Marketing Speak 32. Leveraging YouTube as an Ad Platform with Tommie Powers
Tommie Powers is a digital marketing and YouTube ad expert, as well as a highly sought-after trainer and speaker. His specialties are paid traffic, conversion optimization, and online lead generation. You can find Tommie on Twitter @tommiepowers.
EPISODE
When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it’s also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he's helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform.
We Discuss:
- How to market on YouTube, and the most successful ad types.
- Why you should always AB test your ads.
- The tools that Tommie uses to find the most effective keywords.
- Why retargeting is great advertising, and why you should start today.
For complete shownotes and more, please head over to www.marketingspeak.com/tommie
LINKS & RESOURCES MENTIONED
Jared Spool on Marketing Speak
STEP UP YOUR MARKETING GAME!
1) Come up with a base ad that you can tweak depending on performance. Come up with three versions to test over a couple of weeks.
2) Choose 30-50 top keywords for in-display targeting. Use a keyword tool to help you decide on the best options for your ad.
3) For in-stream ads, choose the ads that can be skipped. This will save you from spending your budget on people who don't want to see your ad.
THANK YOU FOR LISTENING!
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-Stephan
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