Marketing Speak

Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io, tools that help marketers scale their content marketing and social media efforts. He's helped major companies to land customers, and scale their business. You can find Sujan on Twitter @sujanpatel.   EPISODE The majority of companies are laser focused on marketing and sales-but much more should be going into your business plan. Sujan Patel is a leading expert in digital marketing, and discusses how growth hacking is more important to the overall success of your daily efforts. Identify your goals, and create an action plan that will help your business generate profit and succeed. We Discuss: The difference between growth hacking and marketing. The content creation strategies that can go viral. How to develop your professional team. Social media and blogging ideas to stand out in your market. For complete shownotes and more, please head over to www.marketingspeak.com/sujanpatel   LINKS & RESOURCES MENTIONED Content Marketer Narrow When I Work Facebook Ads Promoter.io SatisMeter Blink by Malcolm Gladwell Notifier Connector Followerwonk Vine Snapchat Twitter Periscope YouTube Instagram HubSpot HubSpot Academy Sujan Patel   STEP UP YOUR MARKETING GAME! Each day, connect with your employees on the impact of your daily efforts. How will your accomplishments of the day  impact the business, and your customers? For daily team connections and to stay on top of ideation processes, use content and task managers. Check out ContentMarketer.io-there are services and trainings to help you leverage most of the topics covered in this episode!      THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Molly Pittman started with Digital Marketer as an intern and worked her way up to Vice President of Marketing and Traffic Manager. She's responsible for creating, optimizing, and maintaining their traffic system, including social media traffic, all customer acquisition, and revenue acquisition. Molly has personally spent over four million dollars on paid traffic, and has generated over 500,000 leads and tens of thousands of customers.   EPISODE The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer, and shares how you can turn a cold audience into a paid customer by earning trust and providing value. We Discuss: Why you should show separate ads to your cold, warm, and hot, market. How to create a campaign that makes your leads connect to your brand. Getting noticed on social media through all of the competition. Using TV appearances to build credibility. For complete shownotes and more, please head over to www.marketingspeak.com/mollypittman   LINKS & RESOURCES MENTIONED Digital Marketer Facebook Perpetual Traffic Traffic and Conversion Summit Twitter YouTube The Ad Grid BuzzSumo Travis Ketchum on Marketing Speak Perpetual Traffic Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic The Optimized Geek DM Lab The 21 Day Launch Plan Social List Building Clint Arthur on Marketing Speak Darren Kavinoky on Marketing Speak Lore Podcast Mevo - The Live Event Video Camera Facebook Live   STEP UP YOUR MARKETING GAME! To come up with podcast ideas or blog post articles, use previous data. If you held a webinar that was really popular, use that topic for a post or episode. YouTube is a great place to retarget for people who are already familiar your brand, but people are conditioned to skip ads. If you're targeting cold traffic, start with Facebook. Check out the free resources available on DigitalMarketer.com, and go to the “products” tab where you can learn more about their certifications.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Steve Spangler is a science educator and toy inventor who rose to fame after a video of him performing the “Diet Coke and Mentos” experiment went viral. Since then, he has appeared on The Ellen Degeneres Show 19 times. Steve has also published two best-selling books and has hosted two television programs. He is a member of the National Speakers Association Hall of Fame and has even won an Emmy.  You can find him on Twitter @SteveSpangler.   EPISODE You can’t predict when your content will go viral, but you can maximize the odds of it happening by following internet trends and engaging with your audience.  Steve Spangler took my advice and started blogging back when no one realized how important it was for businesses to create quality web content, and it paid off.  He’s also made himself hugely popular on YouTube with his engaging and entertaining science videos, and he has a lot of insight on how to grow your YouTube audience and what to do when you experience a sudden popularity spike. We Discuss: Why it pays to be prepared for success. How following internet trends can help your business. Shock and Awe boxes-go above and beyond for your clients. Encouraging engagement by giving your audience a chance to show what they know. For complete shownotes and more, please head over to www.marketingspeak.com/stevespangler   LINKS & RESOURCES MENTIONED SICK Science Steve on Ellen The Diet Coke and Mentos experiment Insta-Snow Steve Spangler Science Steve Spangler Steve on Twitter Steve on Facebook Steve on Instagram   STEP UP YOUR MARKETING GAME! 1) If you haven’t already started a YouTube channel, now’s the time. 2) Make sure your videos are focused and relate to your chosen field. Then, overwhelm your audience with content. 3) Start paying attention to online trends, even if you don’t think they’re relevant to you.  Is your business already on Snapchat?   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

John Rampton is the founder of Due.com, a payment platform. He's also a writer and a speaker. In 2007, he learned how to sell products online, and has since started, grown and sold several companies, with his latest company quadrupling a seven figure revenue stream in 6 months. You can find John on Twitter @johnrampton.   EPISODE Blogging allows you to get your brand noticed, grow a massive social following, and in turn, gain a loyal client base. John Rampton started writing blog posts for his audience, and now has a team that is working on several websites in his industry, and well over a million social followers. He shares how you can follow in his footsteps by producing high quality content. We Discuss: Finding websites that will post your content, and bring you the right audience. How to measure your referral traffic to focus on the best sources. Choosing the social channels that will work best for your brand. Using tools and building a team to get more done in less time. For complete shownotes and more, please head over to www.marketingspeak.com/johnrampton   LINKS & RESOURCES MENTIONED Due.com 50 signs You're an Entrepreneur Top Movies Entrepreneurs Should Watch Why I Won't Invest in Your Company TechCrunch Mashable LinkedIn Search Engine Journal Search Engine Watch Huffington Post John on Twitter John on Vine John on instagram John on Facebook SearchMetrics BuzzSumo Buzzfeed SEMRush SERPs Ahrefs Upworthy Facebook Ads Twitter Ads MailChimp Pinterest Meet Edgar Buffer Blab.im John Rampton   STEP UP YOUR MARKETING GAME! 1) Create a list of 3-5 websites that allow guest contributors, and that your target audience would read. Start reaching out to them with your blog ideas and previous work. 2) Getting verified on Twitter translates into more traffic, and you stand out more as a trustworthy person. The more you grow your following, the better chance you have to be selected. 3) Reach out to John at his website johnrampton.com. You can contact him if you have any questions about blogging, social media, or his company Due.com.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.   EPISODE Making sense of  important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We Discuss: The meaning of the most important data terms. Why there isn’t a one-size-fits-all solution to measuring data. How to gain statistical significance. Asking the right questions to use your data effectively. For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata   LINKS & RESOURCES MENTIONED The Devil’s Data Dictionary Digital Analytics Association eMetrics Summit Freakonomics Aaron Ross on Marketing Speak From Impossible to Inevitable Jared Spool on Marketing Speak Google Analytics Adobe Analytics Salesforce Spurious Correlations Facebook LinkedIn Only Humans Need Apply: Winners and Losers in the Age of Smart Machines Medium.com Article from John Smart-Your Personal Sim Target Marketing   STEP UP YOUR MARKETING GAME! 1) Never stop asking questions. The data that you collect is only useful if you put it into action, find out what is working, what needs to be changed, and how you can better serve your clients. 2) When running AB tests, create a third version-this will create more variety and more data on what your target audience responds to. 3) For more data definitions and hilarious information, check out The Devil’s Data Dictionary!   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jeremy Schoemaker a.k.a ShoeMoney is a super blogger, affiliate, and an entrepreneur with 15 different companies under his belt. He's the author of Nothing's Changed But My Change: The ShoeMoney Story. He’s the founder and CEO of ShoeMoney Media, and the founder of Elite Retreat.   EPISODE Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market. We Discuss: Why you should create something that is useful, and give it away for free. Creating viral content. Taking risks, and how they create wealth. Using arbitrage to your advantage. For complete shownotes and more, please head over to www.marketingspeak.com/shoemoney   LINKS & RESOURCES MENTIONED Nothing's Changed But My Change: The ShoeMoney Story ShoeMoney Media Elite Retreat NextPimp PAR Program The ShoeMoney playbook Google AdSense ClickFunnels The Invisible Selling Machine How To Make Money Online - The ShoeMoney System StackThatMoney Email Jeremy Jeremy's ShoeMoney.net Course Offer Social Ecommerce book SEO Hiring Blueprint SEO BS Detector The Optimized Geek   STEP UP YOUR MARKETING GAME! 1) Don't be afraid to give away content for free. When you do more than your competitors, clients-and money-will follow. 2) Capture attention and go viral! The most shared content provides value, solves a problem, and is interesting. 3) Go to ShoeMoney.net to take advantage of Jeremy's offer. You'll receive a training course that will get you started making money online.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Tommie Powers is a digital marketing and YouTube ad expert, as well as a highly sought-after trainer and speaker. His specialties are paid traffic, conversion optimization, and online lead generation. You can find Tommie on Twitter @tommiepowers.   EPISODE When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it’s also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he's helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform. We Discuss: How to market on YouTube, and the most successful ad types. Why you should always AB test your ads. The tools that Tommie uses to find the most effective keywords. Why retargeting is great advertising, and why you should start today. For complete shownotes and more, please head over to www.marketingspeak.com/tommie   LINKS & RESOURCES MENTIONED YouTube Google Display Network Google AdWords for video Google Trends TubeBuddy Voot VideoAmigo vidIQ keywordtool.io Veeroll FreshKey RankRanger Adbeat WhatRunsWhere SEMrush YouTube Topics from SEMrush SpyFu Searchmetrics Soovle Ubersuggest Visual Website Optimizer Optimizely Improvely Jared Spool on Marketing Speak Rode smartLav microphone Tommie Traffic Tommie on Facebook Tommie on Twitter   STEP UP YOUR MARKETING GAME! 1) Come up with a base ad that you can tweak depending on performance. Come up with three versions to test over a couple of weeks. 2) Choose 30-50 top keywords for in-display targeting. Use a keyword tool to help you decide on the best options for your ad. 3) For in-stream ads, choose the ads that can be skipped. This will save you from spending your budget on people who don't want to see your ad.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo.   EPISODE Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list. We Discuss: The important topics you need to consider before starting a podcast. How to make your podcast professional and credible. Getting your podcast noticed, and bringing in organic traffic. Creating a manifesto to find inspiration, and to safely store your incredible ideas. For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo   LINKS & RESOURCES MENTIONED Promoting Your Podcast iTunes The Optimized Geek Entrepreneur on Fire StartUp Podcast Alex Blumberg Training with CreativeLive Internet Business Mastery Ask Pat Sales Marketing Profit Audio-Technica Audio-Technica ATR2100 Rode Podcaster Rode SmartLav Heil PR 40 Microphone Shure SM7B Marketing In Your Car Grammar Girl WTF with Marc Maron Libsyn Google Keyword Planner Google Trends Keyword Explorer PowerPress Getting Things Done CreateSpace The Art of Non-Conformity Jason Van Orden   STEP UP YOUR MARKETING GAME! 1) Make a list of 3-5 traits that your target audience has. Do they want a short audio file with quick tips, or do they want lots of information, details, and new ideas? 2) Go through the top 20-30 podcasts in your category. Create a list of things that haven't been done yet, so that you have a good chance of standing out. 3) If you are using an interview format, have questions ready but don't be afraid to let the conversation flow naturally.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo.   EPISODE Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you. We Discuss: The biggest issues that companies face in terms of their sales, and how to overcome them. Why a CEO should nurture employees who own their job, and how to become that employee. How to find your niche and become a 'need to have' product or service. How to double or triple your client base through referrals, lead generation, and sales. For complete shownotes and more, please head over to www.marketingspeak.com/aaronross   LINKS & RESOURCES MENTIONED From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue Predictable Revenue Carb.io Salesforce Predictable University Nail Your Niche Workshop   STEP UP YOUR MARKETING GAME! 1) Put a dedicated employee in charge of a new task or program within your business. You will nurture a potential leader and take some of the decision making off of yourself. 2) Use the 10x Exercise-envision what it would take to find the type of customers who would sign up for a $10,000 deal, or a $100,000 deal. Why would they need you? 3) Check out Aaron's predictable revenue certification course, Predictable University. This program teaches prospecting, leveraging time, resources, and selling success.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Syed Balkhi is the creator of WPBeginner, the world's largest WordPress resource site, and in 2013 he launched his product OptinMonster. OptinMonster helps businesses grow their email list and has over six billion impressions per month. You can find Syed on Twitter @syedbalkhi.   EPISODE While using a pop-up or opt-in box can be a great way to grow your list, the majority don't convert very well. Syed Balkhi explains how to convert your website visitors into subscribers with irresistible offers and perfectly timed pop-ups. We Discuss: The mistakes you may be making, and how to fix them. How to create a content upgrade to see your subscriber rates skyrocket. How to get around ad blockers. The WordPress tips that will make your life easier.   For complete shownotes and more, please head over to www.marketingspeak.com/syed   LINKS & RESOURCES MENTIONED WPBeginner OptinMonster Syed Balkhi YouTube Channel The Optimized Geek The Pomodoro Technique Travis Ketchum on Marketing Speak 14-Point Blog Post Checklist to Use Before You Hit Publish Rev.com OnlineJobs.ph Stellar Life LeadPages David Vogelpohl on Marketing Speak Compact Archives Edit Flow Syed on Clarity.fm SyedBalkhi.com   STEP UP YOUR MARKETING GAME! 1) Use additional offers with your content upgrade to boost interest. For instance, an article on 73 types of blog posts that are proven to work could have a bonus of a download with 50 catchy headlines formulas. 2) Check Google Analytics for the 10 pages on your website that get the most visitors. Disregard the home and about page, and then create personalized pop-ups for the others. 3) Try OptinMonster to start converting your visitors into subscribers today-They have a no question asked money-back guarantee for 14 days.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter