Marketing Speak 30. Create Reliable Income Through Lead Generation and Sales Pipelines with Aaron Ross
Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo.
EPISODE
Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you.
We Discuss:
- The biggest issues that companies face in terms of their sales, and how to overcome them.
- Why a CEO should nurture employees who own their job, and how to become that employee.
- How to find your niche and become a 'need to have' product or service.
- How to double or triple your client base through referrals, lead generation, and sales.
For complete shownotes and more, please head over to www.marketingspeak.com/aaronross
LINKS & RESOURCES MENTIONED
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue
STEP UP YOUR MARKETING GAME!
1) Put a dedicated employee in charge of a new task or program within your business. You will nurture a potential leader and take some of the decision making off of yourself.
2) Use the 10x Exercise-envision what it would take to find the type of customers who would sign up for a $10,000 deal, or a $100,000 deal. Why would they need you?
3) Check out Aaron's predictable revenue certification course, Predictable University. This program teaches prospecting, leveraging time, resources, and selling success.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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