Marketing Speak

From today’s guest, Jeffrey Hayzlett, we learn the importance of having a beginner’s mind and being open to learning. And who better to learn from than someone like Jeffrey, who has bought and sold over 250 businesses amounting to around $25 billion in transactions? In addition to his impressive successes in this realm, Jeffrey is also the author of several bestselling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, and The Mirror Test Not all of Jeffrey’s accomplishments are inaccessibly high-level ones, though. He has been a guest celebrity judge on Celebrity Apprentice for three seasons, and is a primetime TV and podcast host. In other words, he’s approachable and has some great experience in sharing his knowledge. That’s exactly what he does in today’s episode, which should give you some great insights into identifying your industry, understanding your priorities, and much more. Find Out More About Jeffrey Here: Jeffrey.Hayzlett on Facebook@JeffreyHayzlett on TwitterJeffreyhayzlett on InstagramHayzlett.comC-Suite Network In This Episode: [02:30] - Jeffrey explains what he means by the “Mirror Test.” He also discusses how frequently you should apply the Mirror Test, and talks about asking yourself whether the things you’re doing are leading to where you need to go. [05:37] - We learn more about how Jeffrey came up with the concept of the Mirror Test and his theory of the customer and performer. [07:38] - Managing a role as big as the one he held at Kodak was mind-boggling to Jeffrey, but here’s his advice: take the zeros off. He imagined he was running a small business and asked himself what he would do in that case. He and Stephan then go on to discuss an example of this. [10:33] - Jeffrey talks about being measured on whether he “played well with others” at Kodak, and explains why that was problematic given his role there. [11:36] - We gain some insight into what happened with Kodak’s problems, as well as the overall switch to digital in many realms. [14:12] - Stephan and Jeffrey talk about misunderstanding exactly which industry your business is in, with examples including Kodak and the railroad industry. [16:12] - What does Jeffrey consider the most disruptive thing he did while working at Kodak? [19:18] - Using the examples of Coke machines and farming, Jeffrey talks about how the Internet of Things can improve efficiency and change the way we use and do things. [22:30] - What can a marketer do to prepare for the coming revolution with the Internet of Things? [25:48] - Jeffrey addresses what he expects will be the biggest disruptive events besides the Internet of Things, and talks about how he sees the marketer’s role. [28:32] - How does Jeffrey measure customer satisfaction? His favorite way is to ask customers, which depends on having a relationship with them. If you listen to your customers, you have less need for tests measuring their satisfaction. [29:46] - Jeffrey talks about some rating systems (including Net Promoter Score), then suggests his own preferred indicators for measuring customer satisfaction. He reveals that he had people at all levels personally resolve customer complaints, and he and Stephan discuss the value of empowerment and open-book management as explained in The Great Game of Business. [34:20] - We hear about some options for how to share information in an open-book management style, and some examples of things to share. Jeffrey also explains how this can contribute to forming a great team. [37:38] - What are some other obstacles that are facing CMOs and marketing directors that are going to blindside them? [40:39] - The antidote to distractions is keeping your focus on your promises, what you’re supposed to be delivering, and your conditions of satisfaction. Jeffrey and Stephan then talk about the importance of promises. [43:19] - Jeffrey returns to the question about obstacles facing CMOs. He thinks it’s important to be more strategic. He also explores the importance of an open mind and the willingness to declare yourself a beginner. [50:13] - Stephan asks whether Jeffrey does anything special to ensure he gets thinking time. As we learn, Jeffrey does his best thinking when he’s sitting down and uninterrupted (whether on a tractor, horse, or plane). Links and Resources: Jeffrey.Hayzlett on Facebook@JeffreyHayzlett on TwitterJeffreyhayzlett on InstagramHayzlett.comC-Suite NetworkTallGrass PRThink Big, Act Bigger: The Rewards of Being RelentlessRunning the GauntletThe Mirror TestThe Internet of ThingsThe Great Game of BusinessOpen-book managementBeginner’s mind  

Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case. Find Out More About Marcus Here: Marcus.tober on Facebook@marcustober on TwitterMarcus Tober on LinkedInSearchmetrics In This Episode: [03:04] - Marcus responds to Stephan’s question about needing to base content creation on data (rather than just writing whatever you think your audience may want to hear). In his response, Marcus gives some great insight into creating content, all while explaining how Searchmetrics works. [08:17] - Marcus talks about the differentiation between coming up with a topic and a list of keywords. He discusses the relevance of intentions by using the example of hairstyles. [11:49] - We hear a bit about how Google’s changes mean that marketers should now focus on having happy users instead of good rankings. [13:04] - A lot of people still view content the old way in terms of creating throwaway content based around a specific keyword. [15:48] - Where is the future in SEO if we’re moving away from checklists? How should we be preparing today? [21:13] - Marcus tells us the steps we need to keep in mind for mobile searches and gives the concept of “mobile-first design.” [23:33] - Marcus clarifies what he meant in his reference to “AI first.” [25:12] - After Stephan’s suggestion that interactive voice commands (rather than the keyboard) are the interface to the web of the future, Marcus agrees and elaborates. [28:53] - Marcus talks a bit about the new ranking factors. He clarifies by giving an example about the length of pages by word count. We also learn about the extensive research his company has done through ranking-factor analysis. [33:28] - Stephan asks Marcus which SEO rumors he can squash. [35:20] - One of the myths out there is that Google is using your own analytics data against you, Stephan says. Marcus gives his thoughts, which is that Google doesn’t need to do that because they have enough data from Chrome and search behavior. [37:07] - Marcus talks about dwell time versus bounce rate. He points out that users in some areas are more likely to look for more results and points out how this can make the bounce rate a poor indicator in these fields. [39:02] - After every major Google update, Marcus’s company makes a report on the biggest winners and losers. He talks more about how that’s calculated and how they’re able to see patterns across pages. [42:29] - Marcus explains his thoughts on RankBrain and explains how it works. [45:00] - What are the next steps for someone who wants to work with Marcus’s toolset? The answer: if you go to searchmetrics.com/content, you can apply for a demo. [47:22] - We learn why Searchmetrics is being released this way, rather than simply giving it a large release. Links and Resources: Marcus.tober on Facebook@marcustober on TwitterMarcus Tober on LinkedInSearchmetricsMobile-first designAI firstSearchmetrics Winners and LosersRankBrain

In this episode, we have the pleasure of hearing from speaker, number-one bestselling author, businessman, and consultant Brian Carter. Brian, whose books include The Like Economy, LinkedIn For Business, Facebook Marketing, and the The Cowbell Principle, has also appeared on Bloomberg TV. He has taught over 50,000 students and has reached more than 3,000,000 people in the last year. Brian definitely has the business experience to back up his popularity. He has 18 years of business success under his belt and has consulted with clients, including NBC, Microsoft, Universal Studios, and even the U.S. Army. His latest course, The Facebook Leads and Sales Machine, gives some insight into how highly he values Facebook as an advertising tool--and he’ll explain much more about that in this conversation. Find Out More About Brian Here: www.briancartergroup.com (this is shifting soon to scienceofdigitalmarketing.com) @BrianCarter on Twitter In This Episode: [01:28] - Brian talks about what the Cowbell Principle is and whether it has anything to do with Will Ferrell (the answer: yes, it does). [04:04] - Why is Facebook so important? Brian gives his answer and also explains that Facebook and Google are the most important places to advertise and discusses the weaknesses of Snapchat and Instagram. [05:46] - Locating your target audience and a lower cost per click for advertising are two more strengths that Facebook offers. [08:32] - Gary Vaynerchuk is a big proponent of marketing on Snapchat, and Brian explains why. He and our host Stephan go on to discuss more aspects of Gary’s experience and advantages. [10:13] - Brian talks about ways that you could use Snapchat, and reasons that you might, but suggests that for many companies it would end up wasting a lot of time. He also talks about the importance of advertising and the difficulty of creating viral content every day. [12:02] - Combining advertising with viral content is a strong combination, and Brian gives examples of how this might work. [14:05] - Brian reveals that the stats say we’re now socializing more on Facebook than face to face. He explains why, and he and Stephan discuss the issue of a “filter bubble.” [19:17] - What would Brian say to someone who builds bridges or airports and claims that Facebook isn’t the right place to advertise for their industry? [23:08] - Brian goes into further detail about how you can pinpoint or target ads on Facebook. [23:41] - If you aren’t a stand-up comic, how can you be funny and engaging on social media? Brian provides some easy advice. [26:36] - If you’re not creating funny content yourself, you’ll need to search for it. Brian gives some tips on how to find content like this and talks about the story of the “success kid” meme and how the child’s fame got his father money for a new kidney. [30:36] - If you go to images.google.com and click on the camera icon at the end of the search box, you can do a reverse image search to help you figure out where an image came from and who the copyright holder is. [31:15] - Brian talks about Facebook Audience Insights, a tool within Facebook’s ad manager, and explains how to put it to use. [32:30] - Brian came up with a process he calls FIT, “find, invent, test.” He explains this as well as the difference between customers and fans. [35:00] - We learn more about Facebook Audience Insights. Brian gives some insight into his process of testing ads. [37:36] - Brian offers an example of how one might target the right audience when that audience sounds vague at first. [38:58] - We hear about the possibility of using lookalikes. [40:16] - Brian differentiates between fans and buyers, not only on Facebook but in general. This is the “finding” part of the FIT system. After this, the next step is to invent tests. After applying the tests, he goes back to fact-finding to see what worked and what didn’t. In this way, the system is a repeating loop. [42:45] - Brian believes we have a “finite amount of creativity per day.” This is part of his argument against creating content calendars. [44:25] - What are Brian’s thoughts on creating spinoffs from successful content or advertisements? [47:28] - Brian discusses how his background in standup comedy helps him but makes it clear that this isn’t necessary if you’re willing to test ideas. [49:15] - Instead of having a normal focus group, Brian talks about trying a focus group of improv people. Links and Resources: www.briancartergroup.com (this is shifting soon to scienceofdigitalmarketing.com) @BrianCarter on TwitterThe Cowbell PrincipleFacebook MarketingThe Like EconomyLinkedIn For BusinessThe Facebook Leads and Sales Machine courseGary VaynerchukFilter bubbleGiphyBuzzSumo (“the Google of highly shared content”)Success kidFacebook Audience InsightsGoogle Reverse Image Search (click the camera at the end of the search bar)Pareto principlepexels.com

This week we have the pleasure of hearing from Josh Elledge, a self-described “practicer of PR.” It’s clear Josh knows what he’s talking about, too; he has been on TV and radio over 1,500 times, has appeared on 75 different TV shows, and reaches over a million readers each week with his syndicated column. His Savings Angel podcast is the #1-ranked consumer shopping and savings podcast worldwide. Josh is the founder and CEO of SavingsAngel.com, a membership-based website that helps consumers dramatically lower their grocery bills. It currently employs over 50 people and brings in over $5,000,000 in sales annually. Surprisingly, he has managed all of that with under $500 spent in advertising. Instead of focusing on advertising, Josh has created his success through PR. After his success with SavingsAngel, he created upendPR, which is designed to inspire entrepreneurs and provide a roadmap to successfully increasing sales through PR. In this episode, Josh gives generous and open insight into his methods and strategies. Find out more about Josh here: @JoshElledge on Twitterwww.savingsangel.com www.upendPR In this episode: [02:44] - What is and what isn’t PR? Josh gives us his definition, while offering some insight into his perspective. [04:21] - Josh describes his experiences in hiring recent graduates who studied public relations and in doing so emphasizes the importance of understanding what an audience wants rather than just studying PR in an academic setting. [06:18] - Josh describes his frustration and disillusionment with hiring PR firms and the disconnect he sees between what the PR industry is offering and what small-business owners truly need. We also learn about the roots of his company upendPR. [09:01] - Josh tells us about SavingsAngel and what it does, and the importance of exposure in success. [10:50] - Josh describes his outreach attempts to local media companies in the early days of SavingsAngel and his successful strategies for getting exposure without paying for ads. He explains how this ballooned into his current success. [13:32] - Being positioned as a “subject-matter expert on the way to thought leadership” is vital to entrepreneurs. Josh explains why it’s important and how to fill that role. [14:30] - Josh gives an example of how to offer value instead of directly selling your product and emphasizes the importance of becoming a brand journalist. [16:40] - If you had two minutes to do PR work, what would you do? Josh reveals that the most common answers aren’t the best. He explains that newsjacking is the next step after having some authority in your space, and how best to go about it. [19:30] - Especially the first few times you’re working with an influencer or producer, play it very cool, and go very soft on self-promotion. Josh explains why this matters so much. [21:57] - If you’re starting out and have been working on building your authority, how do you make contacts who are influencers if you don’t have them already? Josh gives a step-by-step path to knowing any influencer. [23:45] - As part of this path, Josh explains the importance of Twitter. He also gives specific tips on how to use Twitter and goes over the basics of how to get your first few hundred followers. He then expands on how to get on the radar of influencers. [28:20] - Josh talks about identifying journalists, creating a Twitter list, and monitoring that list separately from your general feed. [29:47] - Our host, Stephan, talks about Followerwonk, a Twitter tool created by Rand Fishkin, the founder of Moz. He asks if Josh has used it, and Josh answers (and also lists other valuable PR tools). [31:33] - Stephan talks about the database Cision, which is a powerful (but expensive) tool for obtaining information about influencers. He also talks about HARO and gives advice on how to be the source chosen for inquiries through this tool. [37:22] - One of Josh’s clients got 28 media placements in one month, mostly from HARO. Josh gives us more information about this. [37:52] - We hear about Josh’s close brush with the reality TV world. [39:30] - Josh gives us a step-by-step path toward becoming a columnist with prominent publications. [45:42] - Josh explains that outlets usually want a commitment of consistency if you’re going to be a guest writer. This is worth taking into consideration when deciding whether to write for others or just to publish articles on your own site. [46:55] - Don’t make the mistake of publishing an article you wrote for another publication on your own site. Josh discusses how to handle this. [49:15] - Are there secrets to getting rebooked by media outlets, beyond those we’ve already heard about? One tip that Josh lists is building a press kit, and he gives some insight into what to include. [53:30] - Josh tells listeners what specific services his company provides. [55:39] - Josh wants to give you a free gift! To get his $100 Twitter publicity mastery course for free, go to www.upendpr.com/fire. (If you need a publicity code, use “fire”.) Links and resources: @JoshElledge on TwitterSavingsAngel upendPRTwitter Marketing & Public Mastery Course (for free!)Rand FishkinMozCisionHAROFollowerwonkNewsjacking  

Scott Stratten is the co-author of four best-selling business books, co-owner of UnMarketing Inc., and co-host of The UnPodcast.  He is also one of the leading speakers in the world, working with businesses to embrace disruption.  Formerly a music-industry marketer, national sales-training manager, and a professor at the Sheridan College-School of Business, Scott ran his “UnAgency” for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject of marketing.  In this episode, Scott shares his thoughts on current marketing trends, what we’ve been doing wrong, and what’s next. Find out more about Scott here: www.UnMarketing.comFacebook@UnMarketing on TwitterUnPodcast UnMarketing: Everything Has Changed and Nothing is Different In this episode: [01:49] - Scott answers why he updated the book Unmarketing.  In seven years, nearly everything has changed.  He shares examples of what's different from Facebook to video. [05:35] - Is Twitter irrelevant?  Scott shares his thoughts and what he thinks is the downfall of a social network.  "Twitter's only asset today is that it's live." [10:30] - Sometimes we don't know what we want, but what we do want is relevance.  Recency is only a small part of relevance, and that's a big thing for marketers to realize. [12:08] - Social currency is what we invest in a platform.  "If all we want to do is push stuff out, we aren't giving to the ecosystem.  That's not how a community works." [17:02] - Scott gives his position on Snapchat, why he barely uses it, and what he thinks about brands using the platform. [19:27] - What is Snapchat's next step?  Scott thinks it’s towards viral marketing. [20:12] - Scott discusses Facebook versus Youtube--which platform is worth a brand's time and how they differ. [24:29] - Scott tells why he thinks live streaming video is a train wreck and what's interesting enough to be live. [29:47] - Scott says, “The most important part about video is audio.  If it doesn't sound well, people bail quicker.” [30:06] - Stephan shares his ideas for improving live-stream video. [32:54] - Scott explains recency and resonance, and money.  Scott informs us of what we need to know about the Facebook EdgeRank algorithm. [36:30] - Scott says that the advantage of social media is never the fact that it's free. [38:27] - Scott describes why QR codes are marketing done wrong.  "Instead of asking, 'Can we use them?', we should have asked, ‘Should we use them?'" [41:23] - Scott shares examples of ridiculous things marketers are doing, including using the term mobile and forgetting to do the basics right. [44:19] - On progressive web apps, Scott says, "People say we're an app-driven society, but the core of it is the Internet." [47:56] - What does it take to go viral?  Scott’s answer is that nothing goes viral because you want it to. Links and Resources: www.UnMarketing.comFacebook@UnMarketing on TwitterUnPodcast UnMarketing: Everything Has Changed and Nothing is DifferentUnSelling: The New Customer ExperienceQR Codes Kill KittensTweetbotEdgeRank algorithmMevo camera  

Joel Bower, the CEO of Skirmish Strategies, is always looking for new and better ways to leverage every single resource he has going into his business, from the members on his team to the technologies they have at their disposal, and he loves bringing this talent to other entrepreneurs and teaching them how to make the most of their resources, too. Joel's dedication to every aspect of his life has given him a profound understanding of true peak performance. Leveraging has allowed him to give his all - all day, every day - both in Skirmish Strategies, to our amazing fans, and with his family. Joel is a serial entrepreneur and with over a decade of experience running and starting dozens of different businesses. He is currently running a number of successful physical product and information product businesses in several different fields. He is also a public speaker, marketing consultant, and business trainer.   Find out more about Joel here:www.SkirmishStrategies.comFacebook @JoelBowerReal on Twitter   In this episode: [01:08] - Joel starts out our conversation by talking about how to know what should be automated and what should not be. [02:58] - Joel gives us a warning about some of the things that can go very wrong when automation is done poorly. [04:58] - We talk about the importance of understanding the social media platforms you are using. [06:29] - Joel talks about the benefits of Snapchat, Periscope, and Facebook Live for building quick interactive content. [07:28] - We discuss how those live platforms have begun to bring back a feeling of T.V. shows with a trusted anchor. [08:50] - Joel’s love of learning is clear as he tells us about a few of his favorite places to learn more about marketing, including: Frank Kern’s Alchemy Session and Inner Circle, and Russell Brunson’s Marketing in Your Car. [10:58] - He shares some of his favorite tools in marketing automation and talks about the benefit of using multiple tools in your business. [12:16] - Joel explains the importance of testing different entry points for your customers in order to make the best use of all the available tools. [14:15] - We discuss several ideas for how to effectively research our customers’ entry and pain points. [16:02] - Joel walks us through his process of automating steps in his business by first refining the process himself and then doing in depth training with his team about both the process and the overarching purpose of the process. [19:12] - Joel gives us some practical wisdom about bringing on people to your team, hiring VA’s, managing teams for complex projects, testing the proficiency of your team in ways that limit the possibility of negative impact to your company, and determining when it is best to outsource, hire, or use an agency for particular services. [27:19] - We talk about some of our favorite tools for segmenting decision points and gaining clarity about our marketing at every stage of the process. [29:55] - When asked if video sales letters or long form sales letters are still effective Joel says “Everything done well is still working and it works for the same reason it worked originally.” [30:16] - Joel tells us that an effective sales funnel should leverage whatever it is that you are already doing well as well as build contingency plans to use the information gained from customers, especially when they drop off at some point. He gives some great examples of funnels done well. [35:19] - We talk about conferences and speakers we love as well as a few past guests on the Marketing Speak Podcast, including: Molly Pittman, Joe Pulizzi, and Jay Abraham. . Links and Resources: www.SkirmishStrategies.comFacebook @JoelBowerReal on TwitterVA Team Master ClassLeverage Monthlywww.infusionsoft.com www.clickfunnels.com www.getmevo.com/CameraFrank KernRussell Brunson’s Marketing in Your Car  and Funnel Hackerwww.leadpages.net www.ontraport.com www.surveymonkey.comwww.garyvaynerchuk.com Digital Marketer’s Machine www.lucidchart.comwww.geru.comTodd Herman's 90 Day Yearwww.heroicpublicspeaking.com www.digitalmarketer.comMolly Pittman's Interview on the Marketing Speak PodcastJoe Pulizzi's Interview on the Marketing Speak PodcastJay Abraham's Interview on the Marketing Speak Podcastwww.trafficandconversionsummit.com www.contentandcommercesummit.com www.contentmarketinginstitute.com www.gkic.com  

Christine Haas is a PR expert who knows how to get brands and businesses in front of the camera.  Christine is an Emmy award winning anchor and investigative reporter.  She has been the primary evening anchor in major markets such as Tampa, San Diego, Minneapolis, and Houston. Her list of accomplishments as a journalist includes: seven Lone Star Emmy Awards, a dozen Associated Press Awards, and ten Edward R. Murrow Awards.  Christine has interviewed some of the biggest power players around, such as; Oprah Winfrey, Lyle Lovett, President Bill Clinton, President George W. Bush, and President Barack Obama.   With her work through Christine Haas Media and Digital Marketer Christine is helping thousands of businesses and individuals to use all types of  media to their best advantage, attract positive news media coverage, and develop quality brand marketing strategies. Today she gives us some phenomenal tips on how to put your best face forward when dealing with media and public relations. In this week’s episode: [1:25] - Christine shares her advice for getting news media coverage if you have not hired a PR firm. [3:11] - Crafting a quality hook.  Making sure that your pitch is newsworthy, and pitching to the right reporter. Be prepared to do an interview with video. [4:05] - Steps to getting your pitch heard: Identify who it is you want to do the reporting, find reporters who have done similar stories, reach out to the reporter via e-mail, compliment them on their previous work, let them know you have something to offer them, give your contact information. [5:55] - Find something in your own business that might educate the reporter and their viewers. [7:30] - Christine and Stephan discuss pitching story ideas that are relevant. [9:45] - Christine talks about doing stories that touch people’s hearts as well as being informative, such as the many stories she covered about Cancer. [13:11] - Why gaining consistent coverage can be as simple as being able to fill a reporter’s request for information or an interview at the time they need it.   [13:50] - Christine gets into practical ways to start small and work your way up in media. [15:22] - The pros and cons of ‘Pay-to-play’ programming and why earned media is best. [17:30] - CNN iReport [17:48] - Christine talks about using TV appearances as part of a brand management strategy and the value of being able to say “As seen on TV” or “Featured on”. [19:30] - We discuss how to gain access to video if the station does not post it online, including services like TVVideoClips. [20:43] - Christine shares some great ideas for how to get the most out of the video clips you have. [26:32] - We talk about the value and effectiveness of radio, online, and print media. [28:41] - Christine gives her insight about finding trade magazines that would be most effective for your business. [30:32] - Identify your target demographic, research what those people are looking at, follow them there. [31:15] - Christine talks about the double edged sword of sites such as The Huffington Post and others that do not pay their contributors as well as the difficulty of being picked up by the most popular sites. [35:30] - Christine tells us how she recommends building a body of great articles, including: writing on your own blog, being a guest writter or being featured on another blog, or contributing to other sites or newsletters. [36:48] - She shares a great site called HARO-Help a Reporter Out to stay up to date on ways you could contribute to news sites. [38:05] - Christine talks about the types of retainers and fee schedules you could expect when hiring a PR firm. [39:59] - Discussion on the value of press releases. [42:28] - Christine gives us some of her secrets and tips about how to actually reach reporters. Links and Resources: Christine’s Email - christine.haas@digitalmarketer.com@ChristineMHaas on TwitterChristine Haas MediaDigital Marketer (http://www.digitalmarketer.com) Inc. Magazine onlinePR WebCNN iReportTVVideoClipsHARO-Help a Reporter OutRobb ReportGhost Beds

Greg Davis is the expert who trained the experts in Affiliated Marketing. Greg is a graduate of Penn State University, he holds a degree in electrical engineering. Working part-time he grew his affiliated marketing business from its humble beginnings, working part time and losing one hundred dollars per day to generating over one hundred thousand dollars per month and becoming a rock star in the affiliate marketing world. His income numbers just continue to rise. In 2009 Greg surfaced from the affiliate marketing underground to start SuperAffiliateRockstar.com, a private coaching program that has helped his clients generate upwards of one hundred thousand dollars a day. Greg is known to many as Mr. 50K-a-Day because of his ability to bring in tons of  revenue in one day, consistently! Greg owns Rockstar Revenue Media, a private affiliate network, and he puts on the Super Affiliate Rockstar Conference, as well as provides private coaching and consulting on a limited basis. Greg has worked for years to become ‘an overnight success’. He shares with us his journey to success through traffic generation techniques such as SEO, Safe Lists, and bulk e-mail before he found the sweet spot in pay-per-click advertising focused on Google and Facebook. In this episode Greg walks us through the ins and outs of the affiliated marketing world, the research, the luck, the science, the methods, and even some of the bad boy moves that have made him such a rock star. In this week’s episode: 3:03 – Greg tells us about his secret to success…testing everything! 4:00 – Greg tells us how he has used cash, credit, and loans to build his business, as well as encouraging us to start small (like he did) and build your way up to larger and larger affiliate deals. 7:17 – We hear the Greg-ism “If the ad is good enough, key words are irrelevant.” 8:05 – Learn about the two-to-one female-to-male bias in Google searches. 10:27 – After discussing Google Display Networks, Stephan reminds the listeners about his interview with Tommie Powers about YouTube advertising killer content. (Check out that episode here) 10:54 – Greg gets into the nitty-gritty of ‘cloaking’. 16:55 – We discuss poor Google quality scores. 17:49 – Details about costs per-click are revealed, as well as an evaluation of Google vs. Facebook ads for value. 20:07 – Greg shares that he often spends seven figures a month for ad revenues. He gets into the pros and cons of leveraging those buys with points on credit cards versus simply using his bank account. 22:44 – Gain insight from the many ways that Greg has been able to grow his revenue in the Affiliate Marketing world, including: negotiating larger and varied fees with merchants, capturing market data, and more. 26:05 – We talk about building and using email lists. 27:39 – Greg tells us when SMS marketing works well, and when it doesn’t. 29:35 – We hear Greg discuss how being able to grow your volumes is the secret to seeing your offers grow as well. 31:15 – Learn how building quality relationships helps to increase your revenue stream, and how conferences like Ad Tech, Affiliate Summit, Leads Con, and Ryan Deiss’s Traffic Conversion can help you do that. 33:59 – Find out about Greg’s Facebook group, as well as a few other Facebook groups he likes: Internet Marketing Super Friends and Super Affiliate & Internet Marketing. 35:52 – Greg talks about his coaching and consulting. 36:29 – Greg goes in depth about how he does testing and tracking on his ads to optimize their effectiveness. 41:17 – We learn about the program he uses for testing called Landing Page Genius, which is available here.  43:15 – Hear why Greg thinks some people quit too soon on campaigns because they are not looking at their testing data.  “Some people call it losing money, I call it buying data.” 45:30 – Greg shares his secret of success – Don’t give up! Find out more about Greg Davis at: www.superaffiliaterockstar.com or join his Facebook group at https://www.facebook.com/groups/gregdavis/   Links and Resources Mentioned in this episode: Ad Tech Affiliate Summit Leads Con Ryan Deiss’s Traffic Conversion Internet Marketing Super Friends Super Affiliate & Internet Marketing Tommie Power’s Episode Landing Page Genius

Daniel J. Lewis is an award-winning podcaster who helps others launch and improve their own podcasts. He creates training resources like SEO for Podcasters and podcast tools like My Podcast Reviews. Daniel offers one-on-one consulting and a premium podcasting community, Podcasters’ Society. He is a keynote speaker on podcasting and social media.  Daniel hosts a network of award nominated podcasts.  He also writes about entrepreneurship and technology. In this conversation, you are going to hear one of the most informed and insightful people in podcasting, specifically podcast SEO.  Daniel J. Lewis shares information that helps new podcasters learn how to launch effectively, and podcasting veterans tweak their shows and settings to get the most traction. In podcasting, search comes down to quality. Podcasts are on different platforms and the search engine algorithms are significantly different between the platforms. Throughout this episode, Daniel talks about the platforms, tools, and techniques you need to know for peak visibility. Connect with Daniel J. Lewis! @TheDanielJLewis - Twitter Daniel J. Lewis on LinkedIn You’ll Learn [1:21] - Daniel talks about strategies podcasters can use to rank higher in podcast directories and Google. [2:19] - If your show name doesn’t describe your content or have relevant keywords, add a subtitle. [3:16] - Daniel shares what is and is not included in search results in iTunes and Google Play.   [4:45] - Daniel talks about RSS feed optimization. [8:06] - How to check the quality and compatibility of your RSS feed. [10:33] - Daniel shares his thoughts on the different audio hosting options, primarily Libsyn vs. Blubrry. [12:59] - Daniel talks about the tools and features that iTunes Podcast Connect Portal and the Google Play Music Portal offer now, and potentially in the future, that podcasters might find useful. [15:32] - Daniel describes the nature of some of the data that he has access to that the typical podcaster does not. [17:55] - Advertisers are trying to learn how to interpret podcast stats. [21:50] - Daniel talks about the importance of New and Noteworthy and how to interpret inclusion in the list. [26:15] - Daniel tells you what matters most in your iTunes ranking. [27:16] - Daniel shares the formula to growing your audience. [27:35] - The Lightning Round with Daniel J Lewis. Links and Resources Mentioned The Audacity to Podcast Clean Comedy Podcast Once Podcast Libsyn CastFeed Validator Podba.se Blubrry iTunes Google Play Stitcher Overcast Pocketcast Long Tail Pro Google AdWords Keyword Planner Tool Thank you for listening! As always, thank you for tuning in. Please feel free to contact me or leave a comment. If you enjoyed this episode, please share it!- Stephan

Mitch Joel is President of Mirum, a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, is a business and marketing bestseller, and his second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is also the host of the Six Pixels of Separation podcast, as well as the Groove: the notreble.com podcast. You can find Mitch on Twitter @mitchjoel.   EPISODE Technology has come a long way, and is continuously changing. When businesses first started using the Internet, it was akin to the wild wild west-full of scammers and dead ends, it had a long way to evolve into what it is today. Now, the online world is an integral part of our lives, it’s fast moving and we have to become open to the apps and technology of the future to succeed and thrive. We discuss: How technology has progressed over the years. The apps and social channels that you need to try. Personal development books and conferences for networking. Where tech is headed, and what to expect in the future.   For complete shownotes and more, please head over to www.marketingspeak.com LINKS & RESOURCES MENTIONED Snapchat Survival Is Not Enough Chaos Monkeys Re-imagine! Porcelain TED Talks Google Cardboard Slack Mirum Six Pixels of Separation Six Pixels of Separation   STEP UP YOUR MARKETING GAME! Online marketing platforms are a creative and amazing industry-the opportunities are endless. Use as many marketing platforms as you can to build a client base, and nurture them. Do your research when looking at online courses, or anything that costs money online. There are real businesses out there, and scammers, so make sure you know who you are working with. Apply to speak at a conference! Not only will it build credibility for you as an expert in your niche, you also will grow your network.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter