Marketing Speak 44. Turn Lookers into Buyers with Killer Conversion Rates with Khalid Saleh
Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh.
EPISODE
When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever.
We Discuss:
- The common conversion mistakes to avoid.
- The difference between A/B and multivariate testing.
- What “website-centric” factors are, and how to use them.
- Building a mobile website that users want to buy from.
For complete shownotes and more, please head over to www.marketingspeak.com/khalid
LINKS & RESOURCES MENTIONED
Conversion Optimization: The Art and Science of Converting Prospects to Customers
Don’t Make Me Think by Steve Krug
STEP UP YOUR MARKETING GAME!
- To find out if there are issues with your website, go through and mimic the exact steps a visitor would take in the purchasing process. Would you purchase from your website again?
- Page load time and speed can impact conversion. Reduce your page load time to around three to five seconds to see anywhere between an 8-15% increase in conversions.
- While there can be many issues on a website that need to be addressed, functionality is at the top of the list. If a landing page, a product page, or a dropdown isn't working, fix it immediately.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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