Traction How to Reach $10M ARR on a Shoestring Budget with Matt Epstein, Rippling
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Matt Epstein, Chief Marketing Officer at Rippling.
Not many CMOs have grown a company from $0 to billion dollar valuation in record time. Matt has done it twice.
Matt was employee #1 at Zenefits, where he created a leading HR brand and helped grow the company from $0 to $65M ARR.
Today he leads Marketing at HR unicorn Rippling, where he's taken big bets.
In this session, Matt shares his tips for driving major impact with a minor budget.
Specifically, Matt covers:
1:19 - Top three things to know when scaling
7:45 - How to find your elevator pitch
11:24 - Determining a winning email message
15:20 - How to execute on your list
20:30 - Your first (and most important) hire
24:07 - Common mistakes Matt sees companies making
27:51 - What would you do if you had unlimited resources?
28:55 - Deciding what channels to execute on with a shoestring budget
32:13 - The marketing toolbox that manages everything
34:05 - Standing out in cold emails
36:12 - How to prioritize your role
39:16 - Winning Facebook tactics
46:42 - What questions to ask when you interview people
Learn more at https://tractionconf.io
Connect with Matt Epstein: https://www.linkedin.com/in/msepstein/
Learn more about Rippling at https://www.rippling.com/
This episode is brought to you by:
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