Marketing Speak

Kenton Hutcherson is an Internet lawyer from Dallas, Texas.  He pioneered the practice of obtaining court orders to remove defamatory content from the Google search index.  He has obtained the removal of over 1,000 webpages from Google using this court order technique.   EPISODE If you own a website or online business, you will want to comply with the law, protect your content, and keep your brand’s reputation positive. Kenton Hutcherson explains how to keep your business secure, and the steps to take if someone posts defamatory content about you online. While the law varies by state, understanding your rights is the first step to a successful online business and reputation.   We Discuss: Why companies are not liable for third party content. What is considered defamation. How to get defamatory content removed from search engines. The difference between defamation and invasion of privacy.   For complete shownotes and more, please head over to www.marketingspeak.com/kenton   LINKS & RESOURCES MENTIONED Google PubCon Ripoff Report The Communications Decency Act Yahoo Facebook Consumer Complaints Board Ripoff Report Corporate Advocacy Program Ripoff Report VIP Arbitration Program US Copyright Office Digital Millennium Copyright Act Right To Be Forgotten Legislation Pissed Consumer Bing Lumen Hutcherson Law Email Kenton   STEP UP YOUR MARKETING GAME! The Digital Millennium Copyright Act can be effective in having copyrighted content removed, and it’s easy, quick, and inexpensive. Just make sure that you have a valid basis for submitting a removal first. If you post content on your website that is false and defamatory about somebody else and they sue you, you can’t claim the Communications Decency Act, because you are the author. Don't do it! Email Kenton to discuss your legal rights, ask any questions, or to work with him. He is based in Dallas, Texas, but works with people around the country.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Rob Walch is the VP of Podcaster Relations at Libsyn, and the co-author of the book, Tricks of the Podcasting Masters. He has been podcasting since 2004 and is listed as the fifth most influential person in podcasting in the book, Podcasting for Dummies. Rob is the host of podCast411, and the Today in iOS Podcast. You can find Rob on Twitter @podcast411.   EPISODE While podcasting is growing in popularity, it is still an untapped market for many business owners and entrepreneurs. Hosting a podcast is a commitment, but  one that can grow your audience, provide value to your listeners, and promote your business. Rob Walch shares the tips that will help you create a show, and a brand, that will attract listeners and boost your credibility as a professional.   We Discuss: The success of podcasting, and where it’s headed. The best apps to use to listen to a podcast. Using keywords in your show’s title and description. Getting into “top” lists and New and Noteworthy on iTunes.   For complete shownotes and more, please head over to www.marketingspeak.com/robwalch   LINKS & RESOURCES MENTIONED Libsyn Tricks of the Podcasting Masters Podcasting for Dummies podCast411 Today in iOS Podcast Content Marketing World Podcast Movement Serial SwineCast The Optimized Geek iTunes Podcasts app The 5th Race Podcast Stellar Life This Week in Tech Mac OS Ken Revolutions Podcast MySpeed plug-in Overcast Ben Greenfield Podcast YouTube Red SpeakPipe Ask Pat Kall8 Google Voice Today in iOS Community Google Play Music LeadPages CastingWords Onlinejobs.ph You’re A Fraud, And You Know It! Imposter Syndrome: The Plague For Successful People Jason Van Orden on Marketing Speak Call Recorder for Skype Zencastr Rob's Podcast Set-up smartLav IK Multimedia iRig Mic Lav 2 Pack bossjock studio Dan Carlin's Hardcore History Dan Carlin's Common Sense WordPress Audacity Rob's Free iBook: Podcast101 Rob on Twitter   STEP UP YOUR MARKETING GAME! If you are considering starting a podcast, do it now-there isn't too much competition. Start by listening to shows that you enjoy and brainstorming ideas on how to turn topics into your own. If your content is not evergreen, add a date to the into of your episode. When people listen to it, they will then understand that it's an old episode, as opposed to thinking you released old news. For more information and tips on how to create a podcast, download Rob's free iBook Podcast101.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Marylou Tyler is the CEO of Strategic Pipeline, which helps businesses to grow their revenue by increasing their sales pipelines. Marylou’s passion is helping B2B sales professionals go from cold conversations to qualified opportunities. She is the author of Predictable Prospecting, and Predictable Revenue.   EPISODE Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scaleable for business owners. Start implementing Marylou's system to create value, pull your leads in, and close the sale.   We Discuss: How using Predictable Prospecting can boost your sales. Finding the best “customer persona” for high-value sales potential. The CRM's that can help you to automate your business. The metrics that you should be paying attention to.   For complete shownotes and more, please head over to www.marketingspeak.com/marylou   LINKS & RESOURCES MENTIONED Strategic Pipeline Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com Aaron Ross on Marketing Speak Breakthrough Advertising: Eugene Schwartz Capsule CRM Infusionsoft Salesforce Microsoft Dynamics CRM NetSuite Microsoft Excel Tested Advertising Methods: John Caples Influence: Robert Cialdini Predictable Prospecting Website Predictable Prospecting Podcast Marylou Tyler   STEP UP YOUR MARKETING GAME! A simple sales system may not fit your business needs. Be sure to look at blending other modalities, like phone or email, and utilize the systems that work best for you. Think about a billboard-it catches your attention. Your correspondence with leads has to feel that big, and it has to pull that same type of emotion. Check out Marylou’s new book, Predictable Prospecting, for more information on how to create killer sales funnels.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh.   EPISODE When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever.   We Discuss: The common conversion mistakes to avoid. The difference between A/B and multivariate testing. What “website-centric” factors are, and how to use them. Building a mobile website that users want to buy from.   For complete shownotes and more, please head over to www.marketingspeak.com/khalid   LINKS & RESOURCES MENTIONED Invesp Marketing Conversion Optimization:  The Art and Science of Converting Prospects to Customers FigPii Google Analytics Optimizely Visual Website Optimizer Convert Don’t Make Me Think by Steve Krug Khalid on Twitter Khalid on Snapchat   STEP UP YOUR MARKETING GAME! To find out if there are issues with your website, go through and mimic the exact steps a visitor would take in the purchasing process. Would you purchase from your website again? Page load time and speed can impact conversion. Reduce your page load time to around three to five seconds to see anywhere between an 8-15% increase in conversions. While there can be many issues on a website that need to be addressed, functionality is at the top of the list. If a landing page, a product page, or a dropdown isn't working, fix it immediately.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jonathan Hochman is the founder of Hochman Consultants. He's chairman of SEMNE, the founder of CodeGuard, and is heavily-involved in search and online marketing. He also volunteers as a Wikipedia admin. You can find Jonathan on Twitter @jehochman.   EPISODE There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive.   We Discuss: Who should have a Wikipedia page. What astroturfing is, and why you shouldn't do it. How to find the right type of insurance for your business. The best programs and plugins to keep your website safe.   For complete shownotes and more, please head over to www.marketingspeak.com/jhochman   LINKS & RESOURCES MENTIONED Hochman Consultants Search Engine Marketing New England-SEMNE CodeGuard Search Engine Land Marketing Land Search Marketing Standard Wikipedia Wikipedia Talk Page Yelp WikiScanner Carbonite Writers.net CloudFlare WhichTestWon Advanced Automatic Updates W3 Total Cache Yoast SEO DuracellTomi Google Tag Manager Pingdom Google Analytics   STEP UP YOUR MARKETING GAME! It’s not beneficial for someone who is not notable to get a Wikipedia page, as there won’t be a lot of engagement. Focus your efforts on becoming notable first. Have a good lawyer, and the right type of insurance for your business. No matter how careful you are, it's possible to mess up. For more information on how to increase security and reduce risk, visit Jonathan’s website Hochman Consultants.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Brian Clark is the founder and CEO of Rainmaker Digital, and the chief blogger for Copyblogger. He's also the host of the Unemployable podcast. Brian built three successful businesses using online marketing techniques, and has built his network to over 200,000 customers, and eight figures in annual revenue. EPISODE Becoming an expert content marketer takes trial and error, but you’ll start seeing progress by understanding your audience and adding value. Brian Clark knows how to get serious reach, and shares his advice on how to successfully grow a business through online marketing, killer content, and attracting the right people to your website. We Discuss: How to create a compelling headline. Why your content is just as important as the headline. Finding your ideal audience. Creating organic rankings from blog posts and keywords. For complete shownotes and more, please head over to www.marketingspeak.com/brianclark   LINKS & RESOURCES MENTIONED Rainmaker Digital Unemployable Podcast Copyblogger Seth Godin Permission Marketing 5 Data Insights into the Headlines Readers Click Marijuana Contains "Alien DNA" From Outside Of Our Solar System Flickr Google Images Neil Patel on Marketing Speak Jeremy Schoemaker on Marketing Speak Joe Sugarman-Advertising Secrets of the Written Word Eugene Schwartz-Breakthrough Advertising Alex Blumberg-CreativeLive Course Elissa Fisher Harris on The Optimized Geek You’re A Fraud, And You Know It! Imposter Syndrome: The Plague For Successful People Free Library of eBooks on Copyblogger Rainmaker Platform   STEP UP YOUR MARKETING GAME! You don't have to rely on advertising revenue and sales to become successful. Create a community and add massive value to your followers, and the sales will come naturally. Great content marketing is giving away information worth paying for. Find the appropriate value of your target audience, and build information around that demographic to give away. Check out the Free Resources on Copyblogger for more ideas on how to create compelling content and grow your audience!   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Mitch Carson is the bestselling author of The Silent Salesmen and an experienced speaker and seminar promoter. He has produced and starred in infomercials that have grossed over 8 figures in sales.   EPISODE Mitch Carson knows how to make you into a ‘star’ – not a Hollywood star, but a celebrity in your own field. Whether that’s Digital marketing or dentistry, becoming a celebrity, or thought leader, in your niche can give you a competitive advantage that leads to more business for your brand.   We Discuss: The ‘Trifecta” of platforms you need to elevate your brand Why you need to be guarded with your social presence How to get your foot in the door towards the next step – your first podcast interview, first time on stage, etc. How celebrity status opens doors and gives you a credibility advantage over competitors   For complete shownotes and more, please head over to www.marketingspeak.com/mitchcarson   LINKS & RESOURCES MENTIONED The Silent Salesmen Google Trends YouTube Stephan on Good Day Sacramento Home Shopping Network The Elements of Style Grammar Girl's Quick and Dirty Tips for Better Writing Mitch Carson The Ultimate Sales Machine Interview Connections Born to Influence Stephan Spencer on The Year of Purpose Podcast Radio Publicity Speak in Dubai Email Mitch Stephan Spencer Marketing Speak The Optimized Geek The Art of SEO Social eCommerce Google Power Search Think and Grow Rich Platinum Partnership Dan Kennedy's mastermind   STEP UP YOUR MARKETING GAME! You likely won't be great the first time you try something new. To become an expert in your field, you have to prepare, train, and be okay with making mistakes. Once you interview or connect with one big name in your field, other celebrities will want to connect with you, fueled by your boost in credibility and their competitiveness with each other! If you want to be a thought leader, don’t risk your reputation by putting questionable photos on your social profiles.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Rand Fishkin is the co-author of The Art of SEO, and is a thought leader in the SEO field. His title at Moz is “The Wizard of Moz”, he's a board member for Haiku Deck, the co-founder of Inbound.org, and blogs on Moz.com.   EPISODE The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. We Discuss: How Rand came up with and created Moz programs. Why their programs are different from other available options. Rand's favorite automation and SEO tools. How SEO is changing, and how to keep up with the demands.   For complete shownotes and more, please head over to www.marketingspeak.com/rand   LINKS & RESOURCES MENTIONED The Art of SEO Moz Haiku Deck Inbound.org Moz Blog Keyword Explorer Open Site Explorer Google Keyword Planner Google Suggest Ubersuggest KeywordTool.io SEMRush WordTracker GrepWords API Google AdWords Moz Local Followerwonk Fresh Web Explorer John Rampton on Marketing Speak John Rampton on Twitter Majestic SEO Ahrefs MozRank MozTrust FullContact API‎ Marketo Pitchbox Moz Free Trial Rand on Twitter   STEP UP YOUR MARKETING GAME! After finding keywords that you want to use, test, test and do some tests, and continue to optimize and drop the ones that aren't performing. Marketers can get overwhelmed with the amount of tools that are available, especially with keyword data. Check out Keyword Explorer for an easy-to-use solution. Try out Moz products at Moz.com, you will receive your first 30 days for free.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Loren Slocum Lahav is the CEO and founder of True Consulting Company, and the founder, CEO, and president of LoBella International. She's the author of Life Tuneups, The Greatest Love, and co-author of Chicken Soup for the Soul: Time to Thrive. Her new book is called, The Courage to Raise a Gentleman. She has built an empire with multi-level marketing.   EPISODE Business is changing-you no longer have to spend all of your time and income on marketing, creating products, building a website, and finding a customer base to become an entrepreneur. Multi-level marketing companies are helping regular people around the world to become business owners, and six and seven figure earners. Working with an established team can lead to residual income, and huge success. We Discuss: What network marketing is, and who should join. The common misconceptions around the MLM business structure. How to build your business through becoming a “product of the product”. How to find success with an MLM. For complete shownotes and more, please head over to www.marketingspeak.com/lorenslocum   LINKS & RESOURCES MENTIONED True Consulting Company LoBella International Life Tuneups The Greatest Love Chicken Soup for the Soul: Time to Thrive The Courage to Raise a Gentleman Get Real with Loren Slocum The Rise of the Entrepreneur The Most Powerful Women of Network Marketing Juice Plus+ The Prayer of Jabez Mike Vardy on The Optimized Geek Zoom Loren's YouTube Video: "What if?" Email Loren   STEP UP YOUR MARKETING GAME! Don't be a taker, show people that you truly care and want to help them, and you'll find more success. If you get into network marketing, you will build a client base and team faster by adding value. Network marketing is an opportunity to create the life that you want for yourself. Look at how you are showing up for yourself-are your goals and daily actions truly aligned? Loren loves to get to know people, help others, and can answer any questions that you have. Email her at lorenslocum@gmail.com to connect or get some incredible resources from her.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io, tools that help marketers scale their content marketing and social media efforts. He's helped major companies to land customers, and scale their business. You can find Sujan on Twitter @sujanpatel.   EPISODE The majority of companies are laser focused on marketing and sales-but much more should be going into your business plan. Sujan Patel is a leading expert in digital marketing, and discusses how growth hacking is more important to the overall success of your daily efforts. Identify your goals, and create an action plan that will help your business generate profit and succeed. We Discuss: The difference between growth hacking and marketing. The content creation strategies that can go viral. How to develop your professional team. Social media and blogging ideas to stand out in your market. For complete shownotes and more, please head over to www.marketingspeak.com/sujanpatel   LINKS & RESOURCES MENTIONED Content Marketer Narrow When I Work Facebook Ads Promoter.io SatisMeter Blink by Malcolm Gladwell Notifier Connector Followerwonk Vine Snapchat Twitter Periscope YouTube Instagram HubSpot HubSpot Academy Sujan Patel   STEP UP YOUR MARKETING GAME! Each day, connect with your employees on the impact of your daily efforts. How will your accomplishments of the day  impact the business, and your customers? For daily team connections and to stay on top of ideation processes, use content and task managers. Check out ContentMarketer.io-there are services and trainings to help you leverage most of the topics covered in this episode!      THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter