Marketing Speak

Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.   EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. We Discuss: The quality and conversion rates from using Bing for pay-per-click. Using the free data, SEO tools and Keyword tools given to you by the search engines. Why you should focus more on content than extensive SEO efforts. The link between Bing and social media, and how they exclusively show social results.   For complete shownotes and more, please head over to www.marketingspeak.com/duane   LINKS & RESOURCES MENTIONED How to Make Money With Your Blog Turn Clicks Into Customers Bing Yahoo Search Engine Forums The Online Marketing Guy Bruce Clay Inc Bing Webmaster Tools Cortana Affiliate Summit East Duane on Twitter   STEP UP YOUR MARKETING GAME! 1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success. 2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away. 3) Reach out to Duane on Twitter @DuaneForrester. He responds quickly and can answer any questions that you have. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Shawn Collins has been an affiliate marketer since 1997, and is the co-founder of Affiliate Summit. He is an author, speaker, and the co-publisher and editor-in-chief of FeedFront Magazine. You can find Shawn on Twitter @AffiliateTip.   EPISODE From the occasional email to immediate tracking and results, Affiliate Marketing has grown from a simple pay-per-click system to a limitless source of possibility and income. Shawn Collins explains how there is more to affiliate marketing than just reaching out to a partner or creating a  profitable system - you have to make the sale interesting. We Discuss: Adding information to your lead page or website that generates interest. Using social platforms to market your program. The tools and plugins that can automate your processes. Staying in compliance with your local state laws.   For complete shownotes and more, please head over to www.marketingspeak.com/shawncollins   LINKS & RESOURCES MENTIONED Affiliate Summit FeedFront Magazine Amazon instagram Snapchat Kickstarter Performance Marketing Summit Facebook Advertising Google Adwords For Me to Coupon TripIt OptinMonster SumoMe WPEngine David Vogelpohl on Marketing Speak Gravity Forms Pretty Link ThirstyAffiliates Yoast SEO Yoast SEO Video Plugin Affiliate Summit on YouTube Geno Prussakov Stripe Affiliate Summit East 2016 Tricia Meyer Shawn on Twitter Shawn on Facebook Email Shawn   STEP UP YOUR MARKETING GAME! 1) Considering your target audience, come  up with a few creative ideas on how to add value to your desired client base. What will draw them in and leave them wanting more? 2)For affiliate revenue,  Research your local tax nexus and FTC guidelines to make sure that you are compliant with your state laws. 3) Attend Affiliate Summit East July 31st to August 2nd in New York City for three days of networking, learning, and fun.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Susan Lassiter-Lyons is a long-time real estate investor and internet marketer. She’s the founder of Investor Insights. She is the Amazon #1 best-selling author of Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals.   EPISODE Susan is an expert in online marketing, and walks through the techniques that launched her brand and continued her success. Whether you are ready to jump into advertising, sales, or even running large events, the opportunities are ready to be discovered. We Discuss: How to use A/B testing and adapting funnels to find what best converts. Using the right tools to make your business run smoothly. Creating a personal business, where clients get exactly what they want. Automating your business, and sending the right offers.   For complete shownotes and more, please head over to www.marketingspeak.com/susanlassiterlyons   LINKS & RESOURCES MENTIONED The Investor Insights Digital Marketer InfusionSoft OptimizePress LeadPages Zapier   STEP UP YOUR MARKETING GAME! 1) Adapt your sales and marketing funnels to make sure that you're staying fresh and continuing to try new things. 2) Start an email or sales letter with an opt-in that promises something, such as an e-book or tool that you can put together cheaply, but adds value. 3) When adding upsells to ascend clients through your product ladder, make the add ons something that they will need to get the most value out of their initial purchase.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  David Vogelpohl is the VP of Web Strategy at WP Engine, a premium-managed WordPress host that is designed for speed and reliability. He is an expert in hosting, online marketing, and WordPress and he’s been working in the online marketing space for 20 years. You can find David on Twitter @davidvmc.   EPISODE While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. From plugins, to finding a hosting solution package that can't be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less. We Discuss: The best plugins for SEO, website speed, generating revenue, and more. How to nurture your leads through email marketing, and close the sale. Website protection, correctly updating your plugins and backing up your site. The difference in the hosting options that are available, and why a dedicated host can benefit you. For complete shownotes and more, please head over to www.marketingspeak.com/davidvogelpohl   LINKS & RESOURCES MENTIONED WP Engine WordPress Yoast SEO SEO Title Tag Git VaultPress Sucuri Security CloudFlare Wordfence Carolyn Shelby OptinMonster AdRotate Optimizely Visual Website Optimizer Fullstory Jared Spool on Marketing Speak W3 Total Cache WP Rocket Akamai MaxCDN David on Twitter   STEP UP YOUR MARKETING GAME! Always A/B test new ideas. Just because you think something will work better doesn't always mean that is what our customers want, get the numbers before making the change. When considering CDN's, the best option is going to be different based on the location and volume of your client base. Research your options before choosing. To start your WP Engine service, use the special coupon code SS20, which gives you 20% off your first payment. If you get an annual plan, it's 12 months for the price of 8.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Chloe Spencer is a 21-year-old internet entrepreneur who started her first business at 14 years old. She monetized her page one rankings into cold hard cash at age 15. She is now working as an individual consultant for web development, SEO and social media, as well as a professional writer.   EPISODE While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a business, all you need is drive and a willingness to learn. She is inspiring young entrepreneurs around the world to go after their dreams, and shares how she turned a passion into a profitable business. We Discuss: Why you should focus on keywords to optimize your Google ranking. How to use social media, hashtags, and photos to create a fan base. Becoming a guest blogger and speaker to build authority. How to use viral content as a link building strategy. For complete shownotes and more, please head over to www.marketingspeak.com/chloe   LINKS & RESOURCES MENTIONED Google AdSense Google AdWords Keyword Tool The Huffington Post BlogHer ReelSEO Buzzfeed Fiverr Upwork 99Designs Instagram Neopets Fanatic Quiz Fanatic Pitchbox Salesforce Soovle Snapchat Sean Stephenson Chloe Spencer Chloe@ChloeSpencer.com   STEP UP YOUR MARKETING GAME! Brainstorm your website idea. What are you truly passionate about? Think about topics that naturally come up in conversation or that you spend a lot of time learning about. Search for conferences in your area that need people to speak on a panel, it's a great starting point to becoming a confident speaker. Funny,  interesting, and weird information makes up most of the highly shared content on social media. Create a funny or weird Top 10 article or infographic, and share it!   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Travis Ketchum is the founder and CEO of Contest Domination, a tool that allows companies to create contests to grow email lists. Travis also does creative training and has helped over 20,000 business owners and marketers generate millions of qualified leads online.   EPISODE While there is value in the old tried-and-true sales processes, Travis Ketchum and his team have come up with an exciting, and profitable, way to generate leads: Contests. While running a contest to build an email list seems simple, there are quite a few moving parts that need to be addressed, and Contest Domination handles all of those for you. Not only will you build a large list, but you will create a system that is bringing in interested leads who are ready to refer their friends and open their wallet. We Discuss: Why a lead is different than a qualified lead. How to choose prizes based on your target audience. The steps to creating the perfect contest, and the tools that will help. Holding your contest legally-the rules you need to know.   For complete shownotes and more, please head over to www.marketingspeak.com/travisketchum   LINKS & RESOURCES MENTIONED Contest Domination The Contest Funnel Formula Digital Marketer LeadPages ClickFunnels OptimizePress Facebook Ads Nicholas Kusmich on Marketing Speak: Getting the Most Out of Facebook Advertising Visual Website Optimizer Optimizely Quora: What legal issues come up when running a contest Travis on Twitter Contest Domination Facebook Group   STEP UP YOUR MARKETING GAME! Start with the most important part of your contest-choosing a prize that attracts your target audience. What would your ideal client want to win? If you have questions, join the Facebook group—Travis shares great tips, critiques and advice to customers. Try Contest Domination! You'll get a 7-day trial, and if you purchase a subscription within two weeks, you’ll lock in a 25% discount for life.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Darren Kavinoky is the co-creator and host of Deadly Sins, co-host of Did He Do It?, and criminal interventionist on Breaking Point. He is a certified interventionist, attorney and legal analyst who has appeared on countless other TV and radio shows. He is also the founder of 1.800.NoCuffs and is known as an award-winning criminal defense attorney. You can find Darren on Twitter at @DarrenKavinoky.     EPISODE Building celebrity status through T.V. Shows allowed Darren Kavinoky to turn his one-man law practice into a multi-million dollar empire. When you become a well-known expert in your field, high profile clients come to you, allowing you to use your celebrity status as a marketing tool to expand your business. Darren gives us the tips on how to turn your business into a household name. We Discuss: Using your expertise to become a T.V. Celebrity. How to find and pitch to booking producers. The process of the perfect pitch. Leveraging your celebrity to find high paying clients.   For complete shownotes and more, please head over to www.marketingspeak.com/aleyda   LINKS & RESOURCES MENTIONED METal Deadly Sins Did He Do It? Breaking Point No Cuffs Get Yourself Booked Darren on Twitter   STEP UP YOUR MARKETING GAME! Create a speaker reel of yourself to send to booking producers. If you’ve never been on T.V., local television is a good starting point and is usually easier to get on. Decide what shows would be best for you to be on as a subject matter expert. Come up with three to five shows that make sense for your expertise. Go to GetYourselfBooked.com and get a free gift from Darren, plus information on how to get yourself booked.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Aleyda Solis is an international SEO expert. She’s a consultant, keynote speaker, and a founder of Orainti. With more than 8 years of experience, she has successfully developed SEO processes targeted to the US, Europe, Asia & Latin America. EPISODE If you have been considering expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market, and Aleyda Solis shares how to reach this goal by targeting multiple countries and languages by learning how to rank internationally and grow your client base. We Discuss: Creating optimized websites for each country. Working with international clients through a language barrier. The tools that you need to monitor and track your SEO efforts. Technical issues that may arise, and how to fix them. For complete shownotes and more, please head over to www.marketingspeak.com/aleyda   LINKS & RESOURCES MENTIONED Orainti SEMrush Search Metrics Similar Web SEOmonitor SERPWoo Voot Video Amigo Rank Ranger OnPage Pitchbox URL Profiler AccuRanker Link Assistant DeepCrawl The Marketer’s Toolbox All SEO Software Huballin DashThis Aleyda Solis Twitter Aleyda Solis Aleyda SEO Tips   STEP UP YOUR MARKETING GAME! 1) Start tracking your SEO today, using the Google Search Console and SEMrush to accurately track your efforts. 2) Decide if you want to use ccTLD's. Do you want your French website to be hosted as a .fr, or do you want it as a sub-directory of your current domain? 3) Research trends, interests, culture and behavior of the countries that you are interested in marketing to, so you can effectively determine your content and SEO strategy. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Rich German is the co-founder of the Joint Venture Insiders Circle and the JVX Conference. He teaches people how to leverage the power of joint ventures, and his insider circle is the world’s largest community of JV-minded entrepreneurs. He is a best-selling author, a speaker, and a business and lifestyle coach. EPISODE Building your email list and client base is easier than you may have imagined, and the secret is Joint Venture partnerships. When you partner with other professionals, your network is unlimited. Today, Rich German takes us through the steps of creating and executing successful J.V. Partnerships, from creating your product, finding the perfect free offer and bonus add ons, and taking your new email lists on a valuable process that ends in the sale. We Discuss:    What a J.V., or Joint Venture, partner is, and why it benefits both parties.    How to add value to your programs or products by offering bonuses.    The different types of J.V. Partnerships–from emails to telesummits.    The steps to a successful product launch.   For complete shownotes and more, please head over to www.marketingspeak.com/richgerman   LINKS & RESOURCES MENTIONED Joint Venture Insiders Circle JVX Conference Platinum Partnerships Internet Masterminds with Justin Livingston Product Launch Formula Rich German Rich German on Facebook   STEP UP YOUR MARKETING GAME! 1) Create a free offer that your client base would be interested in, which will add value to your paid products or services. 2) Make sure the back-end of your business is running smoothly, with a team who can handle things like tech issues, customer service, etc. 3)  Sign up for the J.V. Insider Circle to network with potential J.V. Partners, and save your spot at the live JVX event as a bonus.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

  Shaahin Cheyene  is an award winning entrepreneur, writer and filmmaker. He is the CEO and Chairman of the brain nutrition start-up Accelerated Intelligence. He invented and branded the original Herbal Ecstacy as a teenager, and went on to develop over 200 other award-winning products. He produced a documentary about the Aztecs and also had a production company. You can find Shaahin on Twitter at @ShaahinCheyene.   EPISODE The world of eCommerce is more popular than ever-and Amazon is at the top of the game. Shaahin Cheyene is an expert in Amazon marketing, and he shares the details on how to create a thriving business by selling on Amazon. From finding the right products, creating a brand, and generating reviews, we cover the crucial steps that will help you scale your business or create side income, without having to pack, ship, or provide customer service.   We Discuss: Getting started on Amazon and finding products to sell. How to get your Amazon customer's email addresses to add to your sales funnel. Generating honest reviews, without violating policy. The top conversion factor-it's not what you may expect.   For complete shownotes and more, please head over to www.marketingspeak.com/shaahincheyene LINKS & RESOURCES MENTIONED   The Optimized Geek Amazon Fulfillment by Amazon Accelerated Intelligence Alibaba HKTDC Camel, Camel, Camel Trust Review Networks Facebook Amazing.com Shaahin Cheyene The Amazing Seller Ryan's Freedom Fastlane Shaahin's email   STEP UP YOUR MARKETING GAME! 1) Get started! Create an account on Amazon, and sell something-anything-to start learning the ropes. 2) Create a list of 3-5 products that you would want to sell long-term, and begin researching their value and reviews. 3) Sign up for Fulfillment by Amazon so you don't have to worry about anything related to the packaging and shipping.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter