On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Matt Hulett, CEO and President at PetMeds, and Author of Unlock: 5 Questions to Unleash Your Company's Hidden Power. Previously, Matt was the President of Expedia and Rosetta Stone.

Whether you're starting a new business or bringing an existing one to the next level, it can be daunting.

Instead of wasting months and large sums of money on an extensive strategic planning process, join Matt as he walks through his five-step strategy to determine how to unlock value in a company and drive growth.

In this session, Matt shares:

1:04 - How he got into company building and investing

5:37 - Why every business can't be a star

6:14 - 5 key questions: TAM, Timing, Track Record, Plan, and Momentum

11:04 - Timing, the most difficult thing to get right

14:40 - The science around growth

18:53 - Assessing your competitiveness

26:41 - Keeping up momentum as a company

35:15 - What are the key traits of a company that attracts capital?

39:15 - What are key indicators of product market fit?

42:42 - What are the essential key hires that you need in order to scale?

44:56 - What key traits does a good product manager have?

49:42 - The priorities of a CEO, day in and day out

52:55 - Keeping everyone across the company aligned with overall strategies and goals during scaling

59:25 - Matt's book recommendations

Learn more at https://tractionconf.io

Get Matt’s book, Unlock: 5 Questions to Unleash Your Company's Hidden Power at: https://startupwhisperer.com 

Connect with Matt Hulett: https://www.linkedin.com/in/matthulett/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com