum Partnership Kevin Kelly 1,000 True Fans Dr. John Demartini's Values Determination process Unleash the Power Within Moz YouMoz The Life-Changing Magic of Tidying Up The Web Master Infusionsoft Google AdSense The Optimized Geek Blog Brilliant.com     STEP UP YOUR MARKETING GAME! Head over to blogbrilliant.com later this year to find Jeni's course that will either be given away for free or all proceeds go to charity. Decide what you want for your life and build your business around that. How often do you want to work? Build a marketing plan around the six human needs-how can you meet at least three of them each week?   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  John Lee Dumas is the founder and host of Entrepreneur on Fire. With no background in working online, he launched a super succesful podcast show by interviewing entrepreneurs seven days per week and putting out content that is motivating the world. Entrepreneur on Fire is now a top ranked podcast, getting over a million downloads a month. On top of his seven-day-per-week show, John also runs Podcasters Paradise, the largest podcasting community on the internet, and is currently launching The Freedom Journal-helping his fans gain success with effective goal setting (and crushing). He also offers a free 15 day course on how to start or take your podcast to the next level at Free Podcast Course.   EPISODE  How do you turn a free podcast into a money-making machine? Today we dig deeper into monetizing our podcast with John Lee Dumas, founder and host of Entrepreneur on Fire. John turned his free podcast into machine generating a quarter of a million dollars per month, and he did it using three important components that he is going to share with us today. With a serious drive for helping his fan base find the success that they crave, he has been able to build his empire using simple steps, plus a lot of passion and drive. We discuss: • The importance of relationships. • Turning your podcast into a profit-center, opposed to a cost-center. • Identifying the areas where your fanbase is struggling, and how to help them. • Setting and accomplishing goals.   For complete shownotes and more, please head over to www.marketingspeak.com/johnleedumas   LINKS & RESOURCES MENTIONED Entrepreneur on Fire Fire Nation Podcasters Paradise Free Podcast Course Content Marketing World Born to Influence Interview Connections TEDx YouTube Webinar on Fire Kickstarter The Freedom Journal Caleb Wojcik ShipWire Podcast Websites   STEP UP YOUR MARKETING GAME! Share your message with an audience. Search for conferences in your industry-first attend them to get to know speakers, and then sign up to speak yourself. If you have to travel-do it. Begin building relationships by reaching out to people and planting the seed. Even if they say no to being a guest on your podcast, they may say yes later, or know someone else who is a good fit at that time. Speak up for yourself. Getting your name and your podcast out there is important, don't be afraid to ask your guests to promote, and be clear about when and how. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Andre Chaperon is an email marketing expert who has been in the business for over ten years. He is the creator of Autoresponder Madness, helps people problem-solve and validate marketing messages with  Tiny Little Business-which was done in partnership with Steve Gray, and is now stepping into the world of story-based marketing with his newest brand,  Storyfluence. You can find Andre on Twitter @andrechaperon.   EPISODE  Andre Chaperon joins us today to discuss why leading with the client's needs and interests helps us create the business and life that we desire. Using Andre's top tips for email marketing, you can create relevant content for your client base, no matter what their interests are. We discuss: Persuading potential clients with offers that they actually want to learn more about. How to set up and automate your emails. The best systems to put in place for automation. How to ensure that your emails get sent to the primary inbox.     For complete shownotes and more, please head over to www.marketingspeak.com/andrechaperon LINKS & RESOURCES MENTIONED Autoresponder Madness Tiny Little Business Storyfluence ActiveCampaign Click Bank InfusionSoft Zapier Andre Chaperon     STEP UP YOUR MARKETING GAME! 1) Set up your systems. Check out websites like ActiveCampaign and InfusionSoft to decide which option is best for your business needs, and start setting up relevant client tags. 2) Add a note for your leads and clients to add you to their “watch list”, and ask a question or create content that allows for engagement so they are responding to you. 3) Decide what your clients may want to learn more about. Create a list of 5 ways that your leads could want to move off in a different direction, and then create offers around those actions-allowing them to receive only information that they want to see.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s fourth book Content Inc. was just released.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi.   EPISODE  Content marketing is about giving value first and thinking about money second, and Joe is a true practitioner of the methodology (and he does remarkably well with it). There are plenty of companies who are creating content simply for the sake of putting stuff out there, but aren't actually creating anything of value, nor forming relationships with customers. Instead of spreading yourself thin, you’ve got to stick to one platform and grow your base and expand from there. There’s a way to give value that earns, and a way that doesn't, and that's what Joe is an expert on. We discuss awesome tips on: • Why Joe knows what content he is going to repurpose 12 months beforehand • How to find the topic that you are passionate about that also has a valuable niche • The six-step method to monetizing your earned media • The real guide to what makes a viral hit   For complete shownotes and more, please head over to www.marketingspeak.com/joepulizzi LINKS & RESOURCES MENTIONED Contentmarketinginstitute.com contentmarketingworld.com Content, Inc. Epic Content Marketing Chief Content Officer The Long Tail The Dip On Writing Don Schultz Ann Reardon The Furrow Magazine Smosh Entrepreneur on Fire CopyBlogger Moz   STEP UP YOUR MARKETING GAME! 1. Before you make goals for your external communication, look at your internal communication. How do your employees feel about your company and its goals and ideals? 2. Start a plan about how you can repurpose content in the future-how do you want the story to transition? What are other potential ways that people might enjoy consuming your content? 3. Find your sweet spot. What do you know a lot about that you love?   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Teddy Garcia is the founder and CEO of informarketingsystem.com, and is considered the go-to for email marketing automation   EPISODE  Teddy Garcia has always been an entrepreneur, starting by buying a bike shop to taking the online marketing world by storm. While many business owners are spending hours on follow-ups and emails, Teddy has perfected automation and sales funnels for information marketing-allowing himself, and many others, the freedom of knowing that your business is auto-running smoothly and effectively. These must-know tips are essential for every online business owner, whether you are thinking about starting or have been in business for years. Learn how to save yourself time so you can focus on doing more of the things you love, while keeping your leads on the hook-we will cover all of these must-know topics:             -what a CRM is, and how you can best utilize it's features             -how to automate emails based on recipient action             -why specific action-triggered emails convert more customers than monthly                newsletters             -how to create urgency and scarcity in your offers For complete shownotes and more, please head over to www.marketingspeak.com/teddygarcia   LINKS & RESOURCES MENTIONED Infomarketing System Automation Super Summit InfusionSoft Ontraport Active Campaign 1 Shopping Cart The FREEDOM Formula (un-released) Joe Polish’s 25K Mastermind PlusThis Fuzed App Zapier   STEP UP YOUR MARKETING GAME! 1) Decide what you want to offer. Would your target audience like to have a free eBook, a webinar, or a live event? What would add value and capture interest? 2) You may want to try creating a survey and sending it out to your list to gauge what they are interested in. 3) Create a follow-up plan that keeps your clients on the hook. Create intriguing emails that introduce the offer, but also remember to include the different steps they may take. Create a follow-up if they register, follow-up if they don't register, etc.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Laura Mansfield is a visionary who works to develop the vision and culture of large and small brands and companies. She is currently associated with Taproot Ventures.   EPISODE  Laura Mansfield found her success as an entrepreneur after she found that her own podcast show, called Parenting and Pugs, had something that plenty of company podcasts lacked: a substantial listener base. She saw an opportunity to not only continue podcasting, which she loved doing, but help others achieve the same success creating great content as she did. That's how she began  a high-end audio storytelling consultant group that does more than distribute podcasting content. Laura is leaps and bounds above what the other guys are doing because she understands that you can't treat podcasting like "spray and pray" content. Many podcasts remain locked in an infantile state of development, and podcasters get frustrated when listens don't happen. Fortunately, Laura was quick to share some of her wisdom, and I was able to glean some must-hear tips about podcast mastery, such as: • the 2 main types of unsuccessful podcasts • how podcasting should fit into your larger content strategy • how to not sound terrible • how to do a remote interview with a speaker across the country For complete shownotes and more, please head over to www.marketingspeak.com/lauramansfield   LINKS & RESOURCES MENTIONED Transom Soundcloud Libsyn     STEP UP YOUR MARKETING GAME!   1. Define your company's idea of podcasting success. Is it to supplement the launch of a brand, to promote awareness of a personal brand or company brand? This choice changes what metrics matter to you.  2. Plan out content that appeals to your desired audience and that fits into your brand's promise.    3. Quality audio is so important - the right equipment is an essential investment if you're serious about making podcast content. Transom.org is a great place to look for great audio equipment that fits the specific use you need it for.      THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Nicholas Kusmich is a Facebook Ad consultant with the “highest ROI in the Facebook Advertising space”.   EPISODE  Nick Kusmich became an expert at Facebook Ads by accident. He's done tons of A/B testing, found out the best tips and tricks for using the service, and is now getting amazing results for major brands. In this episode Nick discusses some killer Facebook Ads secrets, why the platform is such a huge opportunity for brands to get more specific with their targeting than ever before, and what kind of investment they should be making when it comes to testing. Even if you aren't looking to do Facebook marketing right now, there are some things you should be doing on Facebook and on your site that will give you valuable insight into your demographics and their motivations. Some of the hot topics we delve into: • "he who pixels the most sites wins" • the 4 types of Facebook audiences • how to find where your demographic "is hanging out" • the one Facebook tool that allows you to gather information about your ideal demographic for free • how to work off of your competitors' fan bases instead of spending time developing your own.   For complete shownotes and more, please head over to www.marketingspeak.com/nickkusmich   LINKS & RESOURCES MENTIONED nicholaskusmich.com   STEP UP YOUR MARKETING GAME! 1. Start thinking about the context of your Facebook strategy - what do you want to see when you are on Facebook? What do you hate seeing? 2. Start A/B testing with your Facebook ads. Is there a certain call to action that works better? How about image or color? 3. Create some great content that you are proud to share via Facebook    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter