Marketing Speak 37. Turning Social Media into an Unlimited Traffic System with Molly Pittman
Molly Pittman started with Digital Marketer as an intern and worked her way up to Vice President of Marketing and Traffic Manager. She's responsible for creating, optimizing, and maintaining their traffic system, including social media traffic, all customer acquisition, and revenue acquisition. Molly has personally spent over four million dollars on paid traffic, and has generated over 500,000 leads and tens of thousands of customers.
EPISODE
The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer, and shares how you can turn a cold audience into a paid customer by earning trust and providing value.
We Discuss:
- Why you should show separate ads to your cold, warm, and hot, market.
- How to create a campaign that makes your leads connect to your brand.
- Getting noticed on social media through all of the competition.
- Using TV appearances to build credibility.
For complete shownotes and more, please head over to www.marketingspeak.com/mollypittman
LINKS & RESOURCES MENTIONED
Travis Ketchum on Marketing Speak
Perpetual Traffic Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic
Clint Arthur on Marketing Speak
Darren Kavinoky on Marketing Speak
Mevo - The Live Event Video Camera
STEP UP YOUR MARKETING GAME!
- To come up with podcast ideas or blog post articles, use previous data. If you held a webinar that was really popular, use that topic for a post or episode.
- YouTube is a great place to retarget for people who are already familiar your brand, but people are conditioned to skip ads. If you're targeting cold traffic, start with Facebook.
- Check out the free resources available on DigitalMarketer.com, and go to the “products” tab where you can learn more about their certifications.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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