Marketing Speak 47. Protect Your Online Reputation with Kenton Hutcherson
Kenton Hutcherson is an Internet lawyer from Dallas, Texas. He pioneered the practice of obtaining court orders to remove defamatory content from the Google search index. He has obtained the removal of over 1,000 webpages from Google using this court order technique.
EPISODE
If you own a website or online business, you will want to comply with the law, protect your content, and keep your brand’s reputation positive. Kenton Hutcherson explains how to keep your business secure, and the steps to take if someone posts defamatory content about you online. While the law varies by state, understanding your rights is the first step to a successful online business and reputation.
We Discuss:
- Why companies are not liable for third party content.
- What is considered defamation.
- How to get defamatory content removed from search engines.
- The difference between defamation and invasion of privacy.
For complete shownotes and more, please head over to www.marketingspeak.com/kenton
LINKS & RESOURCES MENTIONED
The Communications Decency Act
Ripoff Report Corporate Advocacy Program
Ripoff Report VIP Arbitration Program
Digital Millennium Copyright Act
Right To Be Forgotten Legislation
STEP UP YOUR MARKETING GAME!
- The Digital Millennium Copyright Act can be effective in having copyrighted content removed, and it’s easy, quick, and inexpensive. Just make sure that you have a valid basis for submitting a removal first.
- If you post content on your website that is false and defamatory about somebody else and they sue you, you can’t claim the Communications Decency Act, because you are the author. Don't do it!
- Email Kenton to discuss your legal rights, ask any questions, or to work with him. He is based in Dallas, Texas, but works with people around the country.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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