Traction

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside chat between Harj Taggar, Partner at Y Combinator, and Alda Leu Dennis, General Partner at Initialized Capital from the in-person Traction Conference.   Previously, Harj was a Co-founder and CEO at Triplebyte and Co-founder and President at Auctomatic. Harj was also the first seed investor in a number of unicorns including Instacart, Coinbase, Rippling, and Opendoor.   In this episode, Harj dives into:   1:26 - How he became the first partner at Y Combinator  7:36 - The #1 mistake when starting up 11:29 - The most common mistakes post launch and post product-market fit 15:47 - The balancing act of hiring too fast vs. too slow 17:00 - How CEOs need to transform on their journey to building a unicorn company 20:00 - The key factor that helps early stage companies raise money   Learn more at https://tractionconf.io   Connect with Harj Taggar: https://www.linkedin.com/in/harjtaggar/   Learn more about Y Combinator at https://www.ycombinator.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com  

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Karen Peacock, CEO at Intercom which helps more than 25,000 companies including Amazon, Microsoft, and Shopify to engage and support their customers and prospects. Intercom has been named one of the top 100 private cloud companies globally by Forbes for five years in a row.   Before joining Intercom, Karen served as the Senior Vice President of Small Business at Intuit, where she helped build one of the world’s largest SaaS product lines and grew it to $2.5B in revenue.   On this episode, Karen shares her top five lessons learned in building and scaling businesses from $1M to $500M in recurring revenue.    Specifically, Karen covers:   1:17 - Expanding your market for your next wave of growth 4:16 - What you should do if you receive a big check 7:31 - Building your next big product 10:05 - The most important question you can ask yourself 12:36 - Finding product market fit again and again 15:08 - Figuring out your platform play 17:38 - Building out your team and how to apply lean startup principles to hiring   Learn more at https://tractionconf.io   Connect with Karen Peacock: https://www.linkedin.com/in/karenpeacock/   Learn more about Intercom at  https://www.intercom.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Gokul Rajaram, CxO at DoorDash, Board member at Coinbase and Pinterest, and an angel investor in over 100 companies with more than 40 exits and unicorns.   With massive shifts and uncertainty in the markets right now, the default for most companies is to work on a defensive plan to get through it all. Whilst defensive strategies might help a company survive, thriving is a different matter.   To exit this current climate in a stronger, more competitive position, and to be a market leader, you need to play offense.    In this session, Gokul covers:   3:13 - The habit of paying it forward 8:14 - What's happening in VC right now 14:51 - What good growth rate looks like 19:07 - Good offensive strategies 25:26 - Where to double down on investments and where to pull back 37:57 - Top metrics driving board conversations 42:23 - A CEO's most important operational responsibility in these times 49:29 - Key drivers of company culture 55:00 - How to know when a startup can become a billion-dollar business   Learn more at https://tractionconf.io   Connect with Gokul Rajaram: https://www.linkedin.com/in/gokulrajaram1/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Byron Deeter, Partner at Bessemer Venture Partners.   With massive shifts and uncertainty in the markets right now, founders, CEOs, CFOs, and board members alike want to know what the new rules are to play by.   In this episode join Byron for a deep dive on what's going on in Venture Capital and how you can build a cloud unicorn in the current climate.   Byron started as a SaaS CEO and has invested in probably more SaaS IPOs and unicorns than any other VC, from Twilio to Canva, DocuSign, HashiCorp, Box, Intercom, and dozens more. Few have been doing this better, for longer, than Byron.   In this session, Byron covers:   4:29 - What's happening in VC right now 7:29 - Public and private market analysis 13:08 - What's driving decision making and advice in VC at seed and series A vs growth rounds 25:38 - Which metrics boards and investors are watching right now 30:18 - What the best companies are focusing on to drive sustained growth to $100 million 44:34 - When is the right time to build a second product, and when should you become a platform company 51:57 - Where founders should be investing and where they should be pulling back 1:01:37 - Byron's top resources    Learn more at https://tractionconf.io   Connect with Byron Deeter: https://www.linkedin.com/in/byrondeeter/   Get more resources from Bessemer Venture Partners at https://www.bvp.com/cloud   Accelerate revenue through Cloud Marketplaces with https://tackle.io    This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Cristina Cordova, Partner at First Round Capital.   Partnerships are one of the most effective forms of marketing, but one of the most difficult to predict and scale.    In this session, Cristina pulls from across her decade-long career running partnerships at Stripe and Notion to share the inside scoop on deals that had an unexpected outsized impact — as well as the ones that went sideways.   Specifically, Cristina discusses:   2:09 - What are partnerships, why do they matter, and the different types of partnerships? 14:14 - How partnerships are different from referral programs 17:10 - When is the right time to do partnerships? 23:44 - Tips and tactics for reaching out to partners early on 34:01 - Where to find partners 36:46 - Top 3 things to stop doing with partnership outreach 47:14 - How to determine when to hire the first partnership person 56:29 - How to get partners to keep driving your agenda 1:06:00 - Books and podcasts Cristina highly recommends   Learn more at https://tractionconf.io Connect with Cristina Cordova: https://www.linkedin.com/in/cristinajcordova/ Learn more about First Round Capital at https://firstround.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com  

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside chat between Michael Pryor, Cofounder at Trello and Frederic Lardinois from TechCrunch at Traction Conf.    When Atlassian acquired Trello for $425 Million in 2017, the product had nearly 20 million users, all through word-of-mouth.    In this session, Michael shares his journey building Trello from idea to exit and discusses how to build products that everyone loves.   Specifically, Michael covers:   1:32 - Coming up with the idea and the launch process 10:45 - Prioritizing what to build: why you shouldn’t listen to feature requests 17:16 - How Trello started monetizing 19:30 - How to get most people to love you 23:58 - Adding sales reps in addition to word-of-mouth growth 25:34 - How did Trello’s acquisition by Atlassian come about   Learn more at https://tractionconf.io   Connect with Michael Pryor: https://www.linkedin.com/in/michaelhpryor/   Learn more about Trello at https://www.atlassian.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at  https://ContentAllies.com  

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Patrick Malatack, Partner at Matrix Partners and Kyle Poyar, Partner at OpenView. Is the end of subscription pricing near? Research from OpenView states that companies with usage-based pricing grow 38% faster... Of the IPOs over the last three years, seven out of nine that had the best net dollar retention all have a usage-based model. Welcome to a new era of software buying, where customers pay for the value they receive from the products. Leveraging a successful career as VP of Product with the disruptive tech giant Twilio, Patrick shares inside knowledge for how startups can create long-term customer loyalty and profitability with usage-based pricing models. Specifically, Patrick and Kyle will dive into: 3:02 - The most attractive thing about usage based pricing 11:30 - Which businesses aren't right for usage based pricing 15:49 - How to advise companies on picking the right metric for usage based pricing 21:26 - Handling strategic operational and financial challenge 33:53 - Accommodating customer spending patterns 38:16 - How Patrick evaluates usage based companies as an investor 41:13 -  When to flip the switch from usage based to subscription based 46:48 - Usage based metering and investments 50:37 - Managing conversations with investors who only care about MRR 57:15 - How to measure KPIs specifically for a usage based model Learn more at https://tractionconf.io Connect with Patrick Malatack: https://www.linkedin.com/in/patrickmalatack/ Learn more about Matrix Partners at https://matrixpartners.com/ Connect with Kyle Poyar: https://www.linkedin.com/in/kyle-poyar/ Kyle Poyar's (new) Substack, where he'll go deeper on topics like SaaS pricing - https://kylepoyar.substack.com Learn more about OpenView at https://openviewpartners.com/   This episode is brought to you by: Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Matt Epstein, Chief Marketing Officer at Rippling.   Not many CMOs have grown a company from $0 to billion dollar valuation in record time. Matt has done it twice.   Matt was employee #1 at Zenefits, where he created a leading HR brand and helped grow the company from $0 to $65M ARR.   Today he leads Marketing at HR unicorn Rippling, where he's taken big bets.   In this session, Matt shares his tips for driving major impact with a minor budget.   Specifically, Matt covers:   1:19 - Top three things to know when scaling 7:45 - How to find your elevator pitch 11:24 - Determining a winning email message 15:20 - How to execute on your list 20:30 - Your first (and most important) hire 24:07 - Common mistakes Matt sees companies making 27:51 - What would you do if you had unlimited resources? 28:55 - Deciding what channels to execute on with a shoestring budget 32:13 - The marketing toolbox that manages everything 34:05 - Standing out in cold emails 36:12 - How to prioritize your role 39:16 - Winning Facebook tactics 46:42 - What questions to ask when you interview peopleLearn more at https://tractionconf.io    Connect with Matt Epstein: https://www.linkedin.com/in/msepstein/   Learn more about Rippling at https://www.rippling.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://ContentAllies.com

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a panel he moderated at the recent SaaStr Annual Conference with the founders of Expensify, Coda, LaunchDarkly, and SaaStr.   Panelists: Shishir Mehrotra, Co-Founder and CEO, Coda Edith Harbaugh, Co-Founder and CEO, LaunchDarkly David Barrett, Founder and CEO, Expensify Jason Lemkin, Founder and CEO, SaaStr   You'll hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true founder.   Specifically, they cover: 1:30 - How founders should approach valuations 5:48 - Jaw-dropping BVP Cloud 100 statistic 7:14 - When is the right time to fundraise? 12:59 - The sameness of big company culture 19:35 - How much money do you want to take during a secondary round of fundraising? 24:25 - What type of revenue do you need to get series B or C seed in the market? 36:33 - Taking advantage of founders who have their own funds 47:18 - The best way to build relationships with VCs   Learn more at https://tractionconf.io    Learn more at https://saastrannual.com    This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://ContentAllies.com

Matt Mickiewicz, co-founder of 99designs, Hired, SitePoint, and Flippa, shares his journey from a teenage entrepreneur to a marketplace mogul. He discusses essential strategies for building and scaling successful marketplaces, emphasizing the importance of niche targeting and user experience. Matt reveals growth hacks applicable across various platforms and reflects on Hired's unique salary disclosures. He also offers insight on when to seek venture capital and shares invaluable advice for aspiring entrepreneurs. Tune in for a masterclass in marketplace success!